Questions and Answers
What is the mission of Orange Theory?
Our heartbeat is to deliver proven fitness results for a healthier world.
What is the vision of Orange Theory?
To be the trusted global leader of innovative heart rate based interval training.
What are the values of Orange Theory?
Integrity, passion, accountability, innovation, and community.
The 7 exceptional practices include: know that everyone matters, sweat the small stuff, think globally, be remarkable, lead by example, always be an orange ambassador, and ______ your success forward.
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What does a basic membership offer?
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What is included in a premier membership?
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What is the age requirement to participate in an OTF class?
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Members can cancel their membership at any time without any penalties.
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What is the cancellation policy regarding class cancellations?
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What is an example of corporate membership?
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What does the Yes pyramid include?
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What does prospecting involve?
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Leads are unimportant for studios.
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What is the standard for new joins in a month?
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What is the telephone inquiry script intended for?
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The daily production model helps set daily selling ______.
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What is considered a nonscheduled appointment?
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Study Notes
Mission, Vision, and Values
- Mission focuses on delivering proven fitness results to promote a healthier world.
- Vision aims to establish the brand as the trusted global leader in innovative heart rate-based interval training.
- Core values include integrity, passion, accountability, innovation, and community.
Exceptional Practices
- Practices emphasize inclusivity, attention to detail, global thinking, excellence, exemplary leadership, brand ambassadorship, and supporting success in others.
Membership Options
- Basic Membership: 4 sessions per month, $79, $18 for additional classes.
- Elite Membership: 8 sessions per month, $119, $18 for additional classes.
- Premier Membership: Unlimited sessions for $179 monthly.
- 6-Month Commitment: Locks in lower rates ($109 for Elite, $169 for Premier).
- Family Add-On: Discount of $10 for shared household members.
- Corporate Membership: $10 discount for groups of 5 or more employees.
Class Policies
- Package sessions valid for one year; no renewal after use (10 pack: $225, 20 pack: $375, 30 pack: $499).
- Intro to classes identified by a green star; applicable for first-time workouts.
- Drop-ins for single sessions are $28.
- Late arrivals hold spots for 5 minutes; no entry allowed after 10 minutes.
- 8-hour cancellation policy applies; penalties apply for late cancellations.
Age Requirements
- Minimum age to participate is 14; 14-15 require parental supervision, 16-17 only need parental consent.
Lead Generation and Sales
- Leads are essential; anyone who provides contact information is considered a lead.
- Lead generation occurs through self-generated methods and business-produced campaigns.
- Prospecting captures real, qualified leads.
Marketing and Performance Goals
- Marketing focuses on brand awareness and lead generation.
- Daily production model sets expectations for sales performance; includes leads, contacts, and referrals.
- Key performance indicators (KPIs) define minimum studios' standards.
Studio Performance Metrics
- Standards for intros: 150 per month; for new join: 75 per month.
- Membership mix target: 80% memberships, 20% packages.
- Utilization target set at 80%.
Communication Protocols
- Inbound calls prioritize assisting current members and capturing prospect information.
- Outbound calls target leads, waitlist individuals, and appointment confirmations.
Sales Techniques
- Yes Pyramid emphasizes building confidence and value during sales pitches.
- Assumptive Sales encourages acting as if clients have already decided to join.
- Consultative Selling identifies client needs before recommending services.
Client Intake Importance
- Client intake (CI) uncovers fitness goals and commitment, assists in overcoming sales objections, and highlights potential restrictions.
Common Objections
- Address objections related to uncertainty, price, spousal discussions, time commitments, and comparing with other gyms.
Guest Appointment Types
- Nonscheduled appointments refer to spontaneous visitors seeking information or workouts; should be encouraged to reschedule.
- Scheduled appointments are confirmed visits for tours or workouts, enhancing onboarding experience.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Test your knowledge with these flashcards designed for the Orange Theory onboarding process. Each card highlights key concepts such as mission, vision, values, and exceptional practices crucial for understanding the brand. Perfect for new trainers or employees looking to reinforce their understanding of the company culture.