Public Relations Lecture 5: Social Media & Online PR
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Questions and Answers

What do PR tech tools like Cision Impact and Onclusive promise to do?

  • Attribute sales outcomes to earned media coverage (correct)
  • Monitor and measure social media analytics
  • Generate social media content for clients
  • Attribute website traffic to social media engagement

    • What is the primary focus of niche networks?

  • Competing with popular social media platforms
  • Catering to all audiences
  • Providing news and updates to the general public
  • Targeting specific interest groups or demographics (correct)

    • What is the main purpose of a news wire?

  • To monitor and measure social media analytics
  • To deliver targeted advertisements to specific audiences
  • To create social media content for clients
  • To provide up-to-the-minute news to the media and the public (correct)

    • What is the primary goal of PR professionals when using technology?

    <p>To prove ROI (Return on Investment)</p> Signup and view all the answers

    What type of technology is used to monitor and measure social media analytics?

    <p>Social Media Monitoring and Measurement Tools</p> Signup and view all the answers

    What is the primary benefit of using niche networks?

    <p>Targeting specific interest groups or demographics</p> Signup and view all the answers

    What is the primary advantage of using PR tech tools like Cision Impact and Onclusive?

    <p>Attributing sales outcomes to earned media coverage</p> Signup and view all the answers

    What is the primary purpose of social media releases?

    <p>To deliver targeted news and updates to the public</p> Signup and view all the answers

    What is the primary goal of PR policymakers when using technology?

    <p>To prove ROI (Return on Investment)</p> Signup and view all the answers

    What type of technology is used to create and manage content for clients?

    <p>Content Management Systems/Blog Platforms</p> Signup and view all the answers

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