Advertising and Marketing Vocabulary

Advertising, Marketing, Buying & Selling: Vocabulary

• Sponsorship means providing financial support in exchange for advertising; sponsoring a Premier League football team can cost millions.
• Commercials are advertisements on TV or radio.
• Brochures are small booklets that advertise something.
• Billboards are large advertising notices near roads.
• Telemarketing involves selling through telephone calls.
• Flyers are small advertising papers often handed out on the street.
• A gimmick is a non-essential item used to attract attention and aid in selling; 3D TVs can be considered a gimmick.
• Client is an individual who pays for service

Verbs for Advertising

• Appelaing attracts someone
• Pressurising tries to force someone into doing something
• Convincing persuades someone to do something.
• Inducing causes a feeling.
• Urging strongly persuades someone.
• Enticing persuades by being very attractive.
• Seducing persuades someone to do something they usually wouldn't.
• Tempting makes someone want to do something, possibly bad, by showing its benefits.
• Exaggerating makes something seem better than it is.
• Setting out is beginning a task with a specific goal.
• Differentiating shows how two things are not the same.

Key Qualities, Actions & Entities

• Credibility is the quality of inspiring trust.
• An advertising agency is a company that creates advertisements.
• The advertising budget is how much a company plans to spend on advertising.
• Brand awareness is how well people know a brand.
• Brand loyalty is the degree to which people continue buying from a brand.
• "Buy and sell" refers to the exchange of items between individuals.
• A call to action encourages a specific response, like making a purchase.
• Celebrity endorsement involves a well-known person promoting a product.
• Classified ads are small, individual advertisements in newspapers or magazines.
• A cold call is contacting someone to sell something without prior contact.
• A commercial break is a short period with advertisements during TV programs.
• A commercial channel earns revenue through advertisements.
• To go viral means to become extremely popular online quickly.
• Junk mail is unwanted promotional material.
• Launching a product means introducing a new product.
• A mailing list is a company roster of contacts for sending information and ads.
• Mass media includes large outlets like TV, newspapers, and magazines.
• A niche product targets a specific group.
• Placing an advert means publishing an advertisement.
• A press release is a company-written statement for news outlets.
• Prime time is when the most people are watching TV or listening to radio.
• Product placement advertises a product as a prop in media.
• A sales page is a dedicated webpage for promotion.
• Showing adverts means broadcasting advertisements.
• Social media enables users to connect and share content online.
• Spam email is unsolicited promotional email.
• A target audience is the specific group a company aims to sell to.
• Word of mouth refers to recommendations from individuals.
• Something thatis eye-catching attracts attention.
• Subtle means not obvious.
• To flick through a magazine means to browse the pages quickly.
• Targetting an audience meansto aim for a particular group.
• A catchy tune is an appealing melody.
• Peak viewing time is when most people are watching.
• Glossy means shiny.
• A specific market is a particular group of people.
• A specific interest group is a group with shared interests.
• Persuasive means something convinces you to do something.
• Memorable means something stays in your mind.
• Intrusive means causing annoyance and is unwanted.
• Invasion of privacy means your privacy has been entered or invaded without permission
• Up-to-date Means current
• A customer database is a list of customer records.

Positives of Advertising

• It is a key part of modern business.
• Companies can inform consumers about products and services.
• It is a creative industry.
• Consumers have more choices due to advertising.
• Without it, there would be higher unemployment.
• It is a form of modern art.
• Some people enjoy them.

Negatives of Advertising

• It manipulates people.
• It gives the illusion that buying something will make someone happier.
• It focuses on selling a brand image.
• They use glamorous and successful people in ads
• Society has turned into a consumer culture
• People are persuaded to follow trends
• People are encouraged to associate brands with status
• Marketing is aimed at children
• Because children are easily influenced they put extra pressure on parents.

