Media Types: Printed, Electronic, and Audio
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Questions and Answers

What was Kenkoy known for in the Philippines?

  • Developing modern cartooning techniques
  • Writing the first graphic novel
  • Creating the first comic strip in circulation (correct)
  • Being the first comic book publisher

Who created the first phonograph?

  • Guglielmo Marconi
  • Thomas Edison (correct)
  • Antonio Velasquez
  • Henry Hermann

Which genre is characterized by themes of rural life and simplicity?

  • Folk (correct)
  • Disco
  • Rock
  • Experimental

What significant contribution did Nikola Tesla make to communication technology?

<p>High-frequency transformers (A)</p> Signup and view all the answers

What does the term 'podcast' refer to?

<p>A format for delivering radio-style information (D)</p> Signup and view all the answers

What type of music uses non-musical objects to create sounds?

<p>Experimental (A)</p> Signup and view all the answers

Which of the following describes the genre of disco?

<p>Focuses on urban nightlife (B)</p> Signup and view all the answers

What is characteristic of indie music?

<p>Created, produced, and sold independently (D)</p> Signup and view all the answers

What are the three primary types of film?

<p>Narrative, Documentary, Animated (D)</p> Signup and view all the answers

Which stage involves writing the screenplay?

<p>Pre Production (B)</p> Signup and view all the answers

What does mythologization in advertising refer to?

<p>Using unconscious archetypal motifs to build a brand image (B)</p> Signup and view all the answers

What was the first television station to broadcast in the Philippines?

<p>DZAQ-TV Channel 3 (D)</p> Signup and view all the answers

What is the primary characteristic of a documentary film?

<p>It portrays actual events in a nonfiction format. (A)</p> Signup and view all the answers

How does reality advertising differ from traditional advertising?

<p>It uses real people and celebrities instead of professional actors. (C)</p> Signup and view all the answers

What does the term 'placement' refer to in advertising?

<p>A form of subliminal advertising (B)</p> Signup and view all the answers

What impact does pop culture have on language, particularly spelling?

<p>It modifies language with abbreviations and subtleties of meaning. (B)</p> Signup and view all the answers

Flashcards

Printed Media

Books, magazines, newspapers, and comic books, that deliver information via movable type.

Kenkoy

The Philippines' first circulating comic strip.

Antonio Velasquez

Artist who created the first modern comic strip in the Philippines.

Jose Rizal’s ‘Ang Matsing at ang Pagong’

First comic creation in the Philippines

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Telegraph

Electronic communication method for long distances.

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Radiotelegraph

Signals sent through radio waves in all directions.

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Henry Hermann

Owner of early radio stations (KZKZ, KZRM, KZEG).

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Pang Masa

Filipino comics with storylines about social issues.

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Podcast

Radio-style media delivered through digital devices.

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Thomas Edison

Inventor of the phonograph

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Classical Music

Works of famous composers.

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Country Music

Music genre with rural themes.

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Disco Music

Music genre linked to urban nightlife.

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Electric Pop

Music blending several genres.

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Electronic Music

Music incorporating electronic instruments/effects.

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Experimental Music

Music using non-musical objects.

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Folk Music

Music using traditional instruments/styles.

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Gospel Music

Music about spirituality and ethos.

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Jazz and Blues Music

Music from various eras and genres.

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Opera Music

Romantic period, high culture form.

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Rap and Hip-Hop Music

Classic and contemporary works.

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Rhythm and Blues, Funk, and Soul Music

Classic and contemporary music styles.

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Rock Music

Variety of music styles, past and present.

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Indie Music

Music created, produced, and sold without labels.

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Narrative Film

A work of fiction or a portrayal of actual events, told through a story.

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Documentary Film

A nonfiction film that depicts real-life circumstances.

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Animated Film

Narrative stories, typically for children, using animation techniques.

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Film Production Stages

Pre-production, production, and post-production are the three key stages to make a film.

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Pre-production

The preparation phase of film making in which the screenplay is written.

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Production

The filming phase of film making.

