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Questions and Answers

Which of the following represents a virtuous evolutionary process for a business?

  • Stagnation
  • Risanamento (correct)
  • Crisis
  • Decline

In the context of business evolution, what is the key characteristic that distinguishes a 'crisis' from 'sviluppo'?

  • Crisis is an involutive (pathological) process, while sviluppo is an evolutive (virtuous) process. (correct)
  • Crisis leads to stability, while sviluppo disrupts it.
  • Crisis focuses on innovation, while sviluppo maintains the status quo.
  • Crisis involves rapid growth, while sviluppo involves slow decline

According to the evolutionary processes described, at which stages is innovation of the business model most likely to occur?

  • Only immediately after the initial design of the business model.
  • Only during 'stabilità'.
  • During both 'sviluppo' and 'risanamento'. (correct)
  • Primarily during stages of 'crisi'.

If a company is undergoing a period of 'crisi', which strategic approach would be the MOST aligned with initiating 'risanamento'?

<p>Implementing incremental changes while closely monitoring key performance indicators. (B)</p> Signup and view all the answers

Within the context of a business model, how does 'strategia' relate to the other fundamental components?

<p>Strategy is one of the three fundamental components of a business model. (A)</p> Signup and view all the answers

According to Sun Tzu, which factor emphasizes the importance of shared goals and a unified vision within an organization?

<p>Tao (B)</p> Signup and view all the answers

Which of Sun Tzu's five factors relates most closely to analyzing the competitive landscape and market conditions?

<p>Terra (D)</p> Signup and view all the answers

In the context of strategic decision-making, what does 'Cielo' from Sun Tzu's teachings primarily emphasize?

<p>Developing a long-term perspective while considering opposing viewpoints. (C)</p> Signup and view all the answers

Which chapters from the book 'Strategia.Orientare organizzazioni e imprese in un mondo che cambia.Undicesima edizione' will NOT be included in the exam?

<p>Chapters 9, 13, 15, and 16 (C)</p> Signup and view all the answers

What is the primary objective of the 'Strategie d’Impresa' course, as suggested by the instructor?

<p>To develop an analytical way of thinking about strategy. (A)</p> Signup and view all the answers

Where can students access the course slides for 'Strategie d’Impresa'?

<p>On MOODLE. (D)</p> Signup and view all the answers

What does Sun Tzu consider as the first and foremost factor in military operations?

<p>Tao (A)</p> Signup and view all the answers

What role do leaders play in strategic planning?

<p>Leaders play a key role, and their characteristics can influence the effectiveness of the planning. (D)</p> Signup and view all the answers

What guides strategic planning, according to the text?

<p>Structure and rules. (C)</p> Signup and view all the answers

What does the 'Model of 3 Horizons of Strategy' describe?

<p>A framework categorizing business activities based on their potential for growth and risk over time. (C)</p> Signup and view all the answers

In the 'Model of 3 Horizons of Strategy', what characterizes Horizon 3?

<p>Innovative and risky businesses with high potential. (D)</p> Signup and view all the answers

What is the purpose of a company's mission statement?

<p>To define and communicate the organization's primary purpose to staff and stakeholders. (C)</p> Signup and view all the answers

If a company primarily focuses its resources on Horizon 1 of the 'Model of 3 Horizons', what might be a potential long-term consequence?

<p>Neglecting innovation and potential for future growth. (B)</p> Signup and view all the answers

Elon Musk’s vision, as depicted in the text, places emphasis on which aspect of the 'Three Horizons' model?

<p>Prioritizing innovative and risky ventures, even if they yield lower immediate profits. (B)</p> Signup and view all the answers

How does strategic planning, as defined in the text, relate to an organization's resources?

<p>Strategic planning dictates how an organization's resources are allocated to achieve long-term goals. (C)</p> Signup and view all the answers

Which of the following best describes the purpose of a corporate vision statement?

<p>To describe the desired future state that the organization aims to achieve. (A)</p> Signup and view all the answers

What is the primary role of corporate values within an organization?

<p>To guide strategic decisions and establish the organization's operational approach. (C)</p> Signup and view all the answers

In a strategy statement, what does the 'scope of activity' define?

<p>The geographical and market boundaries in which the organization operates. (D)</p> Signup and view all the answers

Which element of a strategy statement identifies how an organization will outperform its competitors?

<p>Competitive Advantage (B)</p> Signup and view all the answers

What is the focus of a corporate-level strategy?

<p>Defining the overall scope of an organization's businesses and enhancing their economic value. (D)</p> Signup and view all the answers

A business-level strategy primarily addresses which question?

<p>How should we compete in our chosen markets? (C)</p> Signup and view all the answers

Functional strategies are concerned with:

<p>How different departments contribute to corporate and business strategies. (D)</p> Signup and view all the answers

The evolutionary process of a company is primarily driven by:

<p>Deliberate actions by leadership aimed at achieving long-term objectives. (A)</p> Signup and view all the answers

Which scenario best demonstrates a business model innovation occurring independently of a deliberate strategic intervention?

