Podcast
Questions and Answers
Which level of abstraction best categorizes dessert types?
Which level of abstraction best categorizes dessert types?
What are the dimensions used to judge the merits of competing options called?
What are the dimensions used to judge the merits of competing options called?
Attributes used to differentiate among choices are known as ________ attributes.
Attributes used to differentiate among choices are known as ________ attributes.
Directories and portals, Web site evaluators, and forums are all categorized as which type of service?
Directories and portals, Web site evaluators, and forums are all categorized as which type of service?
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The theory suggesting that a company can thrive by selling a variety of items to niche markets is known as ________.
The theory suggesting that a company can thrive by selling a variety of items to niche markets is known as ________.
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Intelligent agents are categorized as what type of cybermediaries?
Intelligent agents are categorized as what type of cybermediaries?
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What do we call the reward system that recognizes individuals for their good recommendations on review websites?
What do we call the reward system that recognizes individuals for their good recommendations on review websites?
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The preference for products from one's own culture is known as ________.
The preference for products from one's own culture is known as ________.
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What term describes the phenomenon where consumers adopt multiple identities based on different social situations?
What term describes the phenomenon where consumers adopt multiple identities based on different social situations?
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Mary Bennett's wish to be buried in her favorite dress illustrates which concept related to consumer identity?
Mary Bennett's wish to be buried in her favorite dress illustrates which concept related to consumer identity?
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Which level of the extended self relates most directly to a person's home environment?
Which level of the extended self relates most directly to a person's home environment?
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In the context of consumer identity, what level of the extended self is Fred Johnson's strong connection to the Dallas Cowboys associated with?
In the context of consumer identity, what level of the extended self is Fred Johnson's strong connection to the Dallas Cowboys associated with?
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Which term refers to possessing both masculine and feminine traits?
Which term refers to possessing both masculine and feminine traits?
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What does the term 'body image' most accurately refer to in consumer behavior?
What does the term 'body image' most accurately refer to in consumer behavior?
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What is the primary purpose of wearing high heels as described in the context?
What is the primary purpose of wearing high heels as described in the context?
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If products are infused with attributes associated with either gender, they are termed as what?
If products are infused with attributes associated with either gender, they are termed as what?
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What role does Sally play when she rejects a product after reviewing it in the store?
What role does Sally play when she rejects a product after reviewing it in the store?
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Which term describes marketing that relies on consumers consenting to receive communications?
Which term describes marketing that relies on consumers consenting to receive communications?
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Which characteristics are most important regarding the source of a message?
Which characteristics are most important regarding the source of a message?
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What does the sleeper effect imply about the perception of source credibility over time?
What does the sleeper effect imply about the perception of source credibility over time?
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Who are the best to target for products related to the product category?
Who are the best to target for products related to the product category?
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Which term reflects the perceived social value of a message source?
Which term reflects the perceived social value of a message source?
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What term describes the common belief in singular opinion leaders for all purchases?
What term describes the common belief in singular opinion leaders for all purchases?
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What psychological phenomenon suggests that attractive people are viewed more positively?
What psychological phenomenon suggests that attractive people are viewed more positively?
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What term refers to the features representing a communicator's trustworthiness and expertise?
What term refers to the features representing a communicator's trustworthiness and expertise?
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In advertising, what term applies to the exposure of a customer to a message?
In advertising, what term applies to the exposure of a customer to a message?
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What defines individuals who can influence others' attitudes or behaviors?
What defines individuals who can influence others' attitudes or behaviors?
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What occurs when negative characteristics of a source are overlooked, influencing attitude change?
What occurs when negative characteristics of a source are overlooked, influencing attitude change?
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What role does Meagan's wedding planner play in her decision-making process?
What role does Meagan's wedding planner play in her decision-making process?
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What characteristic is illustrated by Anna and David having the same background and social class?
What characteristic is illustrated by Anna and David having the same background and social class?
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What type of conflict arises when a person must choose between two desirable alternatives?
What type of conflict arises when a person must choose between two desirable alternatives?
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Which group tends to focus heavily on a product category and seeks out information?
Which group tends to focus heavily on a product category and seeks out information?
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What term describes strategies aimed at encouraging website visitors to share information with others?
What term describes strategies aimed at encouraging website visitors to share information with others?
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Which theory explains the tension created when beliefs or behaviors are in conflict?
Which theory explains the tension created when beliefs or behaviors are in conflict?
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What creates urgency in a consumer to reduce a need, whether it is utilitarian or hedonic?
What creates urgency in a consumer to reduce a need, whether it is utilitarian or hedonic?
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Which theory of personality differentiates individuals based on traits like introversion or extroversion?
Which theory of personality differentiates individuals based on traits like introversion or extroversion?
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What situation illustrates an approach-avoidance conflict?
What situation illustrates an approach-avoidance conflict?
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What is a key takeaway from Maslow's hierarchy of needs for marketers?
What is a key takeaway from Maslow's hierarchy of needs for marketers?
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Who is credited with identifying a set of psychogenic needs?
Who is credited with identifying a set of psychogenic needs?
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The type of needs addressed when fantasizing about becoming a jet fighter pilot is considered to be:
The type of needs addressed when fantasizing about becoming a jet fighter pilot is considered to be:
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Which option is part of the elements of the triad?
Which option is part of the elements of the triad?
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Which theory examines how individuals maintain consistency among different attitudes?
Which theory examines how individuals maintain consistency among different attitudes?
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What degree of commitment does Roger's intense reaction to Coca-Cola's formula change exemplify?
What degree of commitment does Roger's intense reaction to Coca-Cola's formula change exemplify?
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What do all multiattribute attitude models encompass in addition to attributes and beliefs?
What do all multiattribute attitude models encompass in addition to attributes and beliefs?
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What is the name of the extended Fishbein model proposed by researchers?
What is the name of the extended Fishbein model proposed by researchers?
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Which theory specifically measures attitudes towards the act of buying?
Which theory specifically measures attitudes towards the act of buying?
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Which is NOT considered an obstacle to predicting behavior using the Fishbein model?
Which is NOT considered an obstacle to predicting behavior using the Fishbein model?
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Which element is part of the multiattribute attitude model?
Which element is part of the multiattribute attitude model?
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Study Notes
Motivation and Affect
- When a need is aroused that the consumer wishes to satisfy, the process is activated. This is motivation.
- Wants are a combination of personal and cultural factors.
- Not all biological explanations of motivation are present in expectancy theory. They are part of drive theory and homeostasis.
- The desired end state in the motivation process is the consumer's goal.
- When a woman buys expensive jewelry, hedonic needs are most likely being expressed.
- Motivation that is driven by the need for pleasure is called hedonic effect.
- A conflict between desiring and avoiding a goal describes an approach-avoidance conflict.
- The lowest order (most basic) of needs in Maslow's hierarchy is physiological needs.
- The U.S. Army's advertising slogan "Be all you can be" addresses self-actualization needs from Maslow's hierarchy.
Need Theory
- Instinct theory suggests customers desire homeostasis (balance)
- Drive theory is related to homeostasis (or balance).
- Expectancy theory is NOT a biological explanation of motivation.
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Description
Explore the key concepts of motivation and affect as they relate to consumer behavior. This quiz covers theories such as Maslow's hierarchy and drive theory, as well as the influences of personal and cultural factors on consumer needs and wants. Test your understanding of how motivation impacts purchasing decisions and goal setting.
