Podcast
Questions and Answers
What is the primary difference between short-term and long-term memory in the context of information processing?
What is the primary difference between short-term and long-term memory in the context of information processing?
- Short-term memory involves emotional responses, while long-term memory focuses on factual data.
- Short-term memory stores information for a limited time and long-term memory involves further processing and elaboration of information for permanent storage. (correct)
- Short-term memory is primarily auditory and long-term memory is primarily visual.
- Short-term memory is used for recalling past events, while long-term memory is used for making future plans.
Which of the following best describes episodic memory?
Which of the following best describes episodic memory?
- It is the memory of general knowledge and facts.
- It involves remembering skills like riding a bicycle.
- It relates to recalling personal experiences, objects, people, and events at specific times and places. (correct)
- It is the ability to remember information for a very short duration.
How do pre-existing attitudes influence how people receive new information?
How do pre-existing attitudes influence how people receive new information?
- Individuals generally prefer and pay more attention to messages and sources that reinforce their existing beliefs. (correct)
- People tend to ignore any information that is not factual, regardless of their attitudes.
- Attitudes have no impact; people evaluate new information objectively.
- People are more receptive to information that challenges their beliefs.
How does pursuing a specific goal affect information reception?
How does pursuing a specific goal affect information reception?
Which of the following capabilities influence message reception and interpretation?
Which of the following capabilities influence message reception and interpretation?
Why do individuals focus on understanding and remembering certain messages?
Why do individuals focus on understanding and remembering certain messages?
An individual who is passionate about environmental conservation is likely to:
An individual who is passionate about environmental conservation is likely to:
What role do habits play in information reception tendencies?
What role do habits play in information reception tendencies?
Flashcards
Short Term Memory
Short Term Memory
Memory that holds information for a limited time, around 15 seconds.
Long Term Memory
Long Term Memory
Memory that stores information for extended periods, often years or a lifetime.
Episodic Memory
Episodic Memory
Memory of personal experiences and specific events at certain times and places.
Receiver Influence
Receiver Influence
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Information Reception
Information Reception
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Needs in Reception
Needs in Reception
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Communication Style Influence
Communication Style Influence
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Message Preference
Message Preference
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Study Notes
Memory and Retention
- Memory is crucial for interpretation, enabling storage, retrieval, and use of vast amounts of information efficiently.
- Short-term memory holds information for a limited time (around 15 seconds).
- Long-term memory results from processing and elaborating information from short-term memory.
- Episodic memory involves recalling personal experiences, objects, people, and events at specific times and places.
Receiver Influence on Information Processing
- Personal factors influence which messages are attended to, interpreted, and retained.
- Needs: These are key factors in shaping reception.
- Attitudes, Preferences, and Predispositions: Individuals tend to favor information, sources, and interpretations that align with their existing views before considering contrasting perspectives.
- Personal Goals: Pursuing a specific plan, career, relationship, or challenge directs attention to relevant information and away from irrelevant ones.
- Cognitive Capability: Intelligence, prior experience, and language skills affect message selection, interpretation, and retention.
- Perceived Usefulness: Messages perceived as useful or necessary are prioritized for understanding and memorization.
- Communication Style: Communicator style can influence how information is received.
- Experiences and Habits: Pre-existing experiences and habits shape information reception patterns.
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Description
Explore the dynamics of memory, contrasting short-term and long-term storage. Understand the receiver's influence on how information is processed, focusing on personal needs, attitudes, and goals.
