10 Questions
According to Maslow's Hierarchy of Needs, what is the first level of human needs?
Physiological Needs
Which motivational theory highlights the importance of satisfying lower-level needs before higher-level needs arise?
Maslow's Hierarchy of Needs
What is one of the main driving forces behind an individual's motivation?
A state of tension caused by unfulfilled needs
How does an individual strive to reduce the tension caused by unfulfilled needs?
By taking appropriate action that is expected to satisfy their needs
What is the highest level in Maslow's Hierarchy of Needs?
Self-actualization
What happens when a lower-order need in Maslow's Hierarchy of Needs becomes active again due to renewed deprivation?
It may temporarily become more active again
Which motivational theory emphasizes the role of learning and cognition in shaping an individual's motivation?
Vroom's Expectancy Theory
According to Maslow's Hierarchy of Needs, which of the following is not included in the hierarchy?
Intellectual needs
What is the main difference between lower-level and higher-level needs in Maslow's Hierarchy of Needs?
Lower-level needs are more basic, while higher-level needs are more complex
Which level of Maslow's Hierarchy of Needs emphasizes the importance of having a sense of belonging and social connections?
Love and belonging
Test your knowledge on David McClelland's motivation theory and its impact on consumer behavior. Explore how consumers with a need for affiliation are influenced by brands that allow them to express their individuality and belong to a group.
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