400  CHAPTER 6 REVIEW
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Questions and Answers

The art of making people like your organization is known as __________.

  • Branding
  • Marketing
  • Public relations (correct)
  • Organizational behavior
  • The first step in planning a good public relations program is a __________ and a needs assessment of the current situation.

  • Strategy session
  • Review (correct)
  • Public survey
  • Budget allocation
  • The assessor's "first line of defense" is a good __________ program

  • Public relations (correct)
  • Risk management
  • Compliance
  • Media outreach
  • All personnel in the assessor's office should be __________ and __________ to the needs of the public.

    <p>Courteous; Responsive</p> Signup and view all the answers

    All personnel in the assessor's office should have written __________ and __________ as a part of their employee handbook.

    <p>Rules; Procedures</p> Signup and view all the answers

    The __________ become a part of the public relations team when the assessor's office must communicate with large numbers of people.

    <p>Media</p> Signup and view all the answers

    When working with the media, the assessor's office must translate __________ information into meaningful news data.

    <p>Technical</p> Signup and view all the answers

    A primary way to keep the public informed on special issues is through __________.

    <p>Press releases</p> Signup and view all the answers

    . The assessor's website can be used to:

    <p>All of the above</p> Signup and view all the answers

    When working with the media, use whatever means possible to avoid being __________.

    <p>Misquoted</p> Signup and view all the answers

    Printed information in the form of __________ should be available in the assessor's office to provide information on general topics.

    <p>Brochures</p> Signup and view all the answers

    The assessor must be informed in every aspect of the assessment process when making __________ engagements.

    <p>Public speaking</p> Signup and view all the answers

    Standard speeches should be prepared in __________. Use PowerPoint and other available tools to assist you with your presentation.

    <p>Advance</p> Signup and view all the answers

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