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Questions and Answers

Which of the following is NOT an example of a “moment of truth”?

  • a. A customer browsing a company’s website
  • b. A guest calls for room reservation
  • c. A company hiring new service technicians (correct)
  • d. A customer walking into a property

    • What is TGM?

  • a. A structured approach to achieve long-term success through customer satisfaction (correct)
  • b. A marketing technique for defining the target audience
  • c. A business strategy aimed at cutting costs
  • d. A management strategy focused solely on maximizing profits.

    • TGM focuses on error detection rather than error prevention.

  • a. True
  • b. False (correct)

    • Which of the following does NOT belong to the sectors of the tourism industry? ”hospitality”

    <p>c. Online travel agency</p> Signup and view all the answers

    Mega hotels provide limited service at a reasonable cost.

    <p>b. False.</p> Signup and view all the answers

    What is a target market?

    <p>d. The specific group of consumers that a company aims to serve</p> Signup and view all the answers

    Which of the following is NOT the guest mix in suite hotels?

    <p>b. Budget travelers</p> Signup and view all the answers

    Which of the following could be considered a characteristic of extended-stay hotels?

    <p>a. Limited housekeeping services</p> Signup and view all the answers

    What type of hotel is best suited for vacationers seeking recreational activities?

    <p>a. Resort hotels</p> Signup and view all the answers

    Economy hotels, midscale hotels, and luxury hotels are all examples of hotel being classified by…

    <p>d. Level of service</p> Signup and view all the answers

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