Opinion on Advertisment

• Advertising should be regulated and even banned when it is aimed at children.
• Marketing of unhealthy foods that attracts children should be prohibited.
• Products that posses a threat to human health should display warnings
• It is illegal to advertise cigarettes on television in some countires
• Cigarette packages should displat warnings
• Free markets need advertising
• Advertising generates demand for products
• Governemnts shoul censor false information

Buying and Selling Terms

• To sell means giving something in exchange for money.
• To buy or purchase means acquiring possession by paying or promising payment.
• To get/receive something means obtaining by buying or earning.
• To send something means transferring it to another place via post or email.
• To dispatch something means sending goods or a message to a specific place.
• To ship means transferring something from one place to another by boat, ship, or other transport.
• To load means filling or piling up a vehicle with a large amount.
• To unload means removing goods from a vehicle.
• To charter means to hire a vehicle like an aircraft or ship.
• A charter plane refers to when a plane hired by a specific group that isn't a regular service.
• Spending power is the degree people can afford to buy products.
• A sales policy outlines ideas for what to do in particular sales events.
• Sales or selling is referred to the department that handle the sale of a product.
• The number of purchased items is refered to as purchases
• Selling price is the price something goes for at the market
• The trade of product includes exchanging products or goods
• Available products are For sale
• On Sale is a product that items for sale are being sold at a price lower than normal
• An order form is the form which writes details on to order a product
• A receipt is a paper that shows the purchase
• When invoices that are due on receipt, and you are expecting to be paid soon as possible by the client
• The retailer is the business or store that provides to the public
• The retail sales is when sales of a product to the public are counted
• The wholesaler is someone who buys and sells in bulk to various businesses
• The dealer sells the product
• A rebate refers to a discount off a product
• A discount refers to a reduction in price
• Mail order is the order of an item via post
• To pay in full refers to paying off an invoice
• A display refers to the way at which a product is placed for a customer to see
• To shopping mall is a group of shopping stores with a parkinglot
• The ammount refers to a figure or sum of money
• A bid refers to a price someone is willing to pay for a product

Terms: Business Operations

• Billing is the process of sending invoices for payment.
• To charge means asking for a sum of money for a service or item.
• Charges refer to the amount needed to may for a service
• A commodity is a substance that can be traded.
• A consignment is an amount of goods being sent somewhere.
• To deliver refers to transporting goods to a place.
• Delivery is the act of moving products or materials to their respective destinations.
• A draft is a preliminary version of a document.
• Handling is the process of how someone deals with a product, or person.
• In bulk refers to something big or in quantities.
• To buy In bulk refers to purchasing a product in a large amount
• An invoice reports charges
• An item is something that exists as one product
• A lorry is a giant truck that drives on the streets
• The mailman delivers letters and notices
• An order is the request to buy
• The phrase To order (TO) To the place an order refers to requesting to make a buy for a certain product Or request

More terms for operations

• A process or work-flow that allows one to pick the product. To process an order refers to how process and deliver something.
• When a product cannot be sold, it is Out of stock Out of stock A place where some thing goes is the storage room
• When packing a product to order, it becaomes a package A parcel refers
• An exchange between money, that will allow service or goods Are in quotation or estimatition to estimate prices
• Registered to mail a letter is what postal services do A method in which the product is tracked
• To send bulk amounts of products to anouther is the process of a shipment

The Process of Delivery

• Open a container, or parcel with the order
• Packing the order for shipment
• Shipping the order with the fleet of vehicles to deliver

