18 Questions
Who coined the term 'Multimedia' according to the text?
Bobb Goldsteinn
What was the 'LightWorks at L'Oursin' show?
A new type of multimedia performance
What is the primary difference between an illustrated book and a multimedia object according to the text?
An illustrated book only contains text and images while a multimedia object includes additional elements like video and sound
Which of the following is NOT typically considered a medium that multimedia artists may work in?
Painting
What is the primary role of a multimedia artist according to the text?
To use technological tools to create effective and aesthetically pleasing designs
What does the text say about the evolution of the concept of multimedia?
Multimedia primarily implies combinations of electronic media
What are the primary elements involved in the evolving concept of multimedia?
Text, still images, video, animation, sound, and interactivity
Who coined the term 'multimedia' in July 1966?
Bobb Goldsteinn
What was Richard Albarino's role in the spread of the term 'multimedia'?
He borrowed the terminology from Bobb Goldsteinn
How is an illustrated book technically considered a multimedia object?
Combination of texts and images
What type of media does multimedia primarily imply?
Electronic media
What did Bob Goldstein promote the opening of using the term 'multimedia'?
'LightWorks at L'Oursin' show
What is multimedia arts primarily focused on?
Integrating different forms of media to communicate ideas effectively
Which of the following is NOT typically considered a form of multimedia arts?
Oil paintings
What skills are encouraged in multimedia arts education?
Critical thinking and experimenting with different mediums
Who coined the term 'multimedia' and in what context?
Bobb Goldsteinn, to promote his 'LightWorks at L'Oursin' show
Which of the following is NOT typically considered a software or tool used in multimedia arts?
Oil paint and canvas
What is the primary purpose of multimedia arts, according to the passage?
To communicate ideas, messages, or stories effectively through integrated media
Study Notes
The Concept of Multimedia
- The term "multimedia" was coined by American showman, songwriter, and artist Bob Goldstein (Bobb Goldsteinn) in July 1966 to promote his "LightWorks at L'Oursin" show at Southampton, Long Island, New York.
- The term was first used by Richard Albarino of Variety on August 10, 1966, to describe Goldstein's show as "the latest multi-media music-cum-visuals to debut as discothèque fare".
Definition of Multimedia
- Multimedia involves combinations of text, still images, video, animation, sound, and interactivity.
- Technically, an illustrated book could be considered a multimedia object with a combination of texts and images, but multimedia primarily implies combinations of electronic media.
Multimedia Artists
- Multimedia artists are creative professionals who use technological tools to draft effective and aesthetically pleasing designs that are incorporated into electronic media.
- They may work in a variety of media industries, including television, film, motion pictures, video games, internet publishing, and more.
- They specialize in a specific medium, but some choose to handle multiple media depending on their particular skills.
Role of Multimedia Artists
- Multimedia artists use technology to create a wide variety of digital art forms.
- They produce visual images, text, animation, sounds, and videos/films, including digital content such as brand logos, brochures, infographics, website design, podcasts, videos, audio-visual presentations, animations, and films.
Multimedia Arts
- Multimedia arts is a creative and technical field that focuses on integrating different forms of media to communicate ideas, messages, or stories effectively.
- It involves hands-on training using industry-standard software and tools like Adobe Creative Suite, graphic tablets, cameras, and specialized computer programs.
- Multimedia arts encourages students to think critically, experiment with different mediums, and develop a deep understanding of how to craft compelling multimedia content.
Test your knowledge of multimedia arts, a creative and technical field that involves producing visual images, text, animation, sounds, and videos/films using technology. Explore topics such as brand logos, website design, podcasts, videos, animations, and more.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
