Podcast
Questions and Answers
What is a requirement for donations of equipment to healthcare institutions or professionals?
What is a requirement for donations of equipment to healthcare institutions or professionals?
Which of the following statements about supporting scientific activities is true?
Which of the following statements about supporting scientific activities is true?
What is required for Nestlé when sponsoring healthcare professionals employed by a healthcare institution?
What is required for Nestlé when sponsoring healthcare professionals employed by a healthcare institution?
Which document supports the sponsorship of independent healthcare workers?
Which document supports the sponsorship of independent healthcare workers?
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Which of the following is a condition for donations made by Nestlé?
Which of the following is a condition for donations made by Nestlé?
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In what context can Nestlé provide training to healthcare professionals?
In what context can Nestlé provide training to healthcare professionals?
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What is NOT a requirement for making equipment donations?
What is NOT a requirement for making equipment donations?
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What is essential when Nestlé interacts with healthcare professionals?
What is essential when Nestlé interacts with healthcare professionals?
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What is prohibited in communication related to products covered by the Nestlé Policy for implementing the WHO Code?
What is prohibited in communication related to products covered by the Nestlé Policy for implementing the WHO Code?
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What type of materials can medical delegates distribute to healthcare professionals?
What type of materials can medical delegates distribute to healthcare professionals?
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What must be included on each page of medical detailing materials?
What must be included on each page of medical detailing materials?
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Which of the following statements is true regarding the content of medical detailing materials?
Which of the following statements is true regarding the content of medical detailing materials?
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Under the Nestlé Policy, which of the following practices is allowed concerning educational activities with mothers?
Under the Nestlé Policy, which of the following practices is allowed concerning educational activities with mothers?
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What is required for educational materials distributed by healthcare professionals to mothers?
What is required for educational materials distributed by healthcare professionals to mothers?
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What information about infant formula may be included when comparing it to breast milk?
What information about infant formula may be included when comparing it to breast milk?
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What type of inducements to healthcare institutions are not allowed?
What type of inducements to healthcare institutions are not allowed?
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What is the guideline for shelf headers in markets authorized to communicate about GUMs?
What is the guideline for shelf headers in markets authorized to communicate about GUMs?
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Which of the following is NOT allowed regarding in-store activities?
Which of the following is NOT allowed regarding in-store activities?
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Who is allowed to participate in the sampling of infant cereals?
Who is allowed to participate in the sampling of infant cereals?
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What restriction exists when offering gifts related to infant formula?
What restriction exists when offering gifts related to infant formula?
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What must be included in shelf talkers for IF products?
What must be included in shelf talkers for IF products?
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When can sampling of GUMs occur?
When can sampling of GUMs occur?
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What are promoters prohibited from discussing with consumers?
What are promoters prohibited from discussing with consumers?
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Which of the following best describes the rules surrounding gifts in relation to GUMs?
Which of the following best describes the rules surrounding gifts in relation to GUMs?
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What is the primary objective of consumer research related to infant nutrition products according to Nestlé's policy?
What is the primary objective of consumer research related to infant nutrition products according to Nestlé's policy?
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Which of the following is a requirement for conducting consumer research on infant formula?
Which of the following is a requirement for conducting consumer research on infant formula?
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What does the Nestlé policy emphasize regarding contact with pregnant women and mothers during research?
What does the Nestlé policy emphasize regarding contact with pregnant women and mothers during research?
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How should research be designed according to the principles stated by Nestlé?
How should research be designed according to the principles stated by Nestlé?
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What does the Nestlé policy state about using consumer research to influence parental choices?
What does the Nestlé policy state about using consumer research to influence parental choices?
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Which of the following is NOT part of the general principles for consumer research outlined by Nestlé?
Which of the following is NOT part of the general principles for consumer research outlined by Nestlé?
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What aspect does the WHO Code specifically prohibit that Nestlé must adhere to in its policy?
What aspect does the WHO Code specifically prohibit that Nestlé must adhere to in its policy?
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What is expected from Nestlé personnel while observing consumer research?
What is expected from Nestlé personnel while observing consumer research?
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What must be included in correspondence regarding sponsorship activities?
What must be included in correspondence regarding sponsorship activities?
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Who must approve all sponsorship activities?
Who must approve all sponsorship activities?
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For how long must relevant records of sponsorship activities be maintained?
For how long must relevant records of sponsorship activities be maintained?
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What is a primary focus for visits to Nestlé R&D centers by healthcare professionals?
What is a primary focus for visits to Nestlé R&D centers by healthcare professionals?
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What is prohibited in relation to sponsorship activities and prescription volume?
What is prohibited in relation to sponsorship activities and prescription volume?
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What form of disclosure is deemed unacceptable regarding sponsorship activities?
What form of disclosure is deemed unacceptable regarding sponsorship activities?
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What must be the predominant focus of activities organized with healthcare professionals at Nestlé facilities?
What must be the predominant focus of activities organized with healthcare professionals at Nestlé facilities?
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Who should healthcare professionals contact to learn about compensation guidelines?
Who should healthcare professionals contact to learn about compensation guidelines?
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Study Notes
Nestlé Policy for Implementing the WHO Code: Key Points
Shelf Headers
- Authorized markets may use shelf headers that resemble an Infant Formula (IF) brand for GUMs (e.g., NAN 3).
- When GUM and IF brands differ (e.g., NIDO 1+), GUMs communication is permitted without restrictions.
- Shelf talkers must include the message "Breast milk is Best" beneath IF products.
In-Store Activities
- Promoters can discuss cereals and GUMs but cannot engage with consumers about IF.
- In-store demonstrations for IF preparation are prohibited.
- Sampling of IF products, whether dry or wet, is not allowed.
Sampling and Gifts
- Sampling of Infant Cereal (IC) is allowed for mothers with babies older than 6 months.
- GUMs sampling is permitted for mothers with babies older than 12 months.
- Gifts related to IF are prohibited for pregnant women and mothers; related consumer gifts must comply with Marketing Communication to Children Policy.
Communication with Healthcare Professionals
- No direct contact with mothers and pregnant women regarding Nestlé products.
- Incentives for healthcare professionals (HCPs) to prescribe IF are prohibited.
- Medical delegates may only provide technical information to HCPs, not promotional content.
- Educational materials without IF branding can be given to HCPs for mother distribution under specific guidelines.
Medical Detailing Materials
- Must display "Material for Healthcare Professionals only" on each page.
- Can include IF photos and preparation instructions for HCPs to assist mothers.
- No promotional language, idealization of product, or comparison of IF to breast milk in materials.
Donations and Sponsorships
- Donations of equipment/services must aim to enhance nutritional education or care quality without linking to IF sales.
- Sponsorship activities must be disclosed to relevant healthcare institutions, including documentation and approvals.
- Activities involving independent health professionals require clear communication of sponsorship scope and events.
Consumer Research
- Designed to avoid influencing choices between breastfeeding and infant formula feeding.
- Conducted through third-party agencies, ensuring no direct communication with participants by Nestlé personnel.
- Must adhere to local WHO Code measures that are more stringent than Nestlé's internal policies.
Overall Compliance
- All activities related to HCPs must align with the Nestlé Policy and the WHO Code.
- Records of sponsorship and interaction with healthcare professionals must be maintained for a minimum of 36 months.
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Description
Explore the critical points of Nestlé's policy for implementing the WHO Code in relation to Infant Formula and GUMs. This quiz covers shelf headers, in-store activities, and sampling regulations around infant products. Test your understanding of the guidelines and their implications for marketing to consumers and healthcare professionals.