Nike Advertising Expenditure Quiz
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Questions and Answers

What was Nike's advertising and promotion costs in the 2023 financial year?

  • Roughly $4.06 billion (correct)
  • Around $51 billion
  • Close to $1 billion
  • Approximately $4.06 million

Which slogan is strongly associated with Nike's marketing success?

  • Only Watch
  • Just Chill
  • Simply Relax
  • Just Do It (correct)

In which year did Nike's 'Just Do It' campaign celebrate its 30th anniversary?

  • 2020
  • 2010
  • 2018 (correct)
  • 2015

What percentage of online shoppers buying sports and outdoor goods knew what Nike was in 2022?

<p>Almost 95% (B)</p> Signup and view all the answers

What percentage of the respondents who knew Nike said they liked the brand?

<p>Nearly 60% (D)</p> Signup and view all the answers

'Just Do It' is proof of Nike's marketing success and global renown because:

<p>It is iconic and well-known (B)</p> Signup and view all the answers

What contributed significantly to Nike's success according to the provided text?

<p>Investment in marketing campaigns (B)</p> Signup and view all the answers

Why do many people know about Nike according to the text?

<p>'Just Do It' slogan as part of their branding (B)</p> Signup and view all the answers

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