Nike Brand and Marketing Quiz
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Questions and Answers

What is the key factor behind Nike's success as a leading apparel brand?

  • Low pricing strategy
  • Celebrity endorsements
  • Innovative product designs
  • Effective marketing campaigns (correct)

    • Which slogan is synonymous with Nike's marketing success?

  • Just Go For It
  • Just Do It (correct)
  • Simply Do It
  • Only Achieve It

    • What major milestone did Nike's 'Just Do It' campaign reach in 2018?

  • 30th anniversary (correct)
  • 10th anniversary
  • 50th anniversary
  • 20th anniversary

    • How much did Nike spend on advertising and promotion in the 2023 financial year?

    <p>$4.06 billion</p> Signup and view all the answers

    What was Nike's global revenue in the 2023 financial year?

    <p>$51 billion</p> Signup and view all the answers

    What percentage of online shoppers buying sports and outdoor goods in the United States knew about Nike in 2022?

    <p>95%</p> Signup and view all the answers

    What percentage of online shoppers who knew about Nike also liked the brand in 2022?

    <p>60%</p> Signup and view all the answers

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