NISSAN Product Presentation Guidelines
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Questions and Answers

Which aspect should be prioritized when presenting a vehicle to customers?

  • Highlighting competitive pricing over product features.
  • Presenting every feature of the vehicle.
  • Concentrating solely on the vehicle's technical specifications.
  • Focusing on feature benefits aligned with customer needs. (correct)
  • How should competitive products be addressed during a vehicle presentation?

  • By stating that competitors have no advantages.
  • By comparing negatively against the opposition.
  • By ignoring competitors completely.
  • By using knowledge to enhance the presentation without negativity. (correct)
  • What should be explained during the vehicle walkaround in addition to the vehicle features?

  • Customer complaints about other dealerships.
  • Accessories available and dealership service offerings. (correct)
  • A lengthy history of the vehicle's development.
  • General automotive industry trends.
  • What types of offers should be highlighted during the presentation of a NISSAN vehicle?

    <p>Current incentives like Roadside Assistance and warranties.</p> Signup and view all the answers

    In a vehicle presentation, how should the salesperson relate to the customer?

    <p>By aligning product features with customer needs.</p> Signup and view all the answers

    Study Notes

    Product Presentation Measurement Criteria

    • Customer-Centric Focus: Highlight features and benefits directly relevant to customer needs during the vehicle walkaround. Avoid presenting every feature.
    • Competitive Awareness: Use knowledge of competing products to enhance the presentation and address customer questions without criticizing competitors.
    • Comprehensive Presentation: Explain available accessories at each presentation point and clearly outline the dealership's service offerings.
    • NISSAN New Vehicle Incentives: Emphasize current incentives (e.g., roadside assistance, vehicle warranty, and extended warranties).

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    Description

    This quiz explores essential criteria for effectively presenting NISSAN vehicles to customers. It focuses on customer-centric features, competitive awareness, and comprehensive service offerings, including current incentives. Enhance your presentation skills to better meet customer needs and remain well-informed about market competition.

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