10 Questions
What do PR tech tools like Cision Impact and Onclusive promise to do?
Attribute sales outcomes to earned media coverage
What is the primary focus of niche networks?
Targeting specific interest groups or demographics
What is the main purpose of a news wire?
To provide up-to-the-minute news to the media and the public
What is the primary goal of PR professionals when using technology?
To prove ROI (Return on Investment)
What type of technology is used to monitor and measure social media analytics?
Social Media Monitoring and Measurement Tools
What is the primary benefit of using niche networks?
Targeting specific interest groups or demographics
What is the primary advantage of using PR tech tools like Cision Impact and Onclusive?
Attributing sales outcomes to earned media coverage
What is the primary purpose of social media releases?
To deliver targeted news and updates to the public
What is the primary goal of PR policymakers when using technology?
To prove ROI (Return on Investment)
What type of technology is used to create and manage content for clients?
Content Management Systems/Blog Platforms
Learn about the key concepts of social media and online public relations, including the differences between identity, image, and reputation, with examples from Apple's brand strategy.
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