Podcast
Questions and Answers
Before commercial photography, the fashion industry advertised ______________
Before commercial photography, the fashion industry advertised ______________
relied on artistic drawings to persuade the buyer.
Besides advertising new products and services, commercial photography also ____________
Besides advertising new products and services, commercial photography also ____________
documents fashion trends at different times in history, allows for many artists to work who might otherwise be unemployed, encourages the use of new and innovative techniques in photography.
______________ is an application of commercial photography to communicate or establish trends.
______________ is an application of commercial photography to communicate or establish trends.
fashion
Rayograph was part of the ___________________.
Rayograph was part of the ___________________.
The advertisement above is attempting to not only sell the product, but also to convince the buyer that _____________________
The advertisement above is attempting to not only sell the product, but also to convince the buyer that _____________________
The inventor of the photographic process in which a photograph is produced without a negative by exposing objects to light on light sensitive paper is named _____________
The inventor of the photographic process in which a photograph is produced without a negative by exposing objects to light on light sensitive paper is named _____________
A photograph made without a negative by exposing objects to light on light sensitive paper is called a __________________
A photograph made without a negative by exposing objects to light on light sensitive paper is called a __________________
The term (1)_ , which is (2)_, and was renamed after it was purchased by Ilford Ltd.
The term (1)_ , which is (2)_, and was renamed after it was purchased by Ilford Ltd.
(1) is an application of commercial photography used to sell a service or product, whereas (2) is an application of commercial photography to communicate or establish trends.
(1) is an application of commercial photography used to sell a service or product, whereas (2) is an application of commercial photography to communicate or establish trends.
Commercial photography ______________
Commercial photography ______________
This photograph has elements of ____________, although it is specifically an example of rayograph.
This photograph has elements of ____________, although it is specifically an example of rayograph.
_________________ allow(s) for increasing creativity and uniqueness in advertising.
_________________ allow(s) for increasing creativity and uniqueness in advertising.
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Study Notes
Advertising and Fashion Overview
- Before commercial photography, the fashion industry relied on artistic drawings for advertisement.
- Commercial photography not only promotes new products but also documents fashion trends throughout history.
- It provides employment opportunities for artists and encourages innovative photography techniques.
Fashion and Commercial Photography
- Fashion is the application of commercial photography to communicate or establish trends.
- Advertising photography aims to sell a service or product, while fashion photography is focused on establishing or conveying trends.
Historical Context
- Rayograph, created by Man Ray, is associated with the Dada movement, showcasing creativity in artistic expression.
- A rayograph is a photograph made without negatives, exposing objects directly to light-sensitive paper.
Photographic Techniques
- Man Ray is recognized for inventing a photographic process involving light-sensitive paper without negatives.
- Cibachrome, a positive-to-positive printing process, was renamed after being acquired by Ilford Ltd.
Advertising Strategies
- Effective advertisements aim to sell not only the product but also the experience of freedom, power, and independence associated with the product.
- Commercial photography illustrates and sells products for monetary gain.
Artistic Influence
- Certain photographs exhibit elements of surrealism while being classified as rayographs.
- Advancements in technology foster creativity and uniqueness in advertising strategies.
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