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Questions and Answers
What do PR tech tools like Cision Impact and Onclusive promise to do?
What do PR tech tools like Cision Impact and Onclusive promise to do?
- Attribute sales outcomes to earned media coverage (correct)
- Monitor and measure social media analytics
- Generate social media content for clients
- Attribute website traffic to social media engagement
What is the primary focus of niche networks?
What is the primary focus of niche networks?
- Competing with popular social media platforms
- Catering to all audiences
- Providing news and updates to the general public
- Targeting specific interest groups or demographics (correct)
What is the main purpose of a news wire?
What is the main purpose of a news wire?
- To monitor and measure social media analytics
- To deliver targeted advertisements to specific audiences
- To create social media content for clients
- To provide up-to-the-minute news to the media and the public (correct)
What is the primary goal of PR professionals when using technology?
What is the primary goal of PR professionals when using technology?
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What type of technology is used to monitor and measure social media analytics?
What type of technology is used to monitor and measure social media analytics?
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What is the primary benefit of using niche networks?
What is the primary benefit of using niche networks?
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What is the primary advantage of using PR tech tools like Cision Impact and Onclusive?
What is the primary advantage of using PR tech tools like Cision Impact and Onclusive?
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What is the primary purpose of social media releases?
What is the primary purpose of social media releases?
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What is the primary goal of PR policymakers when using technology?
What is the primary goal of PR policymakers when using technology?
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What type of technology is used to create and manage content for clients?
What type of technology is used to create and manage content for clients?
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