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Motivation Theory and Consumer Behavior Quiz

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Motivation Theory and Consumer Behavior Quiz

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Questions and Answers

According to Maslow's Hierarchy of Needs, what is the first level of human needs?

Physiological Needs (correct)

Love and belonging

Self-actualization

Safety and security

Which motivational theory highlights the importance of satisfying lower-level needs before higher-level needs arise?

Vroom's Expectancy Theory

McClelland's Need Theory

Maslow's Hierarchy of Needs (correct)

Herzberg's Two-Factor Theory

What is one of the main driving forces behind an individual's motivation?

A state of indecision

A state of tension caused by unfulfilled needs (correct)

A state of contentment

A state of satisfaction

How does an individual strive to reduce the tension caused by unfulfilled needs?

By taking appropriate action that is expected to satisfy their needs Signup and view all the answers

What is the highest level in Maslow's Hierarchy of Needs?

Self-actualization Signup and view all the answers

What happens when a lower-order need in Maslow's Hierarchy of Needs becomes active again due to renewed deprivation?

It may temporarily become more active again Signup and view all the answers

Which motivational theory emphasizes the role of learning and cognition in shaping an individual's motivation?

Vroom's Expectancy Theory Signup and view all the answers

According to Maslow's Hierarchy of Needs, which of the following is not included in the hierarchy?

Intellectual needs Signup and view all the answers

What is the main difference between lower-level and higher-level needs in Maslow's Hierarchy of Needs?

Lower-level needs are more basic, while higher-level needs are more complex Signup and view all the answers

Which level of Maslow's Hierarchy of Needs emphasizes the importance of having a sense of belonging and social connections?

Love and belonging Signup and view all the answers