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Sales Prospecting for Nissan

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Questions and Answers

What is a primary goal during the prospecting phase?

To locate and support potential customers (correct)

To enhance the dealership's reputation

To analyze competitor strategies

To train new sales staff effectively

Which of the following detail is NOT required to be entered into the dealership database during prospecting?

Social media accounts (correct)

Name

Mobile number

What is a key measurement criterion for prospecting?

Average time taken to make a sale

Number of prospecting contacts made (correct)

Number of sales completed each month

Amount of advertising budget spent

How should calls and online leads be handled during the prospecting process?

<p>Answered and responded to promptly</p> Signup and view all the answers

What is an important target related to appointments in prospecting?

<p>Number of appointments required to achieve sales targets</p> Signup and view all the answers

Study Notes

Prospecting Goals

Identify and support potential Nissan customers (current owners and new customers).
Secure appointments to drive sales.

Measurement Criteria

Daily/Weekly Prospecting Contacts: Record all prospecting contacts in the dealership's CRM/DMS system.
Customer Data Collection: Input customer details (name, email, mobile number) into the CRM/DMS.
Appointment Targets: Track the number of appointments needed weekly/monthly to meet sales goals.
Prompt Response: Respond quickly to incoming calls and online leads.

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Description

This quiz focuses on effective prospecting goals and measurement criteria for Nissan. Learn how to identify potential customers, secure appointments, and track sales targets. Enhance your skills in customer data collection and responsiveness to leads.