Podcast
Questions and Answers
The term 'media' is derived from the Latin word 'medium,' which signifies what concept in the context of communication?
The term 'media' is derived from the Latin word 'medium,' which signifies what concept in the context of communication?
- A high-tech communication device
- A digital storage tool
- A form of art and expression
- A middle ground or intermediate means of conveying information (correct)
Which governmental body in the Philippines is responsible for promoting fair competition among businesses?
Which governmental body in the Philippines is responsible for promoting fair competition among businesses?
- National Economic and Development Authority (NEDA)
- Philippine Competition Commission (PCC) (correct)
- Securities and Exchange Commission (SEC)
- Department of Trade and Industry (DTI)
Which of the following best describes the role of the Movie and Television Review and Censorship Board (MTRCB) in the Philippines?
Which of the following best describes the role of the Movie and Television Review and Censorship Board (MTRCB) in the Philippines?
- To protect the intellectual property rights of filmmakers
- To promote and fund local film productions
- To regulate broadcast frequencies for television networks
- To provide ratings and classifications for television shows and films (correct)
What is the key characteristic that distinguishes mass communication from other forms of communication?
What is the key characteristic that distinguishes mass communication from other forms of communication?
In media ethics, what is the purpose of including a correction or erratum in published media articles?
In media ethics, what is the purpose of including a correction or erratum in published media articles?
Which agency is dedicated to preventing media piracy in the Philippines?
Which agency is dedicated to preventing media piracy in the Philippines?
What distinguishes organizations formed for worker's welfare in the Philippines from traditional labor unions?
What distinguishes organizations formed for worker's welfare in the Philippines from traditional labor unions?
Which of the following is considered a primary function of media?
Which of the following is considered a primary function of media?
Which category of media encompasses both static and moving formats, as well as analog, electronic, visual, sound-based, and digital forms?
Which category of media encompasses both static and moving formats, as well as analog, electronic, visual, sound-based, and digital forms?
Which of the following is considered a primary source of information?
Which of the following is considered a primary source of information?
In the context of media and information, what is the role of ethics?
In the context of media and information, what is the role of ethics?
The concept of media convergence refers to what phenomenon?
The concept of media convergence refers to what phenomenon?
Why is there a growing concern about the information ecosystem in the digital age?
Why is there a growing concern about the information ecosystem in the digital age?
Media and Information Literacy (MIL) encompasses knowledge and competencies related to:
Media and Information Literacy (MIL) encompasses knowledge and competencies related to:
According to the diagram of the 'Ecology of MIL', which area is a 'Notion of MIL'?
According to the diagram of the 'Ecology of MIL', which area is a 'Notion of MIL'?
What is the main goal of media literacy?
What is the main goal of media literacy?
Which aspect of media and information literacy promotes the right to communicate and express ideas?
Which aspect of media and information literacy promotes the right to communicate and express ideas?
What does the UNESCO Constitution emphasize regarding media and communication?
What does the UNESCO Constitution emphasize regarding media and communication?
What is a key aspect of the Universal Declaration of Human Rights (UDHR) concerning media and information?
What is a key aspect of the Universal Declaration of Human Rights (UDHR) concerning media and information?
According to the Grünwald Declaration of 1982, what is essential for citizens concerning media?
According to the Grünwald Declaration of 1982, what is essential for citizens concerning media?
The Alexandria Declaration of 2005 emphasizes that media and information literacy (MIL) empowers people to:
The Alexandria Declaration of 2005 emphasizes that media and information literacy (MIL) empowers people to:
Which of the following considerations is most important when evaluating a media source?
Which of the following considerations is most important when evaluating a media source?
A news article presents facts in a way that supports a particular political viewpoint without explicitly stating it. What technique might be employed?
A news article presents facts in a way that supports a particular political viewpoint without explicitly stating it. What technique might be employed?
What does it mean to 'deconstruct' a media message?
What does it mean to 'deconstruct' a media message?
If a journalist accepts a gift from a political campaign in exchange for favorable coverage, what ethical principle is being violated?
If a journalist accepts a gift from a political campaign in exchange for favorable coverage, what ethical principle is being violated?
A website publishes fabricated news stories that imitate legitimate news outlets, intending to deceive readers. What is this an example of?