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Post-production

The editing phase in film making.

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Video Culture

The consumption and sharing of videos, made accessible for viewing at home shortly after cinema release.

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Cable Television

Television service delivered through wired connections, experiencing rapid expansion.

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Video Games

Electronic games played on computers, consoles, mobile devices, or online.

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Advertising Techniques

Methods used to attract attention to a product or service.

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Branding

Creating a unique image and identity for a product or service.

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Image Creation (Advertising)

Giving a product a specific personality to appeal to a particular consumer group.

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Mythologization (Advertising)

Using unconscious archetypal motifs to create a commercial image.

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Aestheticization (Advertising)

Using visual art principles to make advertising more attractive.

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Reality Advertising

Using real people or celebrities, instead of actors.

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Simulation (Advertising)

Creating advertising by mirroring popular culture styles and trends.

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Advertising Placement

Subtly influencing consumer perception.

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Slang in Social Media

Trends in social media language, needing widespread use to become common.

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Study Notes

Printed Media

  • Examples include books, magazines, newspapers, and comic books.
  • Provide information anytime.
  • Movable type allows for this.
  • Kenkoy was the Philippines' first comic strip.
  • Antonio Velasquez created the Philippines' first modern comic strip.
  • Jose Rizal's "Ang Matsing at ang Pagong" was one of the first comics in the Philippines.

Electronic Media

  • Telegraphs are modern electronic means of communication.
  • Nikola Tesla developed high-frequency transformers.
  • Guglielmo Marconi transmitted the first radio signal in 1895.
  • Radiotelegraph signals travel in all directions.
  • Henry Hermann owned the first thirty-fifty watt stations (KZKZ, KZRM, KZEG).

Audio Media

  • Podcasts deliver radio-style information to devices.
  • Thomas Edison invented the phonograph.
  • Classical music features works by eminent composers (e.g., Mozart).
  • Country music encompasses traditional, urban, and rock country, with rural themes.
  • Disco emerged due to urban nightlife.
  • Electric pop blends pop, rap, rock, techno, and other genres.
  • Electronic music incorporates electronic effects and digital instruments.
  • Experimental music uses non-musical objects.
  • Folk music uses traditional instruments.
  • Gospel music focuses on spirituality.
  • Jazz and blues encompass various eras and subgenres.
  • Opera is a romantic-era form of high culture.
  • Rap and hip-hop include classic and contemporary works.
  • Rhythm and blues, funk, and soul include classic and contemporary performers.
  • Rock encompasses various styles (e.g., rock and roll, jazz rock, hard rock).
  • Indie music is created and sold independently, often aesthetically distinct from mainstream trends.

Film

  • Three types of film: narrative, documentary, animated.
  • Narrative film: fictional or factual portrayals.
  • Three stages of film creation: pre-production, production, post-production.
  • Documentary film: depicts real-life circumstances.
  • Animated film: narrative stories, often for children.
  • Video culture became accessible for home viewing.

Television

  • Philippine television began with DZAQ-TV Channel 3 in 1953.
  • Cable television experienced rapid expansion.

Video Games

  • Electronic games played on computers, consoles, mobile devices, or online.

Advertising

  • Advertising aims to attract attention.
  • Branding uses tactics, social patterns.
  • Techniques include positioning, image creation, mythologization, aestheticization, reality advertising, simulation, and placement.
  • Image creation gives a product a "personality" to target specific demographics.
  • Mythologization uses archetypes for imagery.
  • Aestheticization utilizes visual art practices.
  • Reality advertising uses real people, celebrities.
  • Simulation uses popular culture trends.
  • Placement can be subliminal.

Social Media and Language

  • Slang in social media spreads when used by many.
  • Pop culture language compresses, uses abbreviations to convey meaning (e.g., artist names).
  • Textspeak is shorthand for common words and phrases.

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Description

Explore the various forms of media including printed media, electronic communication, and audio formats. This quiz covers historical milestones and key figures in the development of each media type. Test your knowledge about comics, radio, and music innovations.

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