Nike Advertising Campaign
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Questions and Answers

What is the purpose of Peter Hull's appearance in the advertisement campaign?

  • To showcase ordinary athletes
  • To promote disabled sport (correct)
  • To launch a new product line
  • To sell sportswear

    • What does the slogan 'Peter is not like ordinary people...' aim to highlight?

  • The uniqueness of Peter's achievements (correct)
  • The commercial value of sportswear
  • The popularity of marathons
  • The similarities between Peter and average individuals

    • Which form of advertising is exemplified by billboard posters featuring Peter Hull?

  • Email marketing
  • Direct marketing
  • Social media marketing
  • Print advertising (correct)

    • In what city will the advertisement featuring Peter Hull be prominently displayed?

    <p>London</p> Signup and view all the answers

    What is the role of endorsements in advertising, as illustrated by Peter Hull's campaign?

    <p>To increase sales through celebrity influence</p> Signup and view all the answers

    What is the main goal of a promotion?

    <p>To persuade consumers to buy a product</p> Signup and view all the answers

    What is a target audience in advertising?

    <p>A group of people who might be interested in a product</p> Signup and view all the answers

    What is the role of a jingle in advertising?

    <p>To create a memorable melody associated with a brand</p> Signup and view all the answers

    What is product placement in advertising?

    <p>Featuring a product in a movie or TV show</p> Signup and view all the answers

    What is the purpose of an endorsement in advertising?

    <p>To increase the credibility of a brand</p> Signup and view all the answers

    Study Notes

    • An advertising campaign is being launched by Nike, a sportswear giant.
    • The campaign features Peter Hull, an individual with a disability, on billboard posters across London.

    Peter Hull

    • Peter Hull has no forearms and no legs.
    • He has completed the London Marathon, showcasing his determination and athleticism.

    Slogan and Message

    • The campaign's slogan is "Peter is not like ordinary people...".
    • The aim is to promote disabled sport through Peter's inspiring image.

    Promotion and Objective

    • The campaign aims to promote disabled sport and raise awareness about its importance.
    • Peter Hull's image is being used to challenge perceptions and inspire others with disabilities.

    Advertising Basics

    • An advertisement is a public notice or announcement, usually paid for, to promote a product, service, or idea.
    • A slogan is a short phrase or sentence used to capture the essence of an advertisement or brand.

    Advertising Channels

    • A billboard is a large outdoor advertising structure, typically found in high-traffic areas, used to display advertisements.
    • A campaign is a series of coordinated advertisements or promotional activities with a single theme or goal.

    Celebrity Involvement

    • An endorsement is a public declaration of support or approval for a product, service, or brand by a celebrity or influencer.

    Targeting Consumers

    • The target audience refers to the specific group of people or demographics that an advertisement is intended to reach or influence.
    • A brand is a unique identity or image that represents a product, service, or company.
    • A logo is a visual symbol or emblem that represents a brand or company.

    Promotional Strategies

    • Promotion refers to the various techniques or activities used to raise awareness and drive sales of a product or service.
    • Market refers to the place or platform where products or services are bought and sold.
    • A consumer is an individual who purchases or uses a product or service.

    Product Promotion

    • Product placement is the practice of featuring a product or brand in a movie, TV show, or other media to promote it.
    • A commercial is a paid advertisement on television or radio.
    • A jingle is a short, memorable song or tune used in an advertisement to promote a product or brand.
    • A sales pitch is a persuasive speech or presentation used to convince someone to buy a product or service.

    Real-World Example

    • A sportswear giant might use billboard posters with a catchy slogan to promote their brand and products, including those designed for disabled individuals.

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    Description

    Learn about Nike's advertising campaign featuring Peter Hull, a remarkable individual with no forearms and legs, who has completed the London Marathon.

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