Podcast
Questions and Answers
Which aspect should be prioritized when presenting a vehicle to customers?
Which aspect should be prioritized when presenting a vehicle to customers?
How should competitive products be addressed during a vehicle presentation?
How should competitive products be addressed during a vehicle presentation?
What should be explained during the vehicle walkaround in addition to the vehicle features?
What should be explained during the vehicle walkaround in addition to the vehicle features?
What types of offers should be highlighted during the presentation of a NISSAN vehicle?
What types of offers should be highlighted during the presentation of a NISSAN vehicle?
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In a vehicle presentation, how should the salesperson relate to the customer?
In a vehicle presentation, how should the salesperson relate to the customer?
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Study Notes
Product Presentation Measurement Criteria
- Customer-Centric Focus: Highlight features and benefits directly relevant to customer needs during the vehicle walkaround. Avoid presenting every feature.
- Competitive Awareness: Use knowledge of competing products to enhance the presentation and address customer questions without criticizing competitors.
- Comprehensive Presentation: Explain available accessories at each presentation point and clearly outline the dealership's service offerings.
- NISSAN New Vehicle Incentives: Emphasize current incentives (e.g., roadside assistance, vehicle warranty, and extended warranties).
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Description
This quiz explores essential criteria for effectively presenting NISSAN vehicles to customers. It focuses on customer-centric features, competitive awareness, and comprehensive service offerings, including current incentives. Enhance your presentation skills to better meet customer needs and remain well-informed about market competition.