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Nestlé's Digital Nutrition Platform Case Study

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Nestlé's Digital Nutrition Platform Case Study

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Questions and Answers

Who prepared the case under the supervision of Professor Tawfik Jelassi?

EMBA graduates Sunil Prabhakaran Vimala, Ashraf Kordy, Roman Podkolzine and Hitoshi Ode.

What is the ambition of Nestlé in relation to nutrition?

To build scientific platforms to elevate the role of nutrition in people’s healthy lifestyles, create knowledge to better define and target appropriate nutrition, and apply these insights to the future of targeted nutrition for health maintenance.

What is the Nestlé Institute of Health Sciences (NIHS) known for?

NIHS is a specialized biomedical research institute that is part of Nestlé’s global research and development (R&D) network.

What does the digital nutrition platform help Nestlé understand?

<p>The digital nutrition platform helps Nestlé understand the opportunities, pitfalls, and possible impacts of digital technologies on nutrition.</p> Signup and view all the answers

What did the Institute develop over the last few years?

<p>The Institute developed a platform that combined the processing and analysis of macro data (e.g. lifestyle, diet, and activity) and bioinformatics to create predictive models of health and disease.</p> Signup and view all the answers

Study Notes

Case Preparation and Supervision

The case was prepared by students of the International Institute of Management Development (IMD) under Professor Tawfik Jelassi's supervision.

Nestlé's Ambition in Nutrition

Nestlé aims to lead in nutrition science, developing products that improve health and wellness.
The company focuses on driving innovation in nutritional products to meet diverse consumer needs.

Nestlé Institute of Health Sciences (NIHS)

The NIHS specializes in advancing scientific understanding of nutrition and health-related issues.
It conducts research to support the development of nutritional solutions that enhance quality of life.

Digital Nutrition Platform Insights

The platform aids Nestlé in understanding consumer preferences and behaviors related to nutrition.
It helps the company tailor its product offerings based on real-time data and trends in dietary habits.

Institute's Developments

Over the last few years, the Institute developed innovative nutritional products and solutions.
Engaged in extensive research to enhance understanding of dietary impacts on health and well-being.

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Description

Learn about Nestlé's development of a digital nutrition platform for Japan through this case study. Understand the challenges and strategies in navigating the digital world.