Political Campaigns & Social Media Influence Quiz
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Questions and Answers

What is the role of social media in promoting participatory democracy?

  • Transforming participants into opinion leaders and shapers (correct)
  • Encouraging people to make big donations to political campaigns
  • Creating attack ads against political candidates
  • Discouraging political discussions among users

How did social media influence voters in the 2012 election according to the text?

  • Urged voters to vote through family and friends (correct)
  • Prevented voters from accessing accurate information
  • It had no impact on voters' decisions
  • Forced voters to vote for a specific candidate

What fundraising method was found to be more effective than traditional strategies according to the text?

  • Personal visits to potential donors
  • Small donations via text messaging or social media (correct)
  • Email campaigns
  • Big donations through traditional channels

How did Obama's campaign leverage online fundraising according to the text?

<p>Utilized social media platforms effectively for fundraising (C)</p> Signup and view all the answers

What is one way social media influences political campaigns according to the text?

<p>Encouraging active participation and donations (B)</p> Signup and view all the answers

What is the primary purpose of political attack ads according to the text?

<p>To negatively influence public opinion about opponents (D)</p> Signup and view all the answers

Why are political attack ads considered risky?

<p>They can backfire and make opponents look better. (C)</p> Signup and view all the answers

What happened in the 1993 Kim Campbell's Conservative ad mentioned in the text?

<p>It made fun of Jean Chretien's face and backfired. (A)</p> Signup and view all the answers

Why do candidates have to be strategic with negative ads?

<p>To avoid giving too much attention to opponents. (A)</p> Signup and view all the answers

How can opponents use negative ads against them to their advantage?

<p>By garnering support and sympathy from viewers. (D)</p> Signup and view all the answers

What is a potential consequence of social media and attack ads in Canadian politics?

<p>Increased division among voters. (B)</p> Signup and view all the answers

How has social media become a check on power in Canadian politics?

<p>By allowing citizens to hold politicians more accountable. (D)</p> Signup and view all the answers

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