Public Relations Principles and Crisis Management Quiz
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Questions and Answers

What does the public perceive when an organization says "no comment"?

  • They are uncooperative
  • They are cooperative
  • They are guilty (correct)
  • They are innocent

    • What is Principle #8 of public relations?

  • Speak to the media
  • Manage expectations (correct)
  • Frame the story in the best possible light
  • Exaggerate to make a bad situation look better

    • What is the best way to handle a bad situation in public relations?

  • No comment
  • Speak to the media
  • Exaggerate the situation
  • Frame the story in the best possible light (correct)

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