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Social Media Politics: Campaign Planning

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Social Media Politics: Campaign Planning

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Questions and Answers

What is the primary purpose of maintaining a content calendar?

To stay organized and schedule content (correct)
To increase the frequency of posts
To gather feedback from followers
To improve creativity in social media posts

Which of the following is NOT typically included in a content calendar?

Budget for advertising (correct)
Post topic
Type of content
Date/time for posting

What technique is used to generate creative ideas during brainstorming sessions?

Working in silence to avoid distractions
Setting a timer for quick idea generation (correct)
Critiquing each idea immediately
Using templates to structure ideas

During the brainstorming activity for the Christmas Break campaign, what is emphasized?

<p>Generating ideas without judgment (B)</p> Signup and view all the answers

What might be a theme considered for a social media mini campaign on Christmas Break?

<p>Highlighting holiday traditions or celebrations (B)</p> Signup and view all the answers

Flashcards

Brainstorming

A structured process for generating ideas without judgment or criticism. Encourages free-flowing thought and exploration of various possibilities.

Content Calendar

A structured plan that outlines content to be shared across social media platforms. It lists the topic, content type (image, video, text), and posting date/time.

Social Media Campaign

A collection of content pieces designed for a specific purpose to be shared on various social media platforms. They often have a central theme and are released over a limited period.

Content Ideation

The process of systematically developing creative ideas for content to be shared on social media platforms.

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Seasonal Social Media Content

Creating and sharing content that is relevant to a specific time period such as a season or holiday. It aims to engage the audience during a specific time frame.

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Study Notes

Topic is social media politics
Date is March 2023
Presenter is Warner & Spencer

Objective

Understanding fundamentals of brainstorming content ideas
Importance of maintaining a content calendar
Brainstorming ideas for a mini social media campaign for Christmas break

Today's Agenda

Brainstorming
Content calendars
Mini campaign

Brainstorming Content

Brainstorming is generating creative ideas without judgment
Thought dump: Set a timer for 5 minutes
Come up with creative ideas for a post announcing Christmas break

Maintaining a Content Calendar

Purpose: stay organized, schedule content, and ensure consistency
Includes: post topic, type of content (image, video, text), date/time for posting
Activity: use tools like Google Sheets, Notion, or social media scheduling apps, or create your own

Christmas Break Campaign

See assignment on Canvas

Exit Ticket

What is one idea for a social media mini campaign and why?

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Description

Explore the fundamentals of brainstorming content ideas and the importance of maintaining a content calendar for social media campaigns. This quiz focuses on generating creative posts and scheduling strategies for a mini campaign centered around Christmas break.