Questions and Answers
Before commercial photography, the fashion industry advertised ______________
relied on artistic drawings to persuade the buyer.
Besides advertising new products and services, commercial photography also ____________
documents fashion trends at different times in history, allows for many artists to work who might otherwise be unemployed, encourages the use of new and innovative techniques in photography.
______________ is an application of commercial photography to communicate or establish trends.
fashion
Rayograph was part of the ___________________.
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The advertisement above is attempting to not only sell the product, but also to convince the buyer that _____________________
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The inventor of the photographic process in which a photograph is produced without a negative by exposing objects to light on light sensitive paper is named _____________
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A photograph made without a negative by exposing objects to light on light sensitive paper is called a __________________
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The term (1)_ , which is (2)_, and was renamed after it was purchased by Ilford Ltd.
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(1) is an application of commercial photography used to sell a service or product, whereas (2) is an application of commercial photography to communicate or establish trends.
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Commercial photography ______________
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This photograph has elements of ____________, although it is specifically an example of rayograph.
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_________________ allow(s) for increasing creativity and uniqueness in advertising.
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Study Notes
Advertising and Fashion Overview
- Before commercial photography, the fashion industry relied on artistic drawings for advertisement.
- Commercial photography not only promotes new products but also documents fashion trends throughout history.
- It provides employment opportunities for artists and encourages innovative photography techniques.
Fashion and Commercial Photography
- Fashion is the application of commercial photography to communicate or establish trends.
- Advertising photography aims to sell a service or product, while fashion photography is focused on establishing or conveying trends.
Historical Context
- Rayograph, created by Man Ray, is associated with the Dada movement, showcasing creativity in artistic expression.
- A rayograph is a photograph made without negatives, exposing objects directly to light-sensitive paper.
Photographic Techniques
- Man Ray is recognized for inventing a photographic process involving light-sensitive paper without negatives.
- Cibachrome, a positive-to-positive printing process, was renamed after being acquired by Ilford Ltd.
Advertising Strategies
- Effective advertisements aim to sell not only the product but also the experience of freedom, power, and independence associated with the product.
- Commercial photography illustrates and sells products for monetary gain.
Artistic Influence
- Certain photographs exhibit elements of surrealism while being classified as rayographs.
- Advancements in technology foster creativity and uniqueness in advertising strategies.
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Description
Explore the evolution of advertising in the fashion industry with these flashcards. Learn about the transition from artistic drawings to commercial photography and how it influences fashion trends. Perfect for students interested in fashion marketing and advertising techniques.
