Orange Theory Onboarding Flashcards

Mission, Vision, and Values

• Mission focuses on delivering proven fitness results to promote a healthier world.
• Vision aims to establish the brand as the trusted global leader in innovative heart rate-based interval training.
• Core values include integrity, passion, accountability, innovation, and community.

Exceptional Practices

• Practices emphasize inclusivity, attention to detail, global thinking, excellence, exemplary leadership, brand ambassadorship, and supporting success in others.

Membership Options

• Basic Membership: 4 sessions per month, $79, $18 for additional classes.
• Elite Membership: 8 sessions per month, $119, $18 for additional classes.
• Premier Membership: Unlimited sessions for $179 monthly.
• 6-Month Commitment: Locks in lower rates ($109 for Elite, $169 for Premier).
• Family Add-On: Discount of $10 for shared household members.
• Corporate Membership: $10 discount for groups of 5 or more employees.

Class Policies

• Package sessions valid for one year; no renewal after use (10 pack: $225, 20 pack: $375, 30 pack: $499).
• Intro to classes identified by a green star; applicable for first-time workouts.
• Drop-ins for single sessions are $28.
• Late arrivals hold spots for 5 minutes; no entry allowed after 10 minutes.
• 8-hour cancellation policy applies; penalties apply for late cancellations.

Age Requirements

• Minimum age to participate is 14; 14-15 require parental supervision, 16-17 only need parental consent.

Lead Generation and Sales

• Leads are essential; anyone who provides contact information is considered a lead.
• Lead generation occurs through self-generated methods and business-produced campaigns.
• Prospecting captures real, qualified leads.

Marketing and Performance Goals

• Marketing focuses on brand awareness and lead generation.
• Daily production model sets expectations for sales performance; includes leads, contacts, and referrals.
• Key performance indicators (KPIs) define minimum studios' standards.

Studio Performance Metrics

• Standards for intros: 150 per month; for new join: 75 per month.
• Membership mix target: 80% memberships, 20% packages.
• Utilization target set at 80%.

Communication Protocols

• Inbound calls prioritize assisting current members and capturing prospect information.
• Outbound calls target leads, waitlist individuals, and appointment confirmations.

Sales Techniques

• Yes Pyramid emphasizes building confidence and value during sales pitches.
• Assumptive Sales encourages acting as if clients have already decided to join.
• Consultative Selling identifies client needs before recommending services.

Client Intake Importance

• Client intake (CI) uncovers fitness goals and commitment, assists in overcoming sales objections, and highlights potential restrictions.

Common Objections

• Address objections related to uncertainty, price, spousal discussions, time commitments, and comparing with other gyms.

Guest Appointment Types

• Nonscheduled appointments refer to spontaneous visitors seeking information or workouts; should be encouraged to reschedule.
• Scheduled appointments are confirmed visits for tours or workouts, enhancing onboarding experience.

Test your knowledge with these flashcards designed for the Orange Theory onboarding process. Each card highlights key concepts such as mission, vision, values, and exceptional practices crucial for understanding the brand. Perfect for new trainers or employees looking to reinforce their understanding of the company culture.