Other Terms

• Asset-stripping (noun): The practice of buying a company in financial difficulties at a low price to then sell everything it owns for profit.
• Bailout (noun): Giving money to a company or country with severe financial problems.
• Black market (noun): Illegal trade of restricted or difficult-to-obtain goods and foreign currency.
• Boom (noun): A sudden increase in trade and economic activity, indicating wealth and success.
• Broker/stockbroker (noun): An entity or person who buys and sells shares for others.
• Budget (noun): Available money and a plan for how it will be spent.
• Budget (verb): Planning how to spend money carefully for a specific purpose.
• Capitalism (noun): An economic system where private owners control businesses and industry for profit, rather than the government.
• Collapse (verb): A sudden decrease in product value.
• Competition (noun): A situation where people or organizations compete for something not everyone can have.
• Competitor (noun): A person or organization that competes against others, especially in business.
• Consolidate (verb): Joining things together into one.
• Corporate (adj): Connected with a corporation.
• Depreciate (verb): Reducing the recorded value of an asset over time for accounting purposes.
• Depression (noun): A prolonged period of economic inactivity with widespread poverty.
• Deregulate (verb): Removing rules and controls from a business activity or trade.
• Dividend (noun): A portion of a company's profits paid to shareholders.
• Downtrend/downturn (noun): A period when business activity declines.
• Entrepreneur (noun): Someone who makes money by starting and managing businesses, often involving financial risks.
• Equilibrium (noun): A state of balance between opposing influences or forces.
• Employment (noun): Work done to earn money or the state of being employed.

Trade-related Terms

• Fair-trade (adj): Supporting producers in developing countries by ensuring good working conditions and fair prices.
• Fiscal (adj): Relating to government or public money, particularly taxes.
• Fraudulent (adj): Related to the government and money and taxes. An example is fraud
• Free enterprise (noun): Businesses competing without strict government control.
• Free market (noun): The price of goods and services is dictated by supply and demand, not government control.
• Free trade (noun): International trade without taxes or restrictions.
• Globalization (noun): Integration of different cultures and economies due to communication and multinational companies.
• Hyperinflation (noun): Rapidly increasing prices that damage a country's economy.
• Incentive (noun): Something that motivates someone to do something.
• Inflation (noun): A general increase in prices, decreasing the value of money.
• Insider trading (noun): Buying or selling shares using confidential company information before it's public.
• Instability (noun): A situation prone to sudden changes or failures.
• Interest (noun): The extra money paid when borrowing or received when investing.
• Investment (noun): Allocating money for a specific purchase or project.
• Interventionism (noun): A government influencing its own or other countries' economies.
• Laissez-faire (noun): Allowing private businesses to develop without government intervention.
• Launder (verb): It means hide something for money and sell it for big price!
• Leveraged Buyout = a business arrangement in which someone buys a company by borrowing money,
• Liquidity (noun): state of owning things of value. are easy to get paid

Common Sales Terms

• Advertising campaign: Many kinds of advertisements to persuade and to make buyers what they need.
• Big brand names: Name is usually a large amount of well-known companies or products.
• To Be careful with money: It's easy and very affordable if not over-spend.
• Carrier bag: It is often a plastic or bag supplied by shops.
• customer service: The way that people or customers treated well.
• to get into debt: It means to borrow or owe money.
• To give someone the hard sell: It is sometimes a high pressure amount to make other buy.
• High street names : Brands in a shops or retail stores
• independent stores: A small shops or local markets
• local shops : A community at shops
• Loyalty card: People use this a lot, as it is a way to save money and get discounts..
• Must-have product: Most have product is very popular to get in a lot where others
• To be on a tight budget: Limit the budget or spend
• To be on commission: Pay someone in regards of amount
• A pay in cash: To pay money with paper money
• To pay the full price: To pay for entire amount of price needed
• To ick up a bargain: To pick something at cheap market prices
• To run up a credit card bill: Make payment or get on a credit card
• To shop around: Go check for good prices or deals
• Shop assistant: The staff who helps customer in a store
• To shop until you drop: doing a lot of purchasing.
• To be in sales if your job is to lower the prices
• Snap with a bargain if something goes on sale

Other vocab to consider

• The period during which a business sells at a cheap amount
• Clothes to something or get a great fitting by styling
• Be worth being payed for
• Window showing
• Make it worth
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