<p>A firm's business model evolves organically due to changing customer preferences, without a pre-defined strategy. (B)</p> Signup and view all the answers

An organization experiences a period of significant decline and crisis. Which of the following scenarios indicates this involutive process occurring without a prior strategic intervention?

<p>An organization faces unexpected market competition leading to decreased sales and operational challenges, despite having a stable strategy. (A)</p> Signup and view all the answers

What describes a situation where an enterprise's evolutionary path does NOT necessarily involve modifications to its business model?

<p>A retail chain expands its geographical presence by opening new stores while maintaining its existing operational structure. (D)</p> Signup and view all the answers

What best explains the purpose of analyzing strategic positioning?

<p>To determine how a business is situated within its operational environments and how it can potentially act. (A)</p> Signup and view all the answers

A company is conducting a strategic analysis. Which sequence represents a typical workflow?

<p>Positioning analysis → Internal/external factor analysis → Strategic decision → Evaluation (D)</p> Signup and view all the answers

Which of the following cycles, characterized by its relatively short duration, is primarily associated with fluctuations in raw materials and semi-finished goods?

<p>Kitchin cycle (C)</p> Signup and view all the answers

A company is considering a major capital investment in new manufacturing equipment. According to business cycle theory, which cycle should they primarily consider when assessing the potential long-term impact of this investment on their business?

<p>Juglar cycle (B)</p> Signup and view all the answers

A government is planning a large-scale investment in a new national highway system. Which economic cycle should be foremost in their considerations regarding the long-term economic impact and lifespan of this infrastructure project?

<p>Kuznets cycle (C)</p> Signup and view all the answers

Which aspect of society, when analyzed in a PESTEL framework, would include examination of population age distribution and growth rates to forecast consumer demand?

<p>Demography (A)</p> Signup and view all the answers

A company is assessing the potential market disruption caused by a new type of renewable energy technology. Within the PESTEL framework, which element primarily addresses this concern?

<p>Technological advancements (A)</p> Signup and view all the answers

Flashcards

Vision Statement

A future state an organization aims to achieve.

Corporate Values

Guiding principles that inspire and direct strategy.

Objectives

Specific, measurable targets to be accomplished.

Strategy Statement Elements

Fundamental purposes, scope of activities, and competitive edge.

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Corporate-Level Strategy

Defines the overall scope and value creation across businesses.

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Business-Level Strategy

How to compete in specific markets.

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Functional Strategy

How different parts of the organization support corporate and business strategies.

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Company's Evolutionary Process

Deliberate actions from leadership to achieve long-term goals.

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Strategic Positioning

The process of determining how an organization will compete in a particular market or industry, considering its unique value proposition.

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Analytical Reasoning

A method of thinking that emphasizes careful analysis and logical reasoning to solve problems and make decisions.

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Tao (in Strategic Context)

According to Sun Tzu, it represents unity of purpose and shared vision among leaders and collaborators.

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Cielo (in Strategic Context)

Long-term vision developed by considering and evaluating different or opposing viewpoints.

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Terra (in Strategic Context)

Assessing the competitive landscape, market conditions, and the overall environment in which an organization operates.

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Operations Importance

Crucial considerations that determine success or failure, requiring careful evaluation and planning.

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Comparative Evaluation

Comparing various factors to understand the true nature of a situation or strategy.

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Strategic Thinking

Visionary approach to managing organizations in the face of continuous change.

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Leader's Role in Strategy

Leaders play a key role; their character influences strategic planning effectiveness.

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Strategic Planning Method

Structure and rules that guide the strategic planning process in an organization.

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Strategy Definition (Origin)

From Greek 'stratêgos,' referring to army leadership; the science of military movements.

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Strategy Definition (Chandler)

Long-term goals, resource allocation, and activities to achieve objectives (Chandler, 1963).

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Long-Term Orientation

Focusing on goals to be achieved over a longer duration of time.

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Three Horizons of Strategy

A framework that considers different levels of timelines for potential business opportunities.

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Elon Musk's Vision

The potential profit changes based on how innovative and risky a new business is.

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Development (Business)

A positive evolutionary process characterized by growth and advancement.

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Stability (Business)

A positive evolutionary process where the business maintains its current state without significant changes.

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Recovery (Business)

A positive evolutionary process focused on correcting problems and returning to a healthy state.

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Crisis (Business)

A negative evolutionary process indicating decline or failure in the business.

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Strategy

One of the three fundamental components of a business model.

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Strategic Intervention

A deliberate strategic action at any level that can start a Business Model Evolution or Innovation.

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Business Model Evolution

Can be triggered by a deliberate strategy or occur naturally through developments or crises.

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Evolutionary Process

A company's path, which can improve (development), recover (risanamento), or decline (crisi).

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Strategic Planning Process

A structured approach to align strategic decisions across the entire organization.

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Kitchin Cycle

A short-term business cycle lasting 3-4 years, driven by fluctuations in raw material and semi-finished goods inventory.

