Podcast
Questions and Answers
What is a primary goal during the prospecting phase?
What is a primary goal during the prospecting phase?
- To locate and support potential customers (correct)
- To enhance the dealership's reputation
- To analyze competitor strategies
- To train new sales staff effectively
Which of the following detail is NOT required to be entered into the dealership database during prospecting?
Which of the following detail is NOT required to be entered into the dealership database during prospecting?
- Social media accounts (correct)
- Name
- Mobile number
What is a key measurement criterion for prospecting?
What is a key measurement criterion for prospecting?
- Average time taken to make a sale
- Number of prospecting contacts made (correct)
- Number of sales completed each month
- Amount of advertising budget spent
How should calls and online leads be handled during the prospecting process?
How should calls and online leads be handled during the prospecting process?
What is an important target related to appointments in prospecting?
What is an important target related to appointments in prospecting?
Flashcards
Prospecting
Prospecting
The process of finding and nurturing potential customers for a business.
Measurement Criteria
Measurement Criteria
The specific metrics used to track the effectiveness of prospecting activities.
Number of prospecting contacts
Number of prospecting contacts
The number of potential customers contacted each day or week, with all their information recorded in a database.
Customer details
Customer details
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Number of appointments
Number of appointments
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Study Notes
Prospecting Goals
- Identify and support potential Nissan customers (current owners and new customers).
- Secure appointments to drive sales.
Measurement Criteria
- Daily/Weekly Prospecting Contacts: Record all prospecting contacts in the dealership's CRM/DMS system.
- Customer Data Collection: Input customer details (name, email, mobile number) into the CRM/DMS.
- Appointment Targets: Track the number of appointments needed weekly/monthly to meet sales goals.
- Prompt Response: Respond quickly to incoming calls and online leads.
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