Miscomprehension in Advertising and Ad Wear Effects
126 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the primary issue highlighted by the example of a Black woman revealing a white woman in advertising?

  • Social media influence
  • Miscomprehension in Advertising (correct)
  • Cultural sensitivity
  • Brand loyalty

What was a key consequence of Dove's controversial ad regarding diversity?

  • Discussions on racial stereotypes (correct)
  • Increased sales
  • Wider audience reach
  • Positive brand perception

Which factor can help prevent misinterpretation in advertising?

  • Standardized messaging
  • Celebrity endorsements
  • Narrow focus groups
  • Diverse creative teams (correct)

What does the term 'Wear In' in advertising refer to?

<p>The process of an advertisement becoming familiar (A)</p> Signup and view all the answers

Why might advertisers have cultural blind spots?

<p>Lack of diverse perspectives in their teams (C)</p> Signup and view all the answers

In the context of advertising, what role does emotional appeal play?

<p>Accelerates audience connection (D)</p> Signup and view all the answers

What was a major miscommunication presented by Gerber's baby food packaging in Africa?

<p>Images of content were misinterpreted (B)</p> Signup and view all the answers

What is a possible negative impact of social media on advertising?

<p>Amplification of public backlash (C)</p> Signup and view all the answers

What is the term used to describe the phenomenon where individuals believe that others are more influenced by media messages than they are themselves?

<p>Third Person Effect (A)</p> Signup and view all the answers

Which of the following is NOT a strategy to avoid advertisement wear out?

<p>Overexposure Promotions (C)</p> Signup and view all the answers

How does the Mean World Syndrome primarily influence viewers?

<p>By leading to increased fear and anxiety (B)</p> Signup and view all the answers

What effect does relational aggression, as depicted in reality TV, have on viewers?

<p>Normalizes toxic behavior (A)</p> Signup and view all the answers

What consequence does excessive advertising potentially lead to?

<p>Audience boredom or annoyance (D)</p> Signup and view all the answers

Which psychological concept explains why viewers may feel others are more affected by negative content?

<p>Third Person Effect (C)</p> Signup and view all the answers

What is a key characteristic of media convergence?

<p>Integration of various media forms (C)</p> Signup and view all the answers

Which of the following is an implication of the Third Person Effect?

<p>Support for regulation to protect others (A)</p> Signup and view all the answers

What does the Mere Exposure Effect imply about familiarity and preference?

<p>Familiarity increases preference (C)</p> Signup and view all the answers

What ethical concern arises due to advancements in media convergence related to paparazzi?

<p>Enhanced privacy invasion for celebrities (A)</p> Signup and view all the answers

Which audience is particularly susceptible to Mean World Syndrome due to higher media consumption?

<p>Elderly Audiences (D)</p> Signup and view all the answers

What psychological impact can relational aggression on reality TV shows have on younger viewers?

<p>Promotes imitation of toxic behaviors (D)</p> Signup and view all the answers

What does the term 'Citizen Paparazzi' refer to?

<p>Ordinary individuals sharing celebrity sightings (A)</p> Signup and view all the answers

What effect can excessive exposure to violent media have according to Cultivation Theory?

<p>Altered perception of reality (C)</p> Signup and view all the answers

What is a significant impact of technological advancements on celebrity privacy?

<p>Erosion of privacy. (A)</p> Signup and view all the answers

Which of the following describes the role of celebrities in raising awareness?

<p>Amplifying social issues. (C)</p> Signup and view all the answers

What is a key characteristic of responsible travel journalism?

<p>Inclusive perspectives from local communities. (C)</p> Signup and view all the answers

What does the bandwagon strategy in advertising primarily rely on?

<p>Encouraging social acceptance. (C)</p> Signup and view all the answers

The Angelina Effect most significantly influences which area?

<p>Public health inquiries and awareness. (D)</p> Signup and view all the answers

What does Poor Chic in fashion signify?

<p>Adopting styles that mimic lower socioeconomic status. (C)</p> Signup and view all the answers

What ethical consideration is raised when paparazzi take images of celebrities without consent?

<p>Respect for personal privacy. (C)</p> Signup and view all the answers

What term describes one-sided relationships where emotional energy is extended towards celebrities who are unaware of the fans' existence?

<p>Parasocial Relationships (D)</p> Signup and view all the answers

Which of the following is NOT a strategy recommended for mitigating the negative effects of social media?

<p>Increase Screen Time (C)</p> Signup and view all the answers

How can celebrity endorsements influence public policy?

<p>By mobilizing fans to advocate for change. (D)</p> Signup and view all the answers

What is a common feature of high-resolution cameras mentioned in relation to paparazzi?

<p>They rival the capabilities of professional equipment. (C)</p> Signup and view all the answers

What critique does Robin Givhan make about the fashion industry regarding racial issues?

<p>It often remains silent, perpetuating systemic problems. (A)</p> Signup and view all the answers

Which theory suggests audiences actively engage with media messages based on their personal contexts?

<p>Active Audience Theory (C)</p> Signup and view all the answers

What is a downside of instant uploads for celebrities?

<p>Immediacy contributing to privacy erosion. (B)</p> Signup and view all the answers

What's one way travel journalism contributes to society?

<p>Encouraging responsible travel practices. (C)</p> Signup and view all the answers

What is a primary characteristic of poor travel writing?

<p>Reliance on overused clichés (C)</p> Signup and view all the answers

What psychological aspect helps explain the effectiveness of the bandwagon strategy?

<p>Fear of social rejection. (B)</p> Signup and view all the answers

What approach did Anthony Bourdain use in his travel journalism?

<p>Culinary Exploration (D)</p> Signup and view all the answers

What cultural aspect does responsible travel journalism respect?

<p>Local customs and traditions. (C)</p> Signup and view all the answers

How does Social Identity Theory relate to fans and their favorite celebrities?