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Juglar Cycle

An intermediate-term business cycle lasting 7-11 years, related to investments in capital goods like machinery and equipment.

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Kuznets Cycle

A long-term business cycle lasting 15-25 years, influenced by infrastructure investments like housing and transportation.

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PESTEL Analysis

A strategic tool analyzing macro-environmental factors: Political, Economic, Social, Technological, Environmental, Legal.

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Social Factors (PESTEL)

Demographics, wealth distribution, geography, and culture.

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Study Notes

  • These notes cover firm strategies, environmental analysis, and strategic positioning.

Contact Information

  • Prof. Tommaso Pucci teaches "Strategie d'Impresa."
  • Pucci's office is located in the Department of Business and Legal Studies at the University of Siena, Piazza S. Francesco, n. 7, 53100 Siena.
  • Pucci can be reached at (+39) 0577 232659 or [email protected].
  • Office hours are Mondays 9:00-10:00 and Tuesdays 9:00-10:00 in room 39.
  • Appointments via Google Meet are also available by request.

Course Material and Exam Details

  • Slides are available on MOODLE.
  • The textbook is "Strategia. Orientare organizzazioni e imprese in un mondo che cambia" by Johnson G. et al. (2017), Pearson Italia, Milano-Torino, 11th edition.
  • Chapters 9, 13, 15, and 16 will NOT be on the exam.
  • The exam includes both closed and open-ended written questions.

Course Objectives

  • To effectively make strategic decisions.
  • To support the entrepreneurial leaders, when strategic decisions need to be made.
  • To promote analytical reasoning skills to approach decision making..

Strategy in Business

  • Sun Tzu stated military operations are critical to a nation, concerning survival and must be carefully considered.
  • The first key factor is Tao: corporate leaders and employees must share the same goals and vision; the second is the sky: have a long-term vision; the 3rd is earth: evaluate market context; the fourth is the general: leaders crucial to strategic planning; the fifth is method: planning is conducted through structure and rules
  • Strategy comes from the Greek word "stratégia" derived from "stratégos" (army leader); it's the science of army movements in military operations.
  • Chandler (1963) defines strategy as defining long-term goals, allocating resources, and developing necessary activities to achieve programmed objectives.
  • Core business is a crucial part of orienting a company's strategies, while emergent and innovative businesses involve more risk.

Vision and Strategy

  • Company goals are defined through:
  • Mission statement: Identifies and communicates priority goals to staff and stakeholders, to give a sense of purpose.
  • Vision statement: Defines the company's future state.
  • Corporate values: Durable guiding principles for strategy that dictate operational methods.
  • Objectives: Define specific desired milestones.

Strategy Statement

  • Goals: the fundamental aims aligned with the company's mission, vision, and strategic goals.
  • Scope: defines the company market.
  • Competitive Advantage: Distinguishes it by the skills with which it pursues its tasks.

Levels of Strategy

  • Corporate-level strategy (or development guidelines): Defines business and value creation.
  • Business-level strategy (or competitive strategies): Addresses competition in specific markets.
  • Functional strategy (or operational entrepreneurial decisions): Concerns how organizational units contribute to corporate and business strategies

Business Evolution

  • Company's evolutionary process stems from managerial action to achieve long-term goals with three virtuous main processes including development, stability and recovery, and an involutive process, or crisis, in place.

Strategy and Innovation

  • According to the material, a company's strategy is one of the fundamentals of its business model.
  • Deliberate strategies can spark business model innovation or evolutionary change and the business's evolution can accompany corporate growth.

Key Elements of Strategic Analysis

  • Analysis: strategic positioning through internal/external assessment.
  • Decisions: corporate, business, and functional alignment.
  • Evaluation: consider strategic alternatives.

Analyzing the Business Environment

  • Strategic positioning requires analyzing resources in "contexts" that include:
    • Macro-environment
    • Industry
    • Market
    • Competitive space

Macro-Environment

  • The Macro-environment is a collection of factors influencing sectors, markets, competition, and analyzed firms.
  • PESTEL analysis includes political, economic, social, technological, ecological, and legislative variables to understand how it operates.

PESTEL: Political Factors

  • Political risk relates to instability within countries or international relations involving internal/external dynamics.

PESTEL: Economic Factors

  • Economic cycles relate to economic expansion and contraction.
  • Kitchin cycle: raw material inventory(3-4 years).
  • Juglar cycle: business investment (7-11 years).
  • Kuznets cycle: infrastructure (15-25 years).

PESTEL: Social Factors

  • Social aspects impacting demand/supply include:
    • Demographics
    • Distribution of wealth
    • Geography
    • Culture

PESTEL: Technological Factors

  • New technologies have a large impacting macro-environment, industries, sectors, and competitive dynamics.
  • Technology can be measured through R&D and patents.

PESTEL: Ecological Factors

  • Focus is on reducing pollution, ecological product management, and sustainable developmen, minimizing harm to future generations.

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