A website publishes fabricated news stories that imitate legitimate news outlets, intending to deceive readers. What is this an example of?
How can algorithms reinforce existing biases in online media?
How can algorithms reinforce existing biases in online media?
What is the significance of net neutrality?
What is the significance of net neutrality?
What are the possible effects of cyberbullying?
What are the possible effects of cyberbullying?
Copyright law protects what type of works?
Copyright law protects what type of works?
In the context of intellectual property, what does 'fair use' refer to?
In the context of intellectual property, what does 'fair use' refer to?
Under the Children’s Online Privacy Protection Act (COPPA) in the United States, what must website operators do to protect children’s privacy?
Under the Children’s Online Privacy Protection Act (COPPA) in the United States, what must website operators do to protect children’s privacy?
A social media influencer fails to disclose that they were paid to promote a product, what ethical issue is raised?
A social media influencer fails to disclose that they were paid to promote a product, what ethical issue is raised?
What are the possible implications and ramification of deepfake technology?
What are the possible implications and ramification of deepfake technology?
When a media outlet prioritizes sensational stories over more important but less exciting news, that is known as?
When a media outlet prioritizes sensational stories over more important but less exciting news, that is known as?
What is the primary purpose of media regulation?
What is the primary purpose of media regulation?
Which approach involves citizens actively participating in the creation, analysis, and distribution of media content?
Which approach involves citizens actively participating in the creation, analysis, and distribution of media content?
What is the key element in maintaining an ethical and responsible approach to media and information?
What is the key element in maintaining an ethical and responsible approach to media and information?
Flashcards
Mass Communication
Mass Communication
Society-wide communication where technology is used to send messages to a large, mixed, and often unknown audience.
Media (Etymology)
Media (Etymology)
The plural form of the Latin word 'medium,' meaning 'middle ground' or 'intermediate'.
Mass Media
Mass Media
Tools used to transmit the messages of mass communication; can be static/moving, analog/electronic, visual/sound-based, or digital/new.
Errata
Errata
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IPO
IPO
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Associations
Associations
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Film Academy of the Philippines (FAP)
Film Academy of the Philippines (FAP)
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Functions of Media
Functions of Media
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Types of Media
Types of Media
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Primary sources
Primary sources
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Secondary sources
Secondary sources
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Tertiary sources
Tertiary sources
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Ethics
Ethics
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Free Exchange of Ideas
Free Exchange of Ideas
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Article 19 of UDHR
Article 19 of UDHR
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Grunwald Declaration 1982
Grunwald Declaration 1982
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Alexandria Declaration 2005
Alexandria Declaration 2005
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Study Notes
- Multimedia Laws, Principles & Ethics are covered in Week 3, January 21 & 24, 2023
- Module 1's Key Concepts and Terms as well as module 2's Media and Relevant Laws in the Philippines are being reviewed
Course Schedule
- Week 1 (Jan 7/9) is Module 0, on course orientation
- Week 2 (Jan 14/17) covers Module 1, Key terms and Concepts
- Week 3 (Jan 21/24) is Module 2, Media and Relevant Laws in the Philippines and Module 3, Laws on Media Ownership (Async)
- Week 4 (Jan 28/31) focuses on Module 4, Freedom of Expression and its Limitations with Quiz 1
- Week 5 (Feb 4/7) covers Module 5, Relevant Laws and Codes on Privacy and Case study 1, along with Quiz 2
- Week 6 (Feb 11/14) includes Module 6, Regulation of Broadcast Industry, Case study 2, and Quiz 3
- Week 7 (Feb 18/21) is for Midterms
- College week will take place Feb 24-Mar 1
- Week 8 (Mar 4/7) covers Module 7: Regulation of Film Industry, and Case study 3
- Week 9 (Mar 11/14) is Module 8: Regulation of Journalism, and Case study 4
- Week 10 (Mar 18/21) focuses on Module 9: Regulation of Advertising Industry, and Case study 5
- Week 11 (Mar 25/28) covers Module 10: Intellectual Property and New Media Issues/Challenges, Case study 6
- Week 12 - 13 (Apr 1/4 - Apr 8/11) covers finals with oral exams
Key Concepts
- "Media" is the plural form of the Latin word "medium"
- Medium means “middle ground or intermediate”
True or False?
