4 designers

Bjarke Ingels Designer Profile

• Works in environments, specifically architecture.
• Works within a design studio, primarily his own architecture firm, BIG (Bjarke Ingels Group).
• Founder and creative director of BIG (Bjarke Ingels Group), also the principal architect.
• Stakeholders include clients like developers, corporations, institutions, and government bodies.
• Other stakeholders include engineers, plumbers, contractors, builders, legal and financial advisors, residents, local communities, and building users.
• Collaborates with interior designers, landscapers, and graphic designers.
• Works with landscape architects, interior designers, structural engineers, sustainability consultants, mechanical, electrical, and plumbing (MEP) engineers, lighting designers, urban planners, construction managers, and building modelers.
• Architectural style is bold, creative, and focused on practicality and sustainability.
• Designs feature unique, unconventional shapes, breaking away from traditional architecture.
• Emphasizes designs that bring people together and encourage community.
• Blends nature with buildings, creating smooth connections between indoor and outdoor spaces.
• Combines innovation with eco-friendly solutions, creating eye-catching, useful, and environmentally responsible buildings.

Elements Used

• Shape: bold, unconventional, dynamic shapes, geometric forms like twisting towers or irregular silhouettes
• Form: distinctive forms exceeding typical straight lines and squares, organic fluid or sculptural forms.
• Line: fluid, dynamic, guiding movement to create visual flow and connection between different areas; organic and defined.

Principles Used

• Contrast: uses opposing elements like light versus shadow, solid versus transparent material, and twisting forms versus the surrounding environment.
• Scale: varies sizes, balances large bold forms with smaller human-scaled elements.
• Balance: distributes visual elements evenly, combines irregular shapes with symmetric elements for equilibrium.

Gestalt Principles of Visual Perception

• Continuity is used with continuous lines and forms to guide movement through spaces and create smooth flow between different areas.
• Designs buildings that encourage users to move naturally from one space to another, seamlessly transitioning between interior and exterior.
• Figure Ground uses bold, distinct forms that stand out against their backgrounds or the surrounding environment.
• Buildings often have a strong visual contrast with their settings, creating clear boundaries between the structure and its surroundings.
• Uses focal points to draw attention to key areas within buildings, creating visual emphasis and guiding the viewer's attention.
• Engages in drawing, model making, prototyping, digital drawing, digital model making, 3D rendering, and sketching.
• Uses pencil, pen ink, 3D modeling and rendering, and vector based programs.
• Uses materials like glass, steel, concrete, and wood.
• Uses open and flexible floor plan conventions and integrates nature.
• Past practices include hand-drawn floor plans and handmade/manual model making.
• Future practices involve digital model making, virtual walk-throughs using VR, and more sustainable, efficient, and eco-friendly practices.
• Environmental factors prioritize sustainability through renewable energy, green roofs, and recycled materials.
• Adapts designs to site-specific conditions and climate, optimizing energy efficiency, and using natural ventilation or shading based on local weather, incorporating the environment into his designs.

Aspects that Influence Design

• Economic: uses cost-effective materials and practices
• Technological: Uses advanced technology when creating designs and final builds.
• Social: user-centered designs, Incorporates parts of the community.
• Cultural: considers the culture of the building's location, and influences his designs accordingly.

Legal and Ethical Considerations

• Legal obligations: adheres to building codes and regulations, environmental laws, and intellectual property rights.
• Ethical obligations: sustainability & environmental responsibility, community & user well-being, transparency & integrity.
• Evaluates ideas by creating models and prototypes, collaborates with engineers and specialists, considers site and community needs, uses digital tools, and tests sustainability.
• Good design is innovative and aesthetic.
• Environmental - prioritizes sustainability through the use of renewable energy, green roofs, and recycled materials.
• Adapts designs to site-specific conditions and climate, optimizing energy efficiency, and using natural ventilation or shading based on local weather, incorporating the environment into his designs.

Tinker Hatfield Designer Profile

• Works with objects.
• Context is in-house
• Senior designer, one of Nike's Vice Presidents of Innovation, Consultant and ambassador for Nike.
• Stakeholders include product development, marketing, branding, Athletes, executive leadership, manufacturing partners, retailers, and distributors.
• Collaborate with consumer focus groups and creative teams
• Other specialists are footwear engineers, material scientists, product development managers, footwear and athlete performance designers, Industrial and manufacturing engineers, and marketing specialists.
• Also works with 3D modelers and digital designers, and testers

Design Style

• Style blends aesthetics with performance, pushes boundaries with functionality, visually striking, futuristic footwear utilizes advanced technology while fulfilling needs like comfort and wearability for athletes.

