Orange Theory Onboarding Flashcards

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Questions and Answers

What is the mission of Orange Theory?

Our heartbeat is to deliver proven fitness results for a healthier world.

What is the vision of Orange Theory?

To be the trusted global leader of innovative heart rate based interval training.

What are the values of Orange Theory?

Integrity, passion, accountability, innovation, and community.

The 7 exceptional practices include: know that everyone matters, sweat the small stuff, think globally, be remarkable, lead by example, always be an orange ambassador, and ______ your success forward.

pay Signup and view all the answers

What does a basic membership offer?

4 sessions per 30 days for $79 a month. Signup and view all the answers

What is included in a premier membership?

Unlimited sessions for $179 a month. Signup and view all the answers

What is the age requirement to participate in an OTF class?

The minimum age is 14 years old. Signup and view all the answers

Members can cancel their membership at any time without any penalties.

False Signup and view all the answers

What is the cancellation policy regarding class cancellations?

8-hour cancellation policy applies to all members. Signup and view all the answers

What is an example of corporate membership?

5 or more employees join from the same company Signup and view all the answers

What does the Yes pyramid include?

Building emotional value Signup and view all the answers

What does prospecting involve?

Generating and capturing real qualified leads. Signup and view all the answers

Leads are unimportant for studios.

False Signup and view all the answers

What is the standard for new joins in a month?

75 Signup and view all the answers

What is the telephone inquiry script intended for?

Guiding sales staff during calls Signup and view all the answers

The daily production model helps set daily selling ______.

expectations Signup and view all the answers

What is considered a nonscheduled appointment?

A guest who has not previously called or visited the studio. Signup and view all the answers

Study Notes

Mission, Vision, and Values

Mission focuses on delivering proven fitness results to promote a healthier world.
Vision aims to establish the brand as the trusted global leader in innovative heart rate-based interval training.
Core values include integrity, passion, accountability, innovation, and community.

Exceptional Practices

Practices emphasize inclusivity, attention to detail, global thinking, excellence, exemplary leadership, brand ambassadorship, and supporting success in others.

Membership Options

Basic Membership: 4 sessions per month, $79, $18 for additional classes.
Elite Membership: 8 sessions per month, $119, $18 for additional classes.
Premier Membership: Unlimited sessions for $179 monthly.
6-Month Commitment: Locks in lower rates ($109 for Elite, $169 for Premier).
Family Add-On: Discount of $10 for shared household members.
Corporate Membership: $10 discount for groups of 5 or more employees.

Class Policies

Package sessions valid for one year; no renewal after use (10 pack: $225, 20 pack: $375, 30 pack: $499).
Intro to classes identified by a green star; applicable for first-time workouts.
Drop-ins for single sessions are $28.
Late arrivals hold spots for 5 minutes; no entry allowed after 10 minutes.
8-hour cancellation policy applies; penalties apply for late cancellations.

Age Requirements

Minimum age to participate is 14; 14-15 require parental supervision, 16-17 only need parental consent.

Lead Generation and Sales

Leads are essential; anyone who provides contact information is considered a lead.
Lead generation occurs through self-generated methods and business-produced campaigns.
Prospecting captures real, qualified leads.

Marketing and Performance Goals

Marketing focuses on brand awareness and lead generation.
Daily production model sets expectations for sales performance; includes leads, contacts, and referrals.
Key performance indicators (KPIs) define minimum studios' standards.

Studio Performance Metrics

Standards for intros: 150 per month; for new join: 75 per month.
Membership mix target: 80% memberships, 20% packages.
Utilization target set at 80%.

Communication Protocols

Inbound calls prioritize assisting current members and capturing prospect information.
Outbound calls target leads, waitlist individuals, and appointment confirmations.

Sales Techniques

Yes Pyramid emphasizes building confidence and value during sales pitches.
Assumptive Sales encourages acting as if clients have already decided to join.
Consultative Selling identifies client needs before recommending services.

Client Intake Importance

Client intake (CI) uncovers fitness goals and commitment, assists in overcoming sales objections, and highlights potential restrictions.

Common Objections

Address objections related to uncertainty, price, spousal discussions, time commitments, and comparing with other gyms.

Guest Appointment Types

Nonscheduled appointments refer to spontaneous visitors seeking information or workouts; should be encouraged to reschedule.
Scheduled appointments are confirmed visits for tours or workouts, enhancing onboarding experience.

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Description

Test your knowledge with these flashcards designed for the Orange Theory onboarding process. Each card highlights key concepts such as mission, vision, values, and exceptional practices crucial for understanding the brand. Perfect for new trainers or employees looking to reinforce their understanding of the company culture.