- The Department of Tariffs and Industry is the government agency concerned with consumer and customer complaints for goods and services: Answer is False
- The Philippine Competition Commission or the PCC is the government agency that mandates that there should be direct competition for different businesses here in the Philippines: Answer is False
- The Movie and Television Review and Censorship Board (MTRCB) gives ratings for television shows such as G, PG, R-13, R-16, and R-18, and for films such as G, PG, and SPG: Answer is False
Key Terms
- Mass Communcation is a society-wide communication process
- An individual, group, or institution uses technology to send messages to a large, mixed audience.
- Most of the audience members are unknown to the sender
- Mass Media are technological tools used to transmit mass communication messages
- Mass media can be static/moving, analog/electronic, visual/sound-based/av, or digital/new media
- A statement is inserted to address an error, along with its correction, for published media articles and outputs; this statement is known as a "erratum"
- The agency that continues efforts for a media piracy-free Philippines is the Intellectual Property Office or IPO
- Instead of unions, guilds are organized in the Philippines for worker's welfare
- Film Academy of the Philippines (FAP) is concerned with the welfare of workers in the media and film industry
Functions Of Media
- To inform
- To educate
- To entertain
- To advertise
Media Types
- Motion picture and sound recording
- Broadcast and New Media
- Traditional and Non-traditional
Types of Sources
- Primary sources involve raw data/original sources of information before any analysis
- Characteristics: first-hand observations, contemporary accounts of events, viewpoints at the time
- Examples: Interviews, speeches, diaries, birth certificates, journal articles (science), newspaper articles written at the time
- Secondary sources analyze or interpret primary data and do not offer new evidence
- Characteristics: Interpretations of information, written after the event. They offer review or critique
- Examples: Biographies, journal articles, textbooks, commentaries, editorials, literary criticisms
- Tertiary sources compile data on a particular topic
- Characteristics: Collections/lists of primary and secondary sources, reference works, and finding tools
- Examples: Encyclopedias, bibliographies, abstracts, indexes, literature reviews, library catalogs, and databases
Ethics and Media Literacy
- Ethics affects decision making
Media and Information Literacy (MIL)
- MIL embodies essential knowledge and competencies
- The functions of media, libraries, archives, and other information providers within democratic societies
- The conditions that news media and information providers need to perform their functions
- Assessing the performances of these functions by evaluating content and services
Key outcomes/elements of MIL
- Information Literacy:
- Define and articulate information needs
- Locate and access information
- Assess & organize information
- Make ethical use of information
- Communicate information
- Use ICT skills for information processing
- Media literacy
- Understand the role & functions of media in democratic societies
- Understand the conditions under which media can fulfill roles
- Critically evaluate media content regarding media functions
- Engage with media for self-expression and democratic participation
- Review skills (including ICTs) needed to produce user-generated content
MIL Ecology Notions
- Advertising, Information, Media, Library, FOE/FOI, News, Digital, Television, Computer, Cinema, Internet and Game Literacies
Process of Media Literacy
- Access, Analysis, Knowledge and Awarness, Inquiry and Reflection, Evaluation and Action, and Creation
Key Factors to Promote Media Literacy
- Promotes the individual’s right to communicate and express, along with the ability to seek, receive and impart information and ideas.
- Encourages the evaluation of media/information sources, like construction, production, circulation, and consumption relative to the intended audience.
Relevant Declarations for Information Literacy
- UNESCO Constitution notes the importance of communication between people for mutual understanding and knowledge
- Article 19 of the Universal Declaration of Human Rights (UDHR) is a key milestone that is translated into over 500 languages
- The author has multicultural and legal backgrounds
- Proclaimed in General Assembly resolution 217 A, December 10, 1948.
- It protects fundamental human rights for all people and nations
- Grünwald Declaration of 1982 recognizes that political and educational systems should promote citizens critical understanding and participation in media
- Alexandria Declaration 2005 states Media and information literacy (MIL) is at the core of lifelong learning
- It empowers people to seek, evaluate, use, and create information effectively -MIL is a basic human right in a digital world that promotes social inclusion
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