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Questions and Answers

Which of the following is NOT an example of a “moment of truth”?

a. A customer browsing a company’s website

b. A guest calls for room reservation

c. A company hiring new service technicians (correct)

d. A customer walking into a property

What is TGM?

a. A structured approach to achieve long-term success through customer satisfaction (correct)

b. A marketing technique for defining the target audience

c. A business strategy aimed at cutting costs

d. A management strategy focused solely on maximizing profits.

TGM focuses on error detection rather than error prevention.

a. True

b. False (correct)

Which of the following does NOT belong to the sectors of the tourism industry? ”hospitality”

c. Online travel agency Signup and view all the answers

Mega hotels provide limited service at a reasonable cost.

b. False. Signup and view all the answers

What is a target market?

d. The specific group of consumers that a company aims to serve Signup and view all the answers

Which of the following is NOT the guest mix in suite hotels?

b. Budget travelers Signup and view all the answers

Which of the following could be considered a characteristic of extended-stay hotels?

a. Limited housekeeping services Signup and view all the answers

What type of hotel is best suited for vacationers seeking recreational activities?

a. Resort hotels Signup and view all the answers

Economy hotels, midscale hotels, and luxury hotels are all examples of hotel being classified by…

d. Level of service Signup and view all the answers

2.