Podcast
Questions and Answers
What is communication?
What is communication?
A two-way process by which information is sent from one place or person to another.
Who invented the first electronic telegraph?
Who invented the first electronic telegraph?
Samuel Morse
What does media literacy refer to?
What does media literacy refer to?
The ability to access, analyze, evaluate, and communicate information in various forms.
What is the difference between a response and feedback in communication?
What is the difference between a response and feedback in communication?
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The primary purpose of feedback is to provide _ for improvement.
The primary purpose of feedback is to provide _ for improvement.
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What is media convergence?
What is media convergence?
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What is propaganda?
What is propaganda?
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Academic libraries support study and research for higher education institutions.
Academic libraries support study and research for higher education institutions.
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What does the term 'fair use' refer to?
What does the term 'fair use' refer to?
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What is technology literacy?
What is technology literacy?
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Which of the following is an example of a domain?
Which of the following is an example of a domain?
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Cyberbullying only occurs offline.
Cyberbullying only occurs offline.
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The number one role of media in a democracy is to provide information that allows citizens to make informed _.
The number one role of media in a democracy is to provide information that allows citizens to make informed _.
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What does information literacy involve?
What does information literacy involve?
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Which philosopher developed a dialectal scheme that emphasized the progress of history?
Which philosopher developed a dialectal scheme that emphasized the progress of history?
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Barriers in communication can enhance the understanding of messages.
Barriers in communication can enhance the understanding of messages.
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What is a trade publication likely to include?
What is a trade publication likely to include?
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What is plagiarism?
What is plagiarism?
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Study Notes
Communication Fundamentals
- Communication is a two-way process involving the transfer of information between a sender and a receiver.
- Key elements of communication include: Sender/Source, Message, Encoding, Channel, Decoding, Receiver, and Feedback.
- Channel refers to media through which messages are delivered, such as print and digital platforms.
Media Literacy
- Media literacy encompasses the ability to access, analyze, evaluate, and communicate information across various media forms.
- Analyzing media messages is crucial for developing media literacy.
Types of Literacy
- Information Literacy: Recognizing when information is needed and effectively locating, evaluating, and communicating it.
- Technology Literacy: Understanding the underlying concepts of network connectivity, applications, and technological tools.
Historical Context
- The Industrial Age began in the 18th century, establishing foundational shifts in economic and social structures.
- Karl Marx theorized that economic and political revolutions would empower the masses and laborers.
Media Theories
- Social Responsibility Theory promotes a free press without censorship, intended to provide essential information for informed decision-making.
- Marxist and Leninist theory argues that standards for judging crimes should rely on natural laws of humanity rather than political regimes.
Media Convergence and Codes
- Media Convergence involves the merging of distinct media technologies and formats.
- Media codes consist of technical and symbolic conventions that create meaning within communication.
Information and Communication Integrity
- Accuracy in reporting is crucial; it refers to how closely information reflects actual data.
- Plagiarism involves using others’ ideas or words without proper acknowledgment.
- Scholarly publications feature well-researched articles suitable for a specialized audience.
Barriers and Feedback
- Barriers can impede effective communication.
- Feedback differs from response as it aims to improve the sender's communication rather than merely replying to a message.
Online Safety and Ethics
- Cyberbullying is harassment conducted through electronic means, such as online platforms or mobile devices.
- Fair Use allows limited usage of copyrighted material for purposes like criticism, comment, news reporting, teaching, or scholarship.
Media Influence and Audience Perception
- Third-Party Theory suggests people believe they are less influenced by media compared to others.
- Trade publications typically blend advertisements with informal articles catering to industry professionals.
Domains and Digital Literacy
- A domain refers to the three-letter code prefixed by a dot, exemplified by ".com."
- Identifying fake news online is a critical skill in Information Literacy, emphasizing the need for evaluating credibility.
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Description
This quiz covers essential concepts of media literacy, including the two-way process of communication, the role of the sender, and the contributions of figures like Samuel Morse. Participants will analyze media messages and understand the various forms of communication. Test your knowledge on key terms and concepts vital for effective media analysis.