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Questions and Answers

Which of the following is NOT an example of a “moment of truth”?

  • a. A customer browsing a company’s website
  • b. A guest calls for room reservation
  • c. A company hiring new service technicians (correct)
  • d. A customer walking into a property

What is TGM?

  • a. A structured approach to achieve long-term success through customer satisfaction (correct)
  • b. A marketing technique for defining the target audience
  • c. A business strategy aimed at cutting costs
  • d. A management strategy focused solely on maximizing profits.

TGM focuses on error detection rather than error prevention.

  • a. True
  • b. False (correct)

Which of the following does NOT belong to the sectors of the tourism industry? ”hospitality”

<p>c. Online travel agency (C)</p> Signup and view all the answers

Mega hotels provide limited service at a reasonable cost.

<p>b. False. (B)</p> Signup and view all the answers

What is a target market?

<p>d. The specific group of consumers that a company aims to serve (D)</p> Signup and view all the answers

Which of the following is NOT the guest mix in suite hotels?

<p>b. Budget travelers (B)</p> Signup and view all the answers

Which of the following could be considered a characteristic of extended-stay hotels?

<p>a. Limited housekeeping services (A)</p> Signup and view all the answers

What type of hotel is best suited for vacationers seeking recreational activities?

<p>a. Resort hotels (A)</p> Signup and view all the answers

Economy hotels, midscale hotels, and luxury hotels are all examples of hotel being classified by…

<p>d. Level of service (D)</p> Signup and view all the answers

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