Nestlé WHO Code Implementation Policy

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Questions and Answers

What is a requirement for donations of equipment to healthcare institutions or professionals?

Donations can be made without a written request.

The equipment must be linked to nutritional education or improvement of care quality. (correct)

There can be a link between the sale of infant formulas and the donation.

Donations can be made at any time without following local procedures.

Which of the following statements about supporting scientific activities is true?

HCPs must not receive any form of training on scientific matters.

Training and support must comply with the Code of Interaction. (correct)

Scientific support is provided only to independent healthcare professionals.

Support for scientific activities can occur without adherence to the Code of Interaction.

What is required for Nestlé when sponsoring healthcare professionals employed by a healthcare institution?

Only verbal communication is necessary for disclosure.

No disclosure is needed if the activity is informal.

Sponsorship can be concealed from the health worker's line manager.

Nestlé must disclose the sponsorship activity to the institution. (correct)

Which document supports the sponsorship of independent healthcare workers?

Evidence of correspondence with Nestlé regarding sponsorship. Signup and view all the answers

Which of the following is a condition for donations made by Nestlé?

Donations must follow the relevant WHO Code Management System procedures. Signup and view all the answers

In what context can Nestlé provide training to healthcare professionals?

As long as it adheres to the Code of Interaction. Signup and view all the answers

What is NOT a requirement for making equipment donations?

Having an open-ended timeline for donations. Signup and view all the answers

What is essential when Nestlé interacts with healthcare professionals?

Sponsorship must be documented and disclosed appropriately. Signup and view all the answers

What is prohibited in communication related to products covered by the Nestlé Policy for implementing the WHO Code?

Direct contact with mothers and pregnant women Signup and view all the answers

What type of materials can medical delegates distribute to healthcare professionals?

Scientific/technical product information Signup and view all the answers

What must be included on each page of medical detailing materials?

Material for Healthcare Professionals only Signup and view all the answers

Which of the following statements is true regarding the content of medical detailing materials?

They should not imply superiority over breast milk. Signup and view all the answers

Under the Nestlé Policy, which of the following practices is allowed concerning educational activities with mothers?

Conducting activities related to products not covered by the WHO Code Signup and view all the answers

What is required for educational materials distributed by healthcare professionals to mothers?

Clear indication that they are not promotional in nature Signup and view all the answers

What information about infant formula may be included when comparing it to breast milk?

Nutritional values only Signup and view all the answers

What type of inducements to healthcare institutions are not allowed?

Material/financial inducements that contravene the WHO Code Signup and view all the answers

What is the guideline for shelf headers in markets authorized to communicate about GUMs?

Shelf headers can display GUMs communication if a GUM brand is similar to an IF brand. Signup and view all the answers

Which of the following is NOT allowed regarding in-store activities?

In-store demonstrations of IF preparation. Signup and view all the answers

Who is allowed to participate in the sampling of infant cereals?

Mothers of babies older than 6 months. Signup and view all the answers

What restriction exists when offering gifts related to infant formula?

Gifts related to infant formula cannot be offered to pregnant women. Signup and view all the answers

What must be included in shelf talkers for IF products?

'Breast milk is Best' message. Signup and view all the answers

When can sampling of GUMs occur?

With mothers of babies older than 12 months. Signup and view all the answers

What are promoters prohibited from discussing with consumers?

Infant formula products. Signup and view all the answers

Which of the following best describes the rules surrounding gifts in relation to GUMs?

Gift offerings must comply with Marketing Communication to Children Policy. Signup and view all the answers

What is the primary objective of consumer research related to infant nutrition products according to Nestlé's policy?

To ensure understanding of the business environment without influencing mothers' choices Signup and view all the answers

Which of the following is a requirement for conducting consumer research on infant formula?

A credible third party must conduct the research Signup and view all the answers

What does the Nestlé policy emphasize regarding contact with pregnant women and mothers during research?

Contact should be avoided in accordance with WHO guidelines Signup and view all the answers

How should research be designed according to the principles stated by Nestlé?