<p>Fans derive part of their self-concept from their perceived membership in fan groups. (B)</p> Signup and view all the answers

Which of these actions can help reduce anxiety caused by social media use?

<p>Turning off notifications (C)</p> Signup and view all the answers

What does 'cultural appropriation' refer to in the context of Robin Givhan's critique?

<p>Borrowing elements from other cultures without respect or acknowledgment (C)</p> Signup and view all the answers

What is a key feature of Active Audience Theory?

<p>Audiences negotiate the meaning of content based on personal contexts. (A)</p> Signup and view all the answers

What tactic can best characterize Anthony Bourdain's style of storytelling?

<p>Immersive storytelling with an emphasis on local perspectives (D)</p> Signup and view all the answers

Which of the following describes a consequence of reader disengagement in poor travel writing?

<p>A failure to capture the destination's true essence (C)</p> Signup and view all the answers

What unique title is given to fans of Justin Bieber?

<p>Beliebers (C)</p> Signup and view all the answers

Which of these statements about the fashion industry's response to racial issues is accurate?

<p>The industry is often criticized for its silence and complicity. (A)</p> Signup and view all the answers

What describes the Third Person Effect in Advertising?

<p>Assuming others are more influenced by media than oneself. (D)</p> Signup and view all the answers

Which of the following best illustrates cultural appropriation in fashion?

<p>Using traditional patterns without acknowledgment or respect. (D)</p> Signup and view all the answers

How does pop culture influence democracy?

<p>By highlighting significant issues through campaigns and outreach. (A)</p> Signup and view all the answers

What is one impact of product placements in advertising?

<p>They assist brands in reaching wider audiences by integrating into entertainment. (C)</p> Signup and view all the answers

What does ethical engagement in cultural representation involve?

<p>Profit-sharing with source communities and honoring their heritage. (B)</p> Signup and view all the answers

What role does travel journalism play in understanding globalization?

<p>Highlighting economic impacts and cultural exchanges in local communities. (B)</p> Signup and view all the answers

Which of the following exemplifies viral advertising?

<p>Memorable ads widely shared on social media platforms. (B)</p> Signup and view all the answers

What is a common misconception about advertisements and their influence?

<p>They equally influence everyone. (A)</p> Signup and view all the answers

How do Super Bowl commercials contribute to pop culture discussions?

<p>By becoming significant talking points in social settings. (B)</p> Signup and view all the answers

What does the 'Old Spice Guy' campaign illustrate about advertising?

<p>The ability of absurdity and humor to drive consumer engagement. (C)</p> Signup and view all the answers

What does the concept of Social Distance highlight?

<p>The disparity between people's stated beliefs and actual behaviors. (D)</p> Signup and view all the answers

What was the notable finding from LaPiere's study?

<p>Most hotels willingly accepted Chinese guests in person. (A)</p> Signup and view all the answers

How does online anonymity typically affect incivility?

<p>It increases the likelihood of abusive behavior. (D)</p> Signup and view all the answers

What is one impact of social media algorithms on public opinion?

<p>They create echo chambers that reinforce existing beliefs. (D)</p> Signup and view all the answers

What ethical concern arises from checkbook journalism?

<p>It blurs the lines between news and entertainment. (C)</p> Signup and view all the answers

What is a primary advantage of using visual language in advertising?

<p>It can evoke emotional responses more effectively than words. (A)</p> Signup and view all the answers

What phenomenon occurs when social media users are repeatedly exposed to similar viewpoints?

<p>Echo chambers. (A)</p> Signup and view all the answers

Which psychological insight explains why individuals may lose self-awareness in groups?

<p>Deindividuation. (A)</p> Signup and view all the answers

How can individuals mitigate the incivility observed in online interactions?

<p>By practicing mindfulness and empathy. (A)</p> Signup and view all the answers

What role does dual coding theory play in advertising?

<p>It indicates that combining visuals and words enhances memory. (D)</p> Signup and view all the answers

What is a key characteristic of algorithms polarizing society?

<p>They restrict users to limited perspectives. (A)</p> Signup and view all the answers

In what way does the lack of personal connection contribute to road rage?

<p>It decreases the feeling of responsibility. (A)</p> Signup and view all the answers

What emotional impact does visual language aim to create in advertisements?

<p>Immediate emotional resonance. (D)</p> Signup and view all the answers

What is one of the historical contexts in which LaPiere's study was conducted?

<p>In an era marked by anti-Chinese sentiment. (A)</p> Signup and view all the answers

What is a significant criticism of workwear aesthetics?

<p>Trivializes poverty and struggles of lower-income individuals. (B)</p> Signup and view all the answers

According to Marshall McLuhan's theory, how do media affect society?

<p>The characteristics of the medium influence society more than the message itself. (C)</p> Signup and view all the answers

What is one way social media apps utilize positive intermittent reinforcement?

<p>Variable rewards that arrive unpredictably. (A)</p> Signup and view all the answers

What is slacktivism in the fashion industry characterized by?

<p>Low-effort, superficial contributions with minimal impact. (B)</p> Signup and view all the answers

How can dress codes in schools reflect cultural insensitivity?

<p>By banning cultural hairstyles that have significance. (C)</p> Signup and view all the answers

What factor contributes to incivility in political debates?

<p>Engagement in personal insults and negative ads. (C)</p> Signup and view all the answers

What effect do social media platform designs have on user behavior?

<p>Promotion of oversharing and instant communication. (D)</p> Signup and view all the answers

What are potential mental health concerns associated with positive intermittent reinforcement in social media?

<p>Heightened anxiety and disrupted sleep patterns. (C)</p> Signup and view all the answers

How have consumer expectations of brands changed regarding social justice issues?

<p>Consumers demand greater transparency and action from brands. (C)</p> Signup and view all the answers

What is a consequence of ambiguous language in school dress codes?

<p>It can result in unfair enforcement of policies. (B)</p> Signup and view all the answers

What does the concept of 'Global Village' predict about future connectivity?

