Nike Brand History Quiz
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Questions and Answers

Nike is the world's leading food brand.

False

Nike's success is attributed to its marketing campaigns and sponsorship agreements.

True

Nike's 'Just Do It' slogan celebrated its 40th anniversary in 2018.

False

Nike invested approximately 4.06 billion U.S. dollars in advertising and promotion in the 2023 financial year.

<p>True</p> Signup and view all the answers

In 2023, Nike generated over 60 billion U.S. dollars in global revenue.

<p>False</p> Signup and view all the answers

In 2022, 95 percent of online shoppers in the U.S. buying sports and outdoor goods were unaware of Nike.

<p>False</p> Signup and view all the answers

Approximately 40% of online shoppers in the U.S. who knew Nike liked the brand.

<p>False</p> Signup and view all the answers

What is the main factor contributing to Nike's success?

<p>Marketing campaigns and sponsorships</p> Signup and view all the answers

Which slogan is associated with Nike's marketing success?

<p>Just Do It</p> Signup and view all the answers

What was the approximate amount Nike invested in advertising and promotion in the 2023 financial year?

<p>$4.06 billion</p> Signup and view all the answers

Which percentage of online shoppers in the U.S. knew what Nike was in 2022?

<p>95%</p> Signup and view all the answers

How much global revenue did Nike generate in the 2023 financial year?

<p>$51 billion</p> Signup and view all the answers

'Just Do It' is celebrating its ___ anniversary in 2018.

<p>30th</p> Signup and view all the answers

What percentage of online shoppers in the U.S. liked the Nike brand in 2022?

<p>60%</p> Signup and view all the answers

Study Notes

Nike's Brand and Financial Success

  • Nike ranks as the world’s leading sports brand, showcasing its dominance in the market.
  • Key drivers of Nike's success consist of innovative marketing campaigns and strategic sponsorship agreements with athletes and events.
  • The iconic slogan 'Just Do It' celebrated its 40th anniversary in 2018, marking a significant milestone in branding history.

Advertising and Revenue

  • In the 2023 financial year, Nike invested approximately $4.06 billion in advertising and promotional activities.
  • Nike generated over $60 billion in global revenue in 2023, indicating strong market performance and consumer demand.

Consumer Awareness and Brand Recognition

  • In 2022, 95% of online shoppers in the U.S. purchasing sports and outdoor goods were not familiar with the Nike brand.
  • Of those aware, about 40% expressed a positive affinity towards Nike, demonstrating a gap between brand awareness and brand loyalty.

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Description

Test your knowledge about the history and success of Nike, one of the world's leading apparel brands known for its marketing campaigns and sponsorships with athletes and sports teams. Explore the origins and impact of the iconic 'Just Do It' slogan.

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