Elements Used

• He creates bold, unique shapes for the shoe's structure to make them stand out.
• Uses sharp, clean lines give Nike shoes a modern, dynamic look.
• Uses bright and eye-catching colors to make shoes recognizable

Principles Used

• He creates strong contrasts between different material, colors, and textures, highlighting key figures.
• Ensures designs are visually balanced through the sole, upper, and branding working together harmoniously.
• Carefully adjusts the size and scale of different parts of the shoe to ensure the design's style and functionality.
• Uses Proximity to group related parts of the shoe together to look cohesive.
• Continuity is used with He uses smooth lines that flow and connect the shoe's design.
• A main feature like the Nike Swoosh or Air cushioning is created, that stands out. _ Methods include sketching, conceptualizing, prototyping, and modeling
• Media include pencils, digital tools, pen ink, markers, and fabric.
• Materials used are leather, mesh, fabric, rubber, EVA foam, and air cushioning.
• Considers shoe structure, visible branding, function-first design, color blocking, material innovation, and comfort and conventions.

Design Practices

• Past Practices include hand drawings, model making, and prototyping
• Future Practices include 3D printing, Laser cutting, VR, and New Technologies

Factors That Influence Design

• Economic use of high-end materials and cutting-edge technology is supported by brand value and financial success.
• Material advancements allow innovative designs; some designs required years to develop because of available technology.
• There is use of more eco-friendly material & sustainable manufacturing practices.
• Focuses on athletes & everyday people for specific social groups.
• Celebrity endorsements influence the designs cultural relevance.
• Fulfilment of Legal obligations such as respecting like patents and trademarks & product safety regulations.
• In terms of Ethical Obligations, there is adherence to environmental compliance like waste & product safety and quality.

Concepts Evaluated

• Fair labor practices & sustainability, innovative, useful long lasting products.
• Design has Aesthetic & is Thorough, Understandable & Environmentally Friendly

Paula Scher Designer Profile

• Fields of design is in Messages
• Her context is Design studio
• She is a Partner at Pentagram, which is a design studio
• Stakeholders include corporations, senior executive teams, and marketing teams,
• Includes branding and creative directors, product managers, cultural institutions and nonprofits
• She works with artists, musicians, typography, Printing experts, design and junior designers, legal advisors, and external consultants

Notable Specialists

• Typography Professionals, illustrators, Art and web as well as digital designers, branding strategists.
• Also consists of photographers, motion and printing specialists, project managers, and sound designers

Design and Style

• Bold style consists of large dynamic, typography and lettering
• Is able to Create visually interesting pieces that are memorable and iconic

Elements Used

• Type - uses bold, big letters to make strong eye-catching statements.
• Her Colour Palette uses bright and contrasting colours to bring energy and emotion.
• Creates designs with Strong but simple shapes to create defined, clear, striking designs.

Principles Used

• She utilizes Different colours, fonts and shapes for contrast to highlight the design
• Her Hierarchy utilizes emphasis to make the most important elements catch the eye first.
• She uses a scale, often using big type to create commanding and attention-grabbing designs.

Gestalt Principles

• Has Proximity - groups Designs that correlate items to create clarity and organisation
• Her Visuals Use Figure-ground relationships - She plays with the correlation of background and primary elements/parts of the image in-order draw emphasis key parts stand out.
• Also designs via Focal Emphasis - Creates emphasis/importance and gives guidance attention to the most highlighted parts and focus of the design.
• Makes Hand drawings/sketches, hand written typography, digital artworks, screen-printing/layering and collages
• Materials include - digital design softwares, Paint and inks

Design Conventions

• Uses bold typography, grid systems, contrast, asymmetry , layering and visual hierarchy She is described to work in Hand drawing techniques, like hand typography , collage, photocopying ,Letterpress and Painting
• Using AI for future Design to Display posters with the use of billboard, signs, TVs , phones and VR
• Displayed her Environmental designs by Economically creating cost effective artworks

Legal and Ethical Considerations

• Observant of Copyright laws and Trademark laws
• Respectful and Honest when communicating with clients
• Designs Cultural Sensitivity and inclusivity
• Includes Sketching of her works when creating the idea/prototyping including Feedback and collabs and Visual integration to create the best Design outcome

Lan Spalter Designer Profile

• Works in the field of Interactive experiences.
• His workplace is In-house at his company
• Oversees designs at Instagram
• His Product includes managers, marketing teams, user and data researchers
• He works with community content and, Executive leadership, designers and support teams
• Is able to present his Visual designs as Simple and clean with simple interactive designs

Elements and Principles Used

• Uses Clean and round designs
• His Colour Scheme is Bright/Engaging but simple to allow easy simple use
• Simple consistent recognizable patterns in terms of Design.
• Consistency and intuitive in Visual Design.
• Use of high fidelities for Protoytyping/Digital Mock-ups to produce sketches and designs
• His past works use to be on design and design structures
• Now he introduces AI for his designs and production

Style and Techniques

• His Economic style is advertising of companys to make revenue
• Is a Visual designer whos focus on a clean layout to allow user engagement in mobile devices
• Creates a design that is a visual element to increase visual updates
• Follows Data laws
• Is Honest and useful, allowing understandment, and user friendly interaction