Types and Development of Media

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Questions and Answers

Which of the following is NOT considered a form of new media?

  • Television (correct)
  • Podcasts
  • Websites
  • Social Networks

What primarily differentiates mass media from other forms of communication?

  • It exclusively includes digital communication forms.
  • It promotes two-way communication between parties.
  • It channels messages from a single source to many recipients at once. (correct)
  • It channels messages between multiple sources simultaneously.

Which historical phase of media development comes directly after the Primary Oral Culture?

  • Literacy Culture (correct)
  • Digital Age
  • Convergent Media
  • Industrial Age

How does the medium affect the message conveyed?

<p>By influencing both the content and the way it is perceived. (A)</p> Signup and view all the answers

Which of the following media forms primarily developed in the late 20th and early 21st century?

<p>Ebooks (A)</p> Signup and view all the answers

Which structure refers to a story that starts at the end and moves backward?

<p>Circular Structure (C)</p> Signup and view all the answers

What narrative perspective allows the audience to know the thoughts and feelings of multiple characters?

<p>Omniscient Narrator (D)</p> Signup and view all the answers

In which perspective are events presented as if they are happening in real-time with no narrator intervention?

<p>Objective Perspective (B)</p> Signup and view all the answers

Which camera technique assesses how angles and movement shape viewer perception?

<p>Camera Techniques (A)</p> Signup and view all the answers

What media theory suggests the mass media have a direct and potent effect on audiences?

<p>Bullet Theory (A)</p> Signup and view all the answers

Which narrative structure involves interconnected vignettes tied together by a central event?

<p>Mosaic Structure (C)</p> Signup and view all the answers

What allows individuals to actively participate in a feedback-driven communication loop in social networks?

<p>Mass Self-Communication (B)</p> Signup and view all the answers

Which role describes an individual who connects multiple groups and relays information?

<p>Liaison/Hinge (C)</p> Signup and view all the answers

Which dynamics in cinematic imagery are commonly examined in classical cinema?

<p>Image Relationships (A)</p> Signup and view all the answers

What narrative device presents a character's manipulated and deceptive version of events?

<p>Unreliable Narrator (A)</p> Signup and view all the answers

Which characteristic of television as a medium enables real-time access to events and news?

<p>Immediacy (A)</p> Signup and view all the answers

What defines 'cool media' in the context of media classification?

<p>High participation and multisensory experience (B), Low definition requiring audience interpretation (C)</p> Signup and view all the answers

Which of the following formats falls under the category of non-fiction television?

<p>Reality shows (B)</p> Signup and view all the answers

What factor contributed to the rapid increase in television ownership after World War II?

<p>Post-war economic prosperity (A)</p> Signup and view all the answers

Which media element does television borrow from radio?

<p>Live broadcasting (C)</p> Signup and view all the answers

What shift occurred during the Golden Age of Television?

<p>Development of diverse genres and themes (C)</p> Signup and view all the answers

Which television format is characterized by showcasing real people in diverse situations?

<p>Reality shows (C)</p> Signup and view all the answers

What best describes the term 'niche media'?

<p>Geared towards a specific audience (A)</p> Signup and view all the answers

What is a significant limitation of television as noted in the critical approach to TV?

<p>The tendency to promote trivial content (C)</p> Signup and view all the answers

How did the role of the 'auteur' influence television series?

<p>Elevating the status of screenwriters and directors (C)</p> Signup and view all the answers

What quality differentiates hot media from cool media?

<p>Rich in details and primarily engaging one sense (D)</p> Signup and view all the answers

In what way has television adapted to technological advancements?

<p>Integrating online content and streaming capabilities (B)</p> Signup and view all the answers

What is an example of a dramatic series that captivates viewers with intricate plots?

<p>Game of Thrones (B)</p> