Podcast
Questions and Answers
Which aspect should be prioritized when presenting a vehicle to customers?
Which aspect should be prioritized when presenting a vehicle to customers?
- Highlighting competitive pricing over product features.
- Presenting every feature of the vehicle.
- Concentrating solely on the vehicle's technical specifications.
- Focusing on feature benefits aligned with customer needs. (correct)
How should competitive products be addressed during a vehicle presentation?
How should competitive products be addressed during a vehicle presentation?
- By stating that competitors have no advantages.
- By comparing negatively against the opposition.
- By ignoring competitors completely.
- By using knowledge to enhance the presentation without negativity. (correct)
What should be explained during the vehicle walkaround in addition to the vehicle features?
What should be explained during the vehicle walkaround in addition to the vehicle features?
- Customer complaints about other dealerships.
- Accessories available and dealership service offerings. (correct)
- A lengthy history of the vehicle's development.
- General automotive industry trends.
What types of offers should be highlighted during the presentation of a NISSAN vehicle?
What types of offers should be highlighted during the presentation of a NISSAN vehicle?
In a vehicle presentation, how should the salesperson relate to the customer?
In a vehicle presentation, how should the salesperson relate to the customer?
Flashcards
Focus on Customer Needs in a Walkaround
Focus on Customer Needs in a Walkaround
Demonstrating a car's features during a walkaround should focus on benefits that address the customer's specific needs, not just every feature.
Highlighting Strengths, Not Negativity
Highlighting Strengths, Not Negativity
Using knowledge of competitor vehicles to enhance a car's presentation can be valuable, but avoid negativity towards other brands.
Explain Accessories and Services
Explain Accessories and Services
During a car presentation, explain the accessories available at each feature point and make sure to clarify the dealership's service offerings.
Promote Nissan's Offers
Promote Nissan's Offers
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Connect Features to Needs
Connect Features to Needs
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Study Notes
Product Presentation Measurement Criteria
- Customer-Centric Focus: Highlight features and benefits directly relevant to customer needs during the vehicle walkaround. Avoid presenting every feature.
- Competitive Awareness: Use knowledge of competing products to enhance the presentation and address customer questions without criticizing competitors.
- Comprehensive Presentation: Explain available accessories at each presentation point and clearly outline the dealership's service offerings.
- NISSAN New Vehicle Incentives: Emphasize current incentives (e.g., roadside assistance, vehicle warranty, and extended warranties).
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