Operations Management: Production Orders
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Questions and Answers

What is a key characteristic of an emergency order in terms of response time?

  • Short tolerable response time (correct)
  • Medium tolerable response time
  • Long tolerable response time
  • Variable tolerable response time
  • A customer placing an emergency order is likely to be sensitive to which of the following?

  • Innovation in product design
  • Lead time
  • Availability of all parts of the order (correct)
  • Price of the product
  • What is the primary goal of achieving strategic fit in supply chain management?

  • To reduce costs
  • To improve efficiency
  • To expand product offerings
  • To match supply chain responsiveness with customer needs (correct)
  • Which of the following is an example of a company that has expanded its scope of strategic fit?

    <p>IKEA</p> Signup and view all the answers

    What is the primary focus of a company like IKEA in terms of product design?

    <p>Easy assembly</p> Signup and view all the answers

    Which of the following is a characteristic of a construction order?

    <p>Long tolerable response time</p> Signup and view all the answers

    What is a key consideration when evaluating the supply chain's ability to respond to customer needs?

    <p>All of the above</p> Signup and view all the answers

    Which of the following is a benefit of achieving strategic fit in supply chain management?

    <p>Improved efficiency</p> Signup and view all the answers

    What is the primary objective of a company's competitive strategy?

    <p>To define the set of customer needs it seeks to satisfy</p> Signup and view all the answers

    Which company is an example of a business that focuses on providing convenience, availability, and responsiveness rather than competing on price?

    <p>McMaster-Carr</p> Signup and view all the answers

    What is a crucial aspect of achieving strategic fit in a company's supply chain strategy?

    <p>Aligning supply chain capabilities with competitive strategy</p> Signup and view all the answers

    What is an example of a company that initially focused on providing customizable products with a responsive supply chain, but later transitioned to a build-to-stock model?

    <p>Dell</p> Signup and view all the answers

    What is the first step in achieving strategic fit in a company's supply chain strategy?

    <p>Understanding customer needs and supply chain uncertainty</p> Signup and view all the answers

    What is an example of a situation where a small quantity of a product might be needed in each lot?

    <p>An emergency order for material needed to repair a production line</p> Signup and view all the answers

    What is the primary goal of aligning supply chain capabilities with competitive strategy?

    <p>To ensure that the supply chain can meet the priorities set by the competitive strategy</p> Signup and view all the answers

    What is the relationship between a company's competitive strategy and supply chain strategy?

    <p>They must align to achieve strategic fit</p> Signup and view all the answers

    What is the primary benefit of Walmart and P&G collaborating on promotions?

    <p>Maximizing sales impact while minimizing cost</p> Signup and view all the answers

    Which of the following challenges to achieving strategic fit is exemplified by Apple's product strategy?

    <p>Increasing product variety and shrinking life cycles</p> Signup and view all the answers

    What is the primary benefit of Honda's flexible manufacturing plants?

    <p>Adapting to changing demand</p> Signup and view all the answers

    What is the primary challenge posed by increasing outsourcing and reduced vertical integration?

    <p>Aligning strategies across the supply chain</p> Signup and view all the answers

    What is the primary benefit of Starbucks' sourcing guidelines?

    <p>Addressing sustainability issues</p> Signup and view all the answers

    What is the consequence of misalignment between competitive and supply chain strategies?

    <p>Reduced supply chain surplus</p> Signup and view all the answers

    Which of the following is a key learning objective of this chapter?

    <p>Importance of strategic fit</p> Signup and view all the answers

    What is the primary driver of the need for agile supply chain strategies?

    <p>Rapid technological advancements and evolving business landscapes</p> Signup and view all the answers

    Study Notes

    Understanding Customer Needs

    • Emergency orders have short response times and high premium on product availability
    • Construction orders have long response times and lower premium on product availability
    • Customers placing emergency orders are less sensitive to price and expect high product availability
    • Customers placing construction orders are more sensitive to price and expect lower product availability

    Supply Chain Capabilities

    • Evaluating supply chain's ability to respond to customer needs
    • Achieving strategic fit by aligning competitive and supply chain strategies

    Expanding Strategic Scope

    • Strategic fit can range from narrow (intraoperation scope) to broad (intercompany scope)
    • IKEA example: expanded scope of strategic fit to include all functions and stages within its supply chain
    • Products designed for easy assembly, final assembly and delivery moved to the customer to reduce costs

    Competitive and Supply Chain Strategies

    • Competitive strategy defines the set of customer needs a company seeks to satisfy relative to its competitors
    • Supply chain strategy must support competitive strategy to achieve high performance
    • Walmart example: focuses on efficiency to keep costs low while maintaining product availability
    • McMaster-Carr example: focuses on convenience, availability, and responsiveness rather than competing on price

    Achieving Strategic Fit

    • Aligning competitive strategy and supply chain strategy ensures the supply chain can meet customer priorities
    • Understanding customer needs and supply chain uncertainty, then developing supply chain capabilities to match
    • Dell example: transitioned from build-to-order to build-to-stock model to maintain strategic fit as customer priorities shifted

    Challenges to Achieving and Maintaining Strategic Fit

    • Increasing product variety and shrinking life cycles increase uncertainty and reduce time to achieve strategic fit
    • Globalization introduces risks such as fluctuating exchange rates, varying global demand, and volatile commodity prices
    • Fragmentation of supply chain ownership makes aligning strategies across the supply chain more complex
    • Changing technology and business environment require agile supply chain strategies
    • Environmental and sustainability concerns must be integrated into supply chain strategies

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    Description

    This quiz assesses your understanding of production orders, response time, and product variety in the context of operations management.

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