Political Campaigns & Social Media Influence Quiz
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Questions and Answers

What is the role of social media in promoting participatory democracy?

  • Transforming participants into opinion leaders and shapers (correct)
  • Encouraging people to make big donations to political campaigns
  • Creating attack ads against political candidates
  • Discouraging political discussions among users
  • How did social media influence voters in the 2012 election according to the text?

  • Urged voters to vote through family and friends (correct)
  • Prevented voters from accessing accurate information
  • It had no impact on voters' decisions
  • Forced voters to vote for a specific candidate
  • What fundraising method was found to be more effective than traditional strategies according to the text?

  • Personal visits to potential donors
  • Small donations via text messaging or social media (correct)
  • Email campaigns
  • Big donations through traditional channels
  • How did Obama's campaign leverage online fundraising according to the text?

    <p>Utilized social media platforms effectively for fundraising</p> Signup and view all the answers

    What is one way social media influences political campaigns according to the text?

    <p>Encouraging active participation and donations</p> Signup and view all the answers

    What is the primary purpose of political attack ads according to the text?

    <p>To negatively influence public opinion about opponents</p> Signup and view all the answers

    Why are political attack ads considered risky?

    <p>They can backfire and make opponents look better.</p> Signup and view all the answers

    What happened in the 1993 Kim Campbell's Conservative ad mentioned in the text?

    <p>It made fun of Jean Chretien's face and backfired.</p> Signup and view all the answers

    Why do candidates have to be strategic with negative ads?

    <p>To avoid giving too much attention to opponents.</p> Signup and view all the answers

    How can opponents use negative ads against them to their advantage?

    <p>By garnering support and sympathy from viewers.</p> Signup and view all the answers

    What is a potential consequence of social media and attack ads in Canadian politics?

    <p>Increased division among voters.</p> Signup and view all the answers

    How has social media become a check on power in Canadian politics?

    <p>By allowing citizens to hold politicians more accountable.</p> Signup and view all the answers

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