To eliminate any bias towards infant formula Signup and view all the answers

What does the Nestlé policy state about using consumer research to influence parental choices?

It strictly prohibits influencing parental feeding decisions Signup and view all the answers

Which of the following is NOT part of the general principles for consumer research outlined by Nestlé?

Research may include direct interactions with mothers Signup and view all the answers

What aspect does the WHO Code specifically prohibit that Nestlé must adhere to in its policy?

Contact between mothers and manufacturers during research Signup and view all the answers

What is expected from Nestlé personnel while observing consumer research?

To maintain silence and not interact with respondents Signup and view all the answers

What must be included in correspondence regarding sponsorship activities?

The scope of the sponsorship and the purpose or event Signup and view all the answers

Who must approve all sponsorship activities?

The Infant Nutrition BEO or local policy requirements Signup and view all the answers

For how long must relevant records of sponsorship activities be maintained?

36 months or longer if required Signup and view all the answers

What is a primary focus for visits to Nestlé R&D centers by healthcare professionals?

To provide information on scientific or technical developments Signup and view all the answers

What is prohibited in relation to sponsorship activities and prescription volume?

Linking sponsorship activities to volume prescription Signup and view all the answers

What form of disclosure is deemed unacceptable regarding sponsorship activities?

Verbal disclosures or emails from sponsored doctors Signup and view all the answers

What must be the predominant focus of activities organized with healthcare professionals at Nestlé facilities?

Professional development and scientific research Signup and view all the answers

Who should healthcare professionals contact to learn about compensation guidelines?

The SBU-Medical team Signup and view all the answers

Study Notes

Nestlé Policy for Implementing the WHO Code: Key Points

Shelf Headers

Authorized markets may use shelf headers that resemble an Infant Formula (IF) brand for GUMs (e.g., NAN 3).
When GUM and IF brands differ (e.g., NIDO 1+), GUMs communication is permitted without restrictions.
Shelf talkers must include the message "Breast milk is Best" beneath IF products.

In-Store Activities

Promoters can discuss cereals and GUMs but cannot engage with consumers about IF.
In-store demonstrations for IF preparation are prohibited.
Sampling of IF products, whether dry or wet, is not allowed.

Sampling and Gifts

Sampling of Infant Cereal (IC) is allowed for mothers with babies older than 6 months.
GUMs sampling is permitted for mothers with babies older than 12 months.
Gifts related to IF are prohibited for pregnant women and mothers; related consumer gifts must comply with Marketing Communication to Children Policy.

Communication with Healthcare Professionals

No direct contact with mothers and pregnant women regarding Nestlé products.
Incentives for healthcare professionals (HCPs) to prescribe IF are prohibited.
Medical delegates may only provide technical information to HCPs, not promotional content.
Educational materials without IF branding can be given to HCPs for mother distribution under specific guidelines.

Medical Detailing Materials

Must display "Material for Healthcare Professionals only" on each page.
Can include IF photos and preparation instructions for HCPs to assist mothers.
No promotional language, idealization of product, or comparison of IF to breast milk in materials.

Donations and Sponsorships

Donations of equipment/services must aim to enhance nutritional education or care quality without linking to IF sales.
Sponsorship activities must be disclosed to relevant healthcare institutions, including documentation and approvals.
Activities involving independent health professionals require clear communication of sponsorship scope and events.

Consumer Research

Designed to avoid influencing choices between breastfeeding and infant formula feeding.
Conducted through third-party agencies, ensuring no direct communication with participants by Nestlé personnel.
Must adhere to local WHO Code measures that are more stringent than Nestlé's internal policies.

Overall Compliance

All activities related to HCPs must align with the Nestlé Policy and the WHO Code.
Records of sponsorship and interaction with healthcare professionals must be maintained for a minimum of 36 months.

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Description

Explore the critical points of Nestlé's policy for implementing the WHO Code in relation to Infant Formula and GUMs. This quiz covers shelf headers, in-store activities, and sampling regulations around infant products. Test your understanding of the guidelines and their implications for marketing to consumers and healthcare professionals.