Podcast
Questions and Answers
What impact can different sales channels have on a business?
What impact can different sales channels have on a business?
- No impact at all
- A significant impact on the health of the business (correct)
- A temporary boost in revenue
- A minor impact on customer satisfaction
Why is it important to take advantage of multiple sales channels?
Why is it important to take advantage of multiple sales channels?
- To complicate the sales process
- To reduce costs
- To avoid missing out on significant revenue (correct)
- To limit customer options
What percentage of shoppers use more than one sales channel?
What percentage of shoppers use more than one sales channel?
- All shoppers
- Exactly three-quarters (correct)
- Less than one-quarter
- Over half
What do you need to understand to make smart decisions about sales channels?
What do you need to understand to make smart decisions about sales channels?
What are indirect sales channels?
What are indirect sales channels?
What percentage of B2B buyers say they won't do business with a company if they aren't active on their preferred marketing channels?
What percentage of B2B buyers say they won't do business with a company if they aren't active on their preferred marketing channels?
In the context of sales channels, what does a direct sales channel strategy involve?
In the context of sales channels, what does a direct sales channel strategy involve?
What type of businesses typically utilize a wholesale sales strategy?
What type of businesses typically utilize a wholesale sales strategy?
What is an example of a brick-and-mortar retail sales channel?
What is an example of a brick-and-mortar retail sales channel?
How does having direct-to-consumer eCommerce as a channel impact marketing strategies compared to B2B sales to enterprise companies?
How does having direct-to-consumer eCommerce as a channel impact marketing strategies compared to B2B sales to enterprise companies?
