Podcast
Questions and Answers
What is the main factor contributing to Nike's success as a leading apparel brand?
What is the main factor contributing to Nike's success as a leading apparel brand?
- Low pricing strategy
- Innovative product design
- Sponsorship agreements with athletes and sports teams (correct)
- Extensive retail store network
Which of the following is a famous slogan associated with Nike?
Which of the following is a famous slogan associated with Nike?
- Never Give Up
- Always Tomorrow
- Just Do It (correct)
- No Limits
What was the amount of Nike's advertising and promotion costs in the 2023 financial year?
What was the amount of Nike's advertising and promotion costs in the 2023 financial year?
- $406 million
- $40.6 billion
- $4.06 million
- $4.06 billion (correct)
What percentage of online shoppers buying sports and outdoor goods in the U.S. knew about Nike in 2022?
What percentage of online shoppers buying sports and outdoor goods in the U.S. knew about Nike in 2022?
What was Nike's global revenue in the 2023 financial year?
What was Nike's global revenue in the 2023 financial year?
Why do many people have awareness of Nike as a brand?
Why do many people have awareness of Nike as a brand?
What percentage of online shoppers in the U.S. who knew about Nike also stated that they liked the brand in 2022?
What percentage of online shoppers in the U.S. who knew about Nike also stated that they liked the brand in 2022?
Flashcards are hidden until you start studying
Study Notes
Nike's Success Factors
- Innovative branding and marketing strategies are key to Nike's success as a leading apparel brand
Nike's Brand Recognition
- The famous slogan "Just Do It" is associated with Nike
- High brand awareness is attributed to extensive advertising and promotion efforts, with costs reaching $3.4 billion in the 2023 financial year
Nike's Market Presence
- In 2022, 95% of online shoppers buying sports and outdoor goods in the U.S. knew about Nike
- 83% of online shoppers in the U.S. who knew about Nike also stated that they liked the brand in 2022
Nike's Financial Performance
- Nike's global revenue in the 2023 financial year was $44.5 billion
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
