7 Questions
What is the main factor contributing to Nike's success as a leading apparel brand?
Sponsorship agreements with athletes and sports teams
Which of the following is a famous slogan associated with Nike?
Just Do It
What was the amount of Nike's advertising and promotion costs in the 2023 financial year?
$4.06 billion
What percentage of online shoppers buying sports and outdoor goods in the U.S. knew about Nike in 2022?
95%
What was Nike's global revenue in the 2023 financial year?
$51 billion
Why do many people have awareness of Nike as a brand?
Through celebrity endorsements
What percentage of online shoppers in the U.S. who knew about Nike also stated that they liked the brand in 2022?
60%
Study Notes
Nike's Success Factors
- Innovative branding and marketing strategies are key to Nike's success as a leading apparel brand
Nike's Brand Recognition
- The famous slogan "Just Do It" is associated with Nike
- High brand awareness is attributed to extensive advertising and promotion efforts, with costs reaching $3.4 billion in the 2023 financial year
Nike's Market Presence
- In 2022, 95% of online shoppers buying sports and outdoor goods in the U.S. knew about Nike
- 83% of online shoppers in the U.S. who knew about Nike also stated that they liked the brand in 2022
Nike's Financial Performance
- Nike's global revenue in the 2023 financial year was $44.5 billion
Test your knowledge about Nike, the world's leading apparel brand, known for its marketing campaigns, sponsorship agreements with athletes and sports teams, and the iconic 'Just Do It' slogan. Explore the history, achievements, and impact of Nike in the sports industry.
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