Modern Marketing Principles

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Questions and Answers

Customers use a product or a service because they have a , or because a product or a service has a .

need, benefit

The first stage in creating a product today is to ______ exactly what the market wants.

investigate

Before the advent of marketing, most companies were ______-focused and pushed their products into or onto the market, regardless of market desire.

product

[Blank] research is also called primary information because it is based on the use of information which is gathered directly through questionnaires, interviews and surveys.

Field Signup and view all the answers

Methods of ______ research include general publications, statistics and financial reports.

desk Signup and view all the answers

Modern marketing has been the result of a need by manufacturers to pay closer attention to their ______.

markets Signup and view all the answers

Match the following market research types with their characteristics:

Field Research = Gathers information directly through questionnaires, interviews, and surveys Desk Research = Uses previously collected information from publications, statistics, and financial reports Primary Information = Based on previously collected data Secondary Information = Gathered directly through questionnaires, interviews, and surveys Signup and view all the answers

Match the following marketing orientations with their focuses:

Product-focused = Emphasizes the product's features and production Market-focused = Emphasizes understanding customer needs and desires Customer-focused = Prioritizes customer needs and satisfaction Production-focused = Prioritizes the production process Signup and view all the answers

Match the following market research goals with their purposes:

To determine customer needs = Investigate exactly what the market wants To create a product = Build the product or service based on market desires To advertise a product = Promote the product to potential customers To analyze market trends = Identify patterns and shifts in the market Signup and view all the answers

Match the following market research methods with their tools:

Surveys = Conducting interviews and questionnaires Publications = Analyzing general publications and reports Statistics = Reviewing financial reports and data Phone calls = Conducting interviews and gathering information Signup and view all the answers

Match the following marketing concepts with their definitions:

Market desire = What customers are willing to purchase Product benefit = The advantage or value provided by a product or service Customer need = The reason customers use a product or service Market research = Gathering information about customer purchasing habits Signup and view all the answers

Match the following marketing shifts with their descriptions:

From product-focused to market-focused = From pushing products to understanding customer needs From customer-focused to product-focused = From emphasizing customer needs to prioritizing production From marketing to sales = From promoting products to making sales From production to marketing = From manufacturing to promoting products Signup and view all the answers

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