Questions and Answers
The principles of __________ refer to the perceptual glue that holds a design together and maintains a sense of visual harmony.
Unity
The term __________ refers to the combination and arrangement of elements in a visual space.
Composition
________________ is the reoccurrence of a visual element in a design space.
Pattern
The manner in which content is designed, packaged, and delivered is referred to as form.
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Organic patterns mimic those found in nature.
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_____________ is the surface attribute of a visual object that evokes a sense of tactile interaction.
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There is no difference between seeing and perceiving.
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The law of ___________ states that objects are more likely to be perceived as 'belonging together' when they are positioned close to one another.
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The principle of _____________ encourages designers to position objects that belong together along a common edge or implied line.
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Why is the phrase 'less is more' an important reminder in the area of design?
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A ___________ is the most basic representation of form.
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All shapes resemble objects from the natural world.
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_________________ is a compositional tool used to produce visually appealing images using asymmetrical balance.
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What is an organic shape?
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In design, a viewer ought to be able to grasp the essence of the whole without being distracted by the individual elements.
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The field of ____________ is a theoretical branch of visual communication that deals with the nature of beauty and human perceptions of visual form and presentation.
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_______________ is the tangible essence of a work (stories, ideas, and information) that we exchange with others.
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_____________ is a two-dimensional element formed by the enclosure of dots and lines.
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Even the best messages can pass by unnoticed when there is a lack of appealing visual design.
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______________ is an area of study that investigates the transmission of ideas and information through visual forms and symbols.
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_____________ refers to the scale of an object relative to other elements within the same composition.
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A(n) ____________ is created by the real or apparent movement of subjects within the frame.
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A(n) _____________ is created through the placement of a real or implied stationary line element within the frame.
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The term __________ refers to the relationship between the width and height of a design space.
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All of the visual information in a design must be present in order for an individual to complete the picture in his head.
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In Gestalt psychology, an element that appears in the foreground of our perceptual field is called a __________.
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A ___________ image is one that's formed with dots comprised of various shades of gray.
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Study Notes
Key Design Principles
- Unity: Refers to the visual harmony in design, creating a cohesive look by connecting various elements.
- Composition: Involves the strategic arrangement and combination of visual elements within a space.
- Pattern: The recurrence of visual elements that creates a sense of rhythm and structure in design.
Fundamental Concepts
- Form: The design, packaging, and delivery method of content can be described as its form.
- Organic Patterns: These patterns imitate natural forms found in the environment.
- Texture: Represents the surface qualities of an object, imparting a tactile sense to visuals.
Perception and Proximity
- Seeing vs. Perceiving: There exists a distinction between mere vision and the interpretation of visual information.
- Proximity: This principle suggests that elements close to each other are perceived as a group, enhancing coherence.
Alignment and Simplicity
- Alignment: Encourages the positioning of related elements along common edges or lines for better visual structure.
- "Less is More": This design mantra emphasizes simplicity and the importance of fundamental design elements, focusing attention on essential aspects.
Shapes and Composition Tools
- Basic Form: A dot signifies the simplest representation of form in design.
- Organic Shape: A shape that resembles natural objects, contributing to a more relatable design.
- Rule of Thirds: A compositional strategy that uses asymmetrical balance to create visually compelling images.
Viewer Experience
- Viewer Comprehension: Effective design allows an audience to grasp the overall message without being distracted by individual components.
Aesthetics and Content
- Aesthetics: A branch of communication that studies beauty and visual perception in design.
- Content: Represents the ideas, stories, and information conveyed in a visual work.
Shapes and Visual Elements
- Shape: Defined as a two-dimensional figure created by enclosing dots and lines.
- Visual Communication: Entails the study of how ideas are transmitted through visuals and symbols.
Proportion and Motion
- Proportion: Describes the scale relationship of elements within a composition, impacting visual balance.
- Motion Vector: Refers to the dynamics created by real or perceived movement of subjects in a frame.
- Graphic Vector: Created by positioning real or implied lines to lead the viewer's eye within a visual.
Aspect Ratio and Completion of Visuals
- Aspect Ratio: The relationship of width to height in a design space, crucial for layout consistency.
- Visual Information: Not all details need to be present for the audience to grasp the overall imagery; suggestions are often enough.
Additional Concepts
- Figure: In Gestalt psychology, the term for elements that manifest prominently in the viewer's perception.
- Halftone Image: Composed of dots in varying shades of gray, creating gradient effects within images.
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Description
Test your knowledge with these flashcards on key concepts from Multimedia Chapter 4. Learn about important terms like unity, composition, and pattern, and understand their roles in visual design. Perfect for reinforcing your understanding of design principles.