<p>A world connected through technology, enhancing unity. (B)</p> Signup and view all the answers

What behavior might a compulsive phone checker exhibit as a result of social media usage?

<p>Frequent engagement with digital content. (B)</p> Signup and view all the answers

What does the fashion industry use to challenge traditional luxury symbols?

<p>Releasing high-priced items imitating low-cost clothing. (B)</p> Signup and view all the answers

What does the attack ad strategy in politics primarily focus on?

<p>Discrediting opponents rather than proposing solutions. (B)</p> Signup and view all the answers

What is a primary goal of diversity initiatives in the fashion industry?

<p>Reflecting the diversity of consumers (B)</p> Signup and view all the answers

What is a challenge faced by the fashion industry in promoting meaningful diversity?

<p>Ensuring authenticity rather than tokenism (B)</p> Signup and view all the answers

How do algorithms on social media tend to affect user behavior?

<p>They encourage addictive usage and influence behavior. (C)</p> Signup and view all the answers

What is one effect of incivility on society?

<p>Erosion of trust in institutions (A)</p> Signup and view all the answers

What solution involves journalists focusing more on policies than personal attacks?

<p>Issue-Focused Reporting (A)</p> Signup and view all the answers

Which of the following was historically an entry point for women into journalism?

<p>Fashion reporting (C)</p> Signup and view all the answers

What characterizes the 'Attention Economy' in the context of social media?

<p>Competition for users' attention to increase ad revenue (A)</p> Signup and view all the answers

What does the term 'Normalization of Rudeness' refer to in the effects of incivility?

<p>Rudeness becoming a standard in interactions (D)</p> Signup and view all the answers

Which concept suggests that the medium through which information is transmitted shapes society?

<p>McLuhan's Medium Theory (B)</p> Signup and view all the answers

What is a key characteristic of platforms' moderation tools in addressing incivility?

<p>Implementing filters to reduce harmful speech (D)</p> Signup and view all the answers

What issue did the fashion industry face with diversity efforts, as mentioned in the content?

<p>Lack of model representation (B)</p> Signup and view all the answers

Which of the following is an entertaining detail about social media algorithms?

<p>They can create endless scrolling experiences, like watching videos for hours. (D)</p> Signup and view all the answers

What is media literacy aimed at teaching individuals?

<p>Critical evaluation of information sources (B)</p> Signup and view all the answers

What is the primary purpose of user engagement on social media platforms?

<p>To increase advertising revenue through ad impressions (B)</p> Signup and view all the answers

Which design strategy is commonly used to keep users engaged on social media?

<p>Infinite scroll functionality (C)</p> Signup and view all the answers

What is one of the significant effects of misinformation on social media?

<p>Erosion of informed public opinions (C)</p> Signup and view all the answers

According to Dan Crenshaw's Civility Rules, what should be prioritized in discussions?

<p>Forgiving others for mistakes (D)</p> Signup and view all the answers

In travel journalism ethics, why is it important to disclose sponsorships?

<p>To inform readers about financial arrangements (C)</p> Signup and view all the answers

Which of the following best describes 'visual literacy' in advertising?

<p>Recognizing meanings conveyed through images and symbols (B)</p> Signup and view all the answers

What impact does reality TV have on societal behavior?

<p>Normalizes incivility and conflict (D)</p> Signup and view all the answers

What is ‘algorithmic amplification’ in the context of social media?

<p>Prioritizing engagement-generating content (D)</p> Signup and view all the answers

Which behavior is commonly observed in 'always-on' culture?

<p>Expectation of constant availability (D)</p> Signup and view all the answers

How can engagement in social media potentially affect election processes?

<p>By facilitating the spread of misinformation (B)</p> Signup and view all the answers

What is one major consequence of desensitization caused by exposure to incivility in media?

<p>Reduced sensitivity to conflict and rude behavior (D)</p> Signup and view all the answers

What is the intention behind the 'auto-play' videos feature on social media?

<p>To keep users engaged without requiring further action (C)</p> Signup and view all the answers

What is the impact of emotional associations in advertising?

<p>They influence purchasing decisions subconsciously. (D)</p> Signup and view all the answers

What is the primary impact of social media algorithms on users' beliefs?

<p>They reduce exposure to opposing views. (C)</p> Signup and view all the answers

How does incivility in discourse affect democratic norms?

<p>It undermines respectful discourse necessary for democracy. (A)</p> Signup and view all the answers

What does the 'Coups and Earthquakes' phenomenon refer to in journalism?

<p>Reporting mainly during crises. (A)</p> Signup and view all the answers

What role does cultural sensitivity play in travel journalism?

<p>Helps avoid misunderstandings about local customs. (A)</p> Signup and view all the answers

What is the main consequence of reduced accountability in online interactions?

<p>Higher instances of online harassment. (C)</p> Signup and view all the answers

What does persuasion knowledge lead consumers to do?

<p>Be more skeptical of persuasive messages. (A)</p> Signup and view all the answers

What is considered the third level of Maslow's Hierarchy of Needs?

<p>Belongingness and love needs. (A)</p> Signup and view all the answers

What impact does balanced coverage in journalism have?

<p>Enhances understanding of cultural diversity. (A)</p> Signup and view all the answers

What is one strategy advertisers may use to lower consumer resistance?

<p>Emotional appeals through storytelling. (C)</p> Signup and view all the answers

How do fan communities contribute to identity formation?

<p>They provide support and understanding through shared interests. (B)</p> Signup and view all the answers

Why is transparency important in advertising?

<p>It fosters trust and ethical standards. (D)</p> Signup and view all the answers

What is an effect of anonymity on social media users?

<p>Fosters deindividuation and disinhibited behavior. (C)</p> Signup and view all the answers

How does being a cultural intermediary affect a travel journalist's role?

