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NISSAN Product Presentation Guidelines

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Questions and Answers

Which aspect should be prioritized when presenting a vehicle to customers?

Highlighting competitive pricing over product features.

Presenting every feature of the vehicle.

Concentrating solely on the vehicle's technical specifications.

Focusing on feature benefits aligned with customer needs. (correct)

How should competitive products be addressed during a vehicle presentation?

By stating that competitors have no advantages.

By comparing negatively against the opposition.

By ignoring competitors completely.

By using knowledge to enhance the presentation without negativity. (correct)

What should be explained during the vehicle walkaround in addition to the vehicle features?

Customer complaints about other dealerships.

Accessories available and dealership service offerings. (correct)

A lengthy history of the vehicle's development.

General automotive industry trends.

What types of offers should be highlighted during the presentation of a NISSAN vehicle?

<p>Current incentives like Roadside Assistance and warranties. (D)</p> Signup and view all the answers

In a vehicle presentation, how should the salesperson relate to the customer?

<p>By aligning product features with customer needs. (D)</p> Signup and view all the answers

Flashcards

Focus on Customer Needs in a Walkaround

Demonstrating a car's features during a walkaround should focus on benefits that address the customer's specific needs, not just every feature.

Highlighting Strengths, Not Negativity

Using knowledge of competitor vehicles to enhance a car's presentation can be valuable, but avoid negativity towards other brands.

Explain Accessories and Services

During a car presentation, explain the accessories available at each feature point and make sure to clarify the dealership's service offerings.

Promote Nissan's Offers

Make sure to emphasize Nissan's new vehicle offers, including things like roadside assistance, warranty, and extended warranty options.

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Connect Features to Needs

The vehicle walkaround presentation should explicitly connect the highlighted features with how they meet customer needs.

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Study Notes

Product Presentation Measurement Criteria

Customer-Centric Focus: Highlight features and benefits directly relevant to customer needs during the vehicle walkaround. Avoid presenting every feature.
Competitive Awareness: Use knowledge of competing products to enhance the presentation and address customer questions without criticizing competitors.
Comprehensive Presentation: Explain available accessories at each presentation point and clearly outline the dealership's service offerings.
NISSAN New Vehicle Incentives: Emphasize current incentives (e.g., roadside assistance, vehicle warranty, and extended warranties).

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Description

This quiz explores essential criteria for effectively presenting NISSAN vehicles to customers. It focuses on customer-centric features, competitive awareness, and comprehensive service offerings, including current incentives. Enhance your presentation skills to better meet customer needs and remain well-informed about market competition.