Optimizing Sales Channels for Business Growth
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Questions and Answers

What impact can different sales channels have on a business?

  • No impact at all
  • A significant impact on the health of the business (correct)
  • A temporary boost in revenue
  • A minor impact on customer satisfaction
  • Why is it important to take advantage of multiple sales channels?

  • To complicate the sales process
  • To reduce costs
  • To avoid missing out on significant revenue (correct)
  • To limit customer options
  • What percentage of shoppers use more than one sales channel?

  • All shoppers
  • Exactly three-quarters (correct)
  • Less than one-quarter
  • Over half
  • What do you need to understand to make smart decisions about sales channels?

    <p>The target market for each channel</p> Signup and view all the answers

    What are indirect sales channels?

    <p>Distributors and affiliates</p> Signup and view all the answers

    What percentage of B2B buyers say they won't do business with a company if they aren't active on their preferred marketing channels?

    <p>44%</p> Signup and view all the answers

    In the context of sales channels, what does a direct sales channel strategy involve?

    <p>Working directly with customers through methods like online storefronts or brick-and-mortar locations</p> Signup and view all the answers

    What type of businesses typically utilize a wholesale sales strategy?

    <p>Businesses selling products to other businesses for resale</p> Signup and view all the answers

    What is an example of a brick-and-mortar retail sales channel?

    <p>Grocery stores or clothing stores</p> Signup and view all the answers

    How does having direct-to-consumer eCommerce as a channel impact marketing strategies compared to B2B sales to enterprise companies?

    <p>Different approaches are needed for customer approach and deal closure</p> Signup and view all the answers

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