<p>They mediate and interpret cultures for the audience. (C)</p> Signup and view all the answers

Flashcards

Miscomprehension in Advertising

When an audience interprets an advertisement differently than intended, often due to unclear wording or cultural misunderstandings.

Public Backlash

Strong negative reactions by the public to an advertisement, often amplified by social media.

Brand Reputation Damage

Loss of trust and credibility for a brand, which can impact sales and long-term success.

Wear In (Advertising)

The process where an advertisement becomes familiar and persuasive to the audience.

Signup and view all the flashcards

Factors Influencing Wear In

Familiar elements (popular songs, celebrities) and emotional appeal are effective in speeding the process of the ad becoming persuasive to the audience.

Signup and view all the flashcards

Cultural Blind Spots

A lack of awareness about diverse cultural perspectives within a team creating ads.

Signup and view all the flashcards

Diverse Creative Teams

A group of people from different backgrounds creating ads, which assists in identifying possible misunderstandings.

Signup and view all the flashcards

Audience Testing

Pre-testing advertisements with diverse groups to gauge their reactions and make improvements to ensure success.

Signup and view all the flashcards

Mere Exposure Effect

A psychological phenomenon where familiarity leads to preference.

Signup and view all the flashcards

Third Person Effect

The belief that media influences others more than ourselves.

Signup and view all the flashcards

Mean World Syndrome

A feeling of the world being more dangerous than it actually is, fueled by media.

Signup and view all the flashcards

Relational Aggression

Non-physical aggression aimed at harming relationships, like gossiping or exclusion.

Signup and view all the flashcards

Media Convergence

Blending different media platforms into one, like news on various devices.

Signup and view all the flashcards

Belongingness Level (Maslow)

A level in Maslow's Hierarchy of Needs focusing on the need for connection and acceptance.

Signup and view all the flashcards

Cultivation Theory

The idea that repeated media exposure shapes our perception of reality.

Signup and view all the flashcards

Social Comparison Theory

People compare themselves to others, influencing self-esteem and behavior.

Signup and view all the flashcards

Normalization of Toxic Behavior

Accepting negative behavior as normal after frequent exposure.

Signup and view all the flashcards

Citizen Paparazzi

Regular people using smartphones to capture and share celebrity photos.

Signup and view all the flashcards

Paparazzi Ethics

Ethical concerns related to paparazzi practices, like privacy invasion.

Signup and view all the flashcards

Speed of Distribution (Media)

The rapid rate at which media content can be shared and disseminated.

Signup and view all the flashcards

Psychological Insights (Advertising)

Understanding how psychological principles influence ad effectiveness.

Signup and view all the flashcards

Overexposure Risk (Advertising)

The danger of repeating an ad too much that it becomes annoying.

Signup and view all the flashcards

Parasocial Relationship

A one-sided relationship where an individual invests emotional energy and interest in a celebrity who is unaware of their existence.

Signup and view all the flashcards

Identity Formation through Celebrity

Fans may adopt the styles, values, or behaviors of celebrities to feel a sense of belonging and connect with others who share the same interests.

Signup and view all the flashcards

Social Identity Theory

Part of an individual's self-concept is derived from their perceived membership in a relevant social group.

Signup and view all the flashcards

Turning Off Notifications

A strategy to mitigate the negative effects of social media by reducing the constant urge to check one's phone.

Signup and view all the flashcards

Mindful Consumption

Being selective about the content you consume on social media, including who you follow and what you engage with.

Signup and view all the flashcards

Digital Detox

Periodically disconnecting from all devices entirely to improve mental well-being and encourage offline activities.

Signup and view all the flashcards

Silence is Complicity

A criticism of the fashion industry's lack of response to racial issues, suggesting that inaction perpetuates systemic problems.

Signup and view all the flashcards

Cultural Appropriation

When elements of a culture are borrowed and used without proper acknowledgment or respect for their origin and significance.

Signup and view all the flashcards

Active Audience Theory

The idea that audiences aren't passive recipients of media messages but actively engage with and interpret them based on their own experiences and beliefs.

Signup and view all the flashcards

Selective Interpretation

The phenomenon where different people may derive different meanings from the same media content based on their unique perspectives.

Signup and view all the flashcards

Overused Clichés

A common flaw in travel writing that relies on unoriginal, tired phrases that lack creativity and originality.

Signup and view all the flashcards

Lack of Depth

A criticism of travel writing that fails to provide historical, cultural, or social context, leaving the reader with a shallow understanding.

Signup and view all the flashcards

Immersive Storytelling

A style of travel journalism that focuses on authentic experiences and local perspectives, transporting the reader to the destination.

Signup and view all the flashcards

Culinary Exploration

Using food as a gateway to understand the culture, history, and people of a place in travel journalism.

Signup and view all the flashcards

Social Commentary

Addressing important social issues like politics, poverty, and justice within travel writing, showing the complexities of a place.

Signup and view all the flashcards

Social Distance

The gap between what people say they'll do and how they actually behave, often influenced by anonymity or perceived differences.

Signup and view all the flashcards

LaPiere's Study

A 1934 study that showed how people's stated prejudices against Chinese people didn't match their real-life behavior.

Signup and view all the flashcards

Online Anonymity and Incivility

When people act more rudely or aggressively online because they feel less accountable for their words.

Signup and view all the flashcards

Deindividuation

Losing your sense of self and inhibitions when you're part of a group or anonymous.

Signup and view all the flashcards

Echo Chamber

A situation where you only see information that confirms your existing beliefs.

Signup and view all the flashcards

Algorithms Polarizing Society

Social media algorithms creating echo chambers that can reinforce beliefs and divide society.

Signup and view all the flashcards

Checkbook Journalism

When journalists pay sources for information or stories.

Signup and view all the flashcards

Visual Language in Advertising

Using images, symbols, and visuals to communicate messages and emotions, without words.

Signup and view all the flashcards

Universal Appeal (Visuals)

Images can communicate across language barriers.

Signup and view all the flashcards

Dual Coding Theory

People process visual and verbal information differently, combining them can improve memory.

Signup and view all the flashcards

Paparazzi

Photographers who pursue celebrities relentlessly for photos, often intruding on their privacy.

Signup and view all the flashcards

Press Practices in Celebrity News

Ethical concerns about how celebrity news is gathered and reported, including payment for content.

Signup and view all the flashcards

Drones in Photography

Unmanned aerial vehicles used by photographers to capture images from unique, previously inaccessible angles.

Signup and view all the flashcards

Instant Uploads

Photos can be shared on social media platforms almost immediately after being taken.

Signup and view all the flashcards

Privacy Erosion

Celebrities lose control over their personal lives due to the increased reach and speed of media.

Signup and view all the flashcards

Celebrity Influence

Celebrities can significantly impact public awareness, attitudes, and behaviors on various issues.

Signup and view all the flashcards

Raising Awareness

Celebrities use their platforms to bring attention to important issues, like climate change or social justice.

Signup and view all the flashcards

Bandwagon Strategy

A persuasive technique that encourages people to act because "everyone else is doing it."

Signup and view all the flashcards

Fear of Missing Out (FOMO)

The anxiety that others are having rewarding experiences without you, often driven by social media.

Signup and view all the flashcards

The Angelina Effect

The significant influence that celebrities can have on public awareness, attitudes, and behaviors regarding health issues.

Signup and view all the flashcards

Parasocial Influence

Fans feeling a personal connection to celebrities, amplifying the impact of their actions.

Signup and view all the flashcards

Poor Chic

A fashion trend where wealthy individuals purchase clothing designed to imitate the appearance of lower socioeconomic status.

Signup and view all the flashcards

Distressed Fabrics

Ripped jeans, faded shirts, and worn-out sneakers, a hallmark of the Poor Chic fashion trend.

Signup and view all the flashcards

Authentic Storytelling

Travel journalism that goes beyond tourist attractions to delve into the soul of a place, capturing its culture and emotions.

Signup and view all the flashcards

Cultural Respect

Honoring local customs and traditions in travel journalism, ensuring sensitivity and understanding.

Signup and view all the flashcards

Responsible Travel

Encouraging sustainable practices, ethical tourism, and minimizing negative environmental and social impacts.

Signup and view all the flashcards

Workwear Aesthetics

A fashion trend that borrows elements from manual labor attire, like overalls, boots, and flannel shirts.

Signup and view all the flashcards

Cultural Insensitivity (Workwear)

Criticizes the workwear aesthetic for potentially trivializing the hardships faced by those in low-income jobs.

Signup and view all the flashcards

Irony of Expense (Workwear)

Points out the irony of high-priced designer clothing mimicking inexpensive or second-hand workwear.

Signup and view all the flashcards

Cultural Appropriation (Workwear)

Accuses the workwear aesthetic of adopting elements from disadvantaged groups without understanding or respecting their significance.

Signup and view all the flashcards

The Medium is the Message

Marshall McLuhan's theory that the form of a medium (like social media) shapes how we perceive information, more than the content itself.

Signup and view all the flashcards

Behavioral Changes (Social Media)

How the design of social media platforms encourages specific behaviors, like oversharing and instant communication.

Signup and view all the flashcards

Impact on Relationships (Social Media)

Social media's influence on how we build and maintain relationships.

Signup and view all the flashcards

Positive Intermittent Reinforcement

When rewards are given unpredictably, making a behavior more resistant to extinction.

Signup and view all the flashcards

Variable Rewards (Apps)

Social media apps use unpredictable likes, comments, and messages to keep users checking back.

Signup and view all the flashcards

Dopamine Release (Apps)

Anticipation of rewards triggers pleasure in our brains, making us crave more.

Signup and view all the flashcards

Slacktivism

Supporting a cause through actions that are superficially supportive but have little practical effect.

Signup and view all the flashcards

Slogan Merchandise (Slacktivism)

Selling products with messages related to a cause without actively contributing to it.

Signup and view all the flashcards

School Dress Codes

Rules that dictate what students can and cannot wear at school.

Signup and view all the flashcards

Gender Bias (Dress Codes)

Dress codes often restrict girls' attire more than boys', promoting body shaming.

Signup and view all the flashcards

Cultural Insensitivity (Dress Codes)

Dress codes might ban hairstyles or clothing important to certain cultures, showing a lack of understanding.

Signup and view all the flashcards

Meaningful Diversity

Efforts to include diverse representation that go beyond superficial tokenism and aim for authentic integration.

Signup and view all the flashcards

Avoiding Tokenism

Ensuring diversity is not just a checkbox but genuinely integrated into all aspects of a system or organization.

Signup and view all the flashcards

Sustainable Change

Long-term commitments and efforts towards diversity, rather than fleeting campaigns.

Signup and view all the flashcards

Cultural Relevance

Staying attuned to societal shifts and values in representation and product design.

Signup and view all the flashcards

Algorithms Drive Engagement

Using data and user behavior to personalize content and maximize user interaction.

Signup and view all the flashcards

Attention Economy

Platforms competing for users' time and attention to increase advertising revenue.

Signup and view all the flashcards

Addictive Use

Design features that encourage prolonged usage and lead to excessive social media browsing.

Signup and view all the flashcards

Behavioral Influence

Exposure to specific content shaping opinions and actions, often without conscious awareness.

Signup and view all the flashcards

Manipulation

Using algorithms to nudge users towards specific behaviors without their conscious awareness.

Signup and view all the flashcards

Misinformation Spread

Algorithms prioritizing sensational content over accuracy, leading to the spread of false information.

Signup and view all the flashcards

Emotional Toll

Incivility increases stress, anxiety, and feelings of helplessness, impacting mental well-being.

Signup and view all the flashcards

Reduced Well-being

Incivility can contribute to depression or withdrawal from social activities, impacting overall well-being.

Signup and view all the flashcards

Erosion of Trust

Incivility reduces confidence in institutions and public discourse, making societal cooperation more challenging.

Signup and view all the flashcards

Issue-Focused Reporting

Journalistic practices prioritizing objective content that informs rather than incites.

Signup and view all the flashcards

Erosion of Democratic Norms

When incivility and disrespect become common in public discourse, weakening the foundations of a democratic society.

Signup and view all the flashcards

Public Disengagement

People becoming apathetic or disillusioned with politics, leading to lower voter turnout and less civic participation.

Signup and view all the flashcards

Cultural Understanding in Travel Journalism

The goal of helping readers understand the customs, history, and values of other cultures through travel writing.

Signup and view all the flashcards

Cultural Sensitivity

Respecting local customs and avoiding ethnocentric judgments in travel writing.

Signup and view all the flashcards

Inclusivity in Travel Journalism

Featuring diverse voices and perspectives from local residents in travel articles.

Signup and view all the flashcards

Contextual Reporting

Providing background information to help readers understand cultural practices in travel writing.

Signup and view all the flashcards

Coups and Earthquakes

The tendency in journalism to focus on foreign countries primarily during crises, neglecting everyday life and positive stories.

Signup and view all the flashcards

Stereotyping in Journalism

Creating a biased perception of a country as unstable or dangerous based on limited, negative coverage.

Signup and view all the flashcards

Cultural Misunderstanding

Failing to represent the richness and diversity of a nation's culture through limited, crisis-focused journalism.

Signup and view all the flashcards

Maslow's Hierarchy of Needs in Pop Culture

How pop culture fulfills psychological needs, particularly the need for belonging and love.

Signup and view all the flashcards

Belongingness and Love Needs

One of Maslow's essential needs, where humans seek social connections and a sense of belonging.

Signup and view all the flashcards

Anonymity Encourages Incivility

How anonymity on social media reduces accountability, leading to more disrespectful behavior.

Signup and view all the flashcards

Neuroplasticity

The brain's ability to change its structure and function in response to experiences, including technology use.

Signup and view all the flashcards

Economic Incentive for Engagement

Social media platforms are designed to keep users engaged as long as possible, driving profits through advertising revenue and data collection.

Signup and view all the flashcards

Virality Over Veracity

Sensational or false content often spreads faster than factual information on social media, contributing to misinformation.

Signup and view all the flashcards

Confirmation Bias

People are more likely to believe information that confirms their pre-existing beliefs, even if it's inaccurate.

Signup and view all the flashcards

Engagement Prioritization

Social media algorithms favor content that generates strong reactions (often negative) to keep users engaged, even if it spreads misinformation.

Signup and view all the flashcards

Attack Ideas, Not People

Focus on debating policies and viewpoints, rather than making personal attacks, to foster respectful discourse.

Signup and view all the flashcards

Assume Positive Intent

Give others the benefit of the doubt when interpreting their actions, fostering understanding and empathy.

Signup and view all the flashcards

Disclosing Sponsorships

Travel journalists must inform readers about any financial arrangements, ensuring transparency and avoiding conflicts of interest.

Signup and view all the flashcards

Visual Literacy

Understanding the meanings conveyed by images and symbols, including brand logos, which are embedded in the cultural landscape.

Signup and view all the flashcards

Brand Identity

Companies use consistent imagery (logos, colors, fonts) across platforms to build recognition and associate their brand with certain values.

Signup and view all the flashcards

Incivility in Pop Culture

Reality TV shows and social media platforms often feature rude behavior for entertainment value, which can normalize and desensitize viewers to negative behaviors.

Signup and view all the flashcards

Product Placement

A brand appearing within a show as a subtle form of advertising.

Signup and view all the flashcards

Cultural References in Ads

Ads that connect with current pop culture by referencing movies, songs, or trends.

Signup and view all the flashcards

Consumer Culture

A society where consuming goods and experiences is seen as a key aspect of life.

Signup and view all the flashcards

Exploitation in Cultural Appropriation

Profiting from another culture's heritage without benefit to the source community.

Signup and view all the flashcards

Travel Journalism's Potential

Travel writing can offer insightful perspectives on globalization and cultural exchange.

Signup and view all the flashcards

Pop Culture's Role in Democracy

Pop culture, through celebrities and media, can influence voter engagement and social awareness.

Signup and view all the flashcards

Awareness Campaigns

Celebrities use their platform to draw attention to social or political issues.

Signup and view all the flashcards

Representation in Pop Culture

Pop culture can showcase diverse stories and perspectives, challenging societal norms.

Signup and view all the flashcards

Study Notes

Miscomprehension in Advertising

  • Definition: Audiences interpret ads differently than intended, often due to ambiguous messaging, cultural insensitivity, or lack of context.
  • Impact: Public backlash, brand reputation damage, and decreased sales.
  • Examples: Dove's ad controversy, Pepsi's Kendall Jenner ad, Gerber's baby food packaging in Africa.
  • Causes: Cultural blind spots within advertising teams, assumed shared understanding without considering diverse backgrounds.
  • Solutions: Diverse creative teams, audience testing.

Wear In and Wear Out in Advertising

  • Wear In: Advertisements becoming familiar and persuasive. Factors include familiar elements (songs, celebrities), emotional appeal.
  • Wear Out: Ad loses effectiveness due to overexposure. Signs include audience boredom/annoyance, and diminishing returns.
  • Solutions: Refreshing content, rotating ads.
  • Psychological Insights: Mere Exposure Effect (preference for familiar items), Overexposure Risk.
  • Example: Jeep's "California Love" ad, Coca-Cola's "I'd Like to Teach the World to Sing" ad.

Third Person Effect

  • Definition: Individuals believe others are more influenced by media messages than themselves.
  • Applications: Perceived immunity, regulatory support (censorship).
  • Examples: Gamers regarding violent games, consumers regarding ads.
  • Implications: Policy making, self-awareness.
  • Entertaining Detail: Thinking others are more likely to fall for clickbait than yourself.

Mean World Syndrome

  • Definition: People exposed to negative media perceive the world as more dangerous than reality.
  • Origin: Cultivation Theory, suggesting long-term exposure affects perceptions.
  • Effects: Increased fear and anxiety, mistrust of others, support for stricter laws.
  • Examples: Heavy local news viewers' beliefs, elderly audiences.
  • Entertaining Detail: CSI Effect on jurors' expectations in court cases.

Relational Aggression on Reality TV

  • Definition: Non-physical aggression harming others through manipulation (gossiping, exclusion).
  • Prevalence: Common in shows like "The Bachelor" and "Real Housewives".
  • Impact: Normalization of toxic behavior, social learning.
  • Concepts: Social comparison theory affects self-esteem.

Media Convergence and Paparazzi Agencies

  • Media Convergence: Blending multiple media forms into a single platform.
  • Technological Advancements: High-speed internet, smartphones, digital cameras.
  • Impact on Paparazzi: Instant distribution, citizen paparazzi.
  • Ethical Concerns: Privacy invasion, legal implications.

Maslow's Hierarchy of Needs and Celebrity Influence

  • Belongingness: Third tier focuses on interpersonal relationships and social connections.
  • Celebrity Identification: Parasocial relationships (one-sided connections with celebrities).
  • Impact: Identity formation, community building.

Mitigating Social Media's Negative Effects

  • Actions: Turn off notifications, set time limits, mindful consumption.
  • Reasons: Reduce anxiety, improve focus, and promote well-being.
  • Additional Strategies: Digital detoxes, offline activities.

Robin Givhan's Critique on Fashion Industry and Race

  • Main Points: Fashion industry's silence on racial issues, cultural appropriation.
  • Observations: Lack of diversity, tokenism.
  • Call to Action: Active engagement, inclusive practices.

Active Audience Theory

  • Definition: Audiences actively engage with and interpret media based on personal experiences, beliefs, and context.
  • Implications: Selective interpretation, message negotiation.

Poor Travel Writing

  • Characteristics: Overused clichés, lack of depth, commercial focus.
  • Issues: Reader disengagement, missed opportunities.
  • Contrast with Quality Journalism: Engaging narratives, cultural sensitivity, informative content.

Anthony Bourdain and Travel Journalism

  • Approach: Immersive storytelling, culinary exploration, social commentary, human connection.
  • Impact: Cultural appreciation, breaking stereotypes.

Social Distance

  • Definition: Gap between expressed attitudes and actual behavior toward others.
  • Historical Example: LaPiere's Study (1934), showing a disparity between stated and actual behavior towards Chinese guests.
  • Modern Applications: Online anonymity, customer service.

Incivility and Social Distance

  • Anonymity and Incivility: Online interactions often lead to harsher comments compared to face-to-face interactions.
  • Social Psychological Factors: Deindividuation (loss of self-awareness), reduced empathy.
  • Solutions: Humanize others, practice mindfulness.

Algorithms Polarizing Society

  • Algorithms: Create echo chambers via personalized content, reinforcing beliefs and limiting diverse perspectives.
  • Impact: Reduced exposure to varying viewpoints, societal division, spread of misinformation.

Press Practices in Celebrity News

  • Payment for Content: Checkbook journalism, exclusive deals.
  • Contrast with Traditional Journalism: Ethical standards discouraging payment.
  • Implications: Blurring lines between news and promotion, consumer trust concerns.

Visual Language in Advertising

  • Definition: Communicating using imagery, symbols, and metaphors rather than text.
  • Advantages: Universal appeal, emotional resonance.
  • Applications: Iconic logos, storytelling ads.

Media Convergence and Paparazzi Agencies

  • Technological Advancements: Drones, high-resolution cameras.
  • Media Convergence: Instant uploads, cross-platform sharing.
  • Impact: Privacy erosion, legal challenges.

Positive Aspects of Celebrity News

  • Raising Awareness: Amplifying causes, sharing experiences to destigmatize topics.
  • Influence: Mobilizing action, influencing legislation.
  • Representation: Diversity and inclusion, challenging stereotypes.

Travel Journalism's Duty to Society

  • Characteristics: Authentic storytelling, cultural respect, inclusive perspectives.
  • Goals: Promote understanding, encourage responsible travel.
  • Impact: Economic benefits, social awareness.

"Coups and Earthquakes" in Journalism

  • Definition: Media tendency to report on foreign countries primarily during crises, neglecting everyday life.
  • Impact: Stereotyping, cultural misunderstanding.
  • Reasons: News values, resource constraints.

Maslow's Hierarchy of Needs in Pop Culture

  • Belongingness: Fan communities and parasocial relationships fulfilling social needs.
  • Impact: Identity formation, emotional support.

Anonymity Encourages Incivility

  • Role of Anonymity: Reduced accountability, deindividuation.
  • Consequences: Online harassment.
  • Third Person Effect: Underestimating personal susceptibility to incivility.
  • Solutions: Platform moderation, fostering user responsibility.

Persuasion Knowledge

  • Definition: Consumers' understanding of advertising tactics and intentions.
  • Impact: Skepticism, defense mechanisms.
  • Advertisers' Response: Native advertising, emotional appeals.

Cultural Intermediaries in Travel Journalism

  • Role: Mediator, educator.
  • Impact: Challenging stereotypes, influencing perceptions.
  • Responsibilities: Accuracy, respect, avoiding exoticism.

Fashion Industry's Response to Criticism

  • Diversity Initiatives: Inclusive runways, collaborations.
  • Challenges: Avoiding tokenism, sustainable change.
  • Goals: Representation, cultural relevance.

Impact of Algorithms on Behavior

  • Algorithms: Drive engagement through personalized content and attention economy.
  • Consequences: Addictive use, behavioral influence.
  • Ethical Concerns: Manipulation, privacy issues, polarization threat.

Effects of Incivility

  • On Individuals: Emotional toll, reduced well-being.
  • On Society: Polarization, erosion of trust.
  • Long-Term Impact: Normalization of rudeness, discouragement of participation.

Solutions to Incivility

  • Journalistic Practices: Issue-focused reporting, fact-checking.
  • Platform Policies: Moderation tools, user accountability.
  • Personal Responsibility: Mindful communication, active listening.

Fashion Journalism's Evolution

  • Opportunities for Women: Fashion reporting as an entry point.
  • Platform for Voice: Discussing broader social issues.
  • Beyond Fashion: Social commentary, public opinion influence.

Technology Itself Changes Us

  • McLuhan's Theory: Medium shapes society.
  • Social Media's Impact: Altered communication, shortened attention spans.
  • Examples: Anonymity leading to incivility, "always on" culture.

Engagement in Social Media

  • Economic Model: Advertising revenue, data collection.
  • Design Strategies: Infinite scroll, auto-play videos.
  • Ethical Concerns: Manipulative design, transparency.

Polarization's Threat to Democracy

  • Spread of Misinformation: Virality over veracity, confirmation bias.
  • Algorithmic Amplification: Engagement prioritization, consequences.
  • Examples: Election interference, conspiracy theories.

Dan Crenshaw's Civility Rules

  • Principles: Attack ideas, not people, assume positive intent, practice forgiveness.
  • Application: Respectful discourse, political engagement.

Travel Journalism Ethics

  • Transparency: Disclosing sponsorships, avoiding conflicts of interest.
  • Objectivity and Integrity: Honest reviews, independence.
  • Best Practices: Fact-checking, cultural sensitivity, responsibility.

Advertising Has Trained Us in Visual Language

  • Visual Literacy: Symbol recognition.
  • Advertising's Role: Brand identity, emotional associations.

Incivility in Pop Culture

  • Sources: Reality TV, online platforms.
  • Normalization: Desensitization, imitation.
  • Effects: Cultural shift, interpersonal relationship impacts.

Advertising Integrates with Pop Culture

  • Integration: Product placements, cultural references.
  • Impact on Society: Consumer culture, shaping trends.

Third Person Effect (Revisited)

  • Definition: Belief that others are more susceptible to media influence.
  • Implications: Underestimating personal influence, policy support.
  • Self-Awareness: Critical reflection, media literacy.

Cultural Appropriation in Fashion

  • Definition: Adoption of cultural elements without understanding or respect.
  • Issues: Exploitation, misrepresentation.
  • Responsibility: Ethical engagement, cultural sensitivity.

Travel Journalism's Potential

  • Explaining Globalization: Economic impact, cultural exchange.
  • Reducing Stereotypes: Nuanced storytelling, highlighting commonalities.
  • Role: Education, empathy building.

Pop Culture's Role in Democracy

  • Engagement: Awareness campaigns, mobilizing youth.
  • Representation: Diverse voices, social commentary.
  • Influence: Shaping public opinion, encouraging action.

The Angelina Effect

  • Definition: Celebrities' significant influence on public awareness of health issues.
  • Impact: Increased inquiries regarding genetic testing, awareness.
  • Psychological insights: Parasocial influence.

Poor Chic in Fashion

  • Definition: Trend where affluent consumers imitate appearances of lower socioeconomic status.
  • Characteristics: Distressed fabrics, workwear aesthetics.
  • Criticisms: Cultural insensitivity, irony of expense.

Incivility's Effects on Mental Health

  • Emotional Toll: Stress, anxiety, feelings of helplessness.
  • Reduced Well-being: Depression, social withdrawal.
  • Societal Impact: Polarization, erosion of trust.

Solutions to Incivility (Reprise)

  • Journalistic Practices: Issue-focused reporting, fact-checking.
  • Platform Policies: Moderation tools, user accountability.
  • Personal Responsibility: Mindful communication, active listening.

Travel Journalism Ethics (Reprise)

  • Transparency: Disclosing sponsorships, avoiding conflicts of interest.
  • Objectivity and Integrity: Honest reviews, independence.
  • Best Practices: Fact-checking, cultural sensitivity, responsibility.

Advertising Has Trained Us in Visual Language (Reprise)

  • Visual Literacy: Symbol recognition.
  • Advertising's Role: Brand identity, emotional associations.

The Angelina Effect (Reprise)

  • Definition: Celebrities' significant influence on public health awareness.
  • Impact: Increased health inquiries, awareness.
  • Psychological insights: Parasocial influence.

Poor Chic in Fashion (Reprise)

  • Definition: Trend imitating appearances of lower socioeconomic status.
  • Characteristics: Distressed fabrics, workwear aesthetics.
  • Criticisms: Cultural insensitivity, irony of expense.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

Description

Explore the fascinating issues surrounding miscomprehension in advertising, including cultural insensitivity and ambiguous messaging. Delve into the concepts of 'wear in' and 'wear out' in ads, understanding how familiarity and overexposure impact their effectiveness. This quiz also provides insights into real-world examples and strategies for improvement.

More Like This

The Art of Advertising
5 questions

The Art of Advertising

EngrossingIvory7932 avatar
EngrossingIvory7932
Advertising and Fashion Flashcards
12 questions

Advertising and Fashion Flashcards

FeatureRichHazel avatar
FeatureRichHazel
Advertising Concepts Flashcards - Chapter 15
23 questions

Advertising Concepts Flashcards - Chapter 15

LoyalLanthanum avatar
LoyalLanthanum
Fallacies in Advertising Flashcards
7 questions

Fallacies in Advertising Flashcards

AvidFoxglove avatar
AvidFoxglove
Use Quizgecko on...
Browser
Open
Browser
Browser