Nike Apparel and Footwear Quiz
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Questions and Answers

What is the main factor contributing to Nike's success as a leading apparel brand?

  • Low pricing strategy
  • Innovative product design
  • Sponsorship agreements with athletes and sports teams (correct)
  • Extensive retail store network
  • Which of the following is a famous slogan associated with Nike?

  • Never Give Up
  • Always Tomorrow
  • Just Do It (correct)
  • No Limits
  • What was the amount of Nike's advertising and promotion costs in the 2023 financial year?

  • $406 million
  • $40.6 billion
  • $4.06 million
  • $4.06 billion (correct)
  • What percentage of online shoppers buying sports and outdoor goods in the U.S. knew about Nike in 2022?

    <p>95%</p> Signup and view all the answers

    What was Nike's global revenue in the 2023 financial year?

    <p>$51 billion</p> Signup and view all the answers

    Why do many people have awareness of Nike as a brand?

    <p>Through celebrity endorsements</p> Signup and view all the answers

    What percentage of online shoppers in the U.S. who knew about Nike also stated that they liked the brand in 2022?

    <p>60%</p> Signup and view all the answers

    Study Notes

    Nike's Success Factors

    • Innovative branding and marketing strategies are key to Nike's success as a leading apparel brand

    Nike's Brand Recognition

    • The famous slogan "Just Do It" is associated with Nike
    • High brand awareness is attributed to extensive advertising and promotion efforts, with costs reaching $3.4 billion in the 2023 financial year

    Nike's Market Presence

    • In 2022, 95% of online shoppers buying sports and outdoor goods in the U.S. knew about Nike
    • 83% of online shoppers in the U.S. who knew about Nike also stated that they liked the brand in 2022

    Nike's Financial Performance

    • Nike's global revenue in the 2023 financial year was $44.5 billion

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    Description

    Test your knowledge about Nike, the world's leading apparel brand, known for its marketing campaigns, sponsorship agreements with athletes and sports teams, and the iconic 'Just Do It' slogan. Explore the history, achievements, and impact of Nike in the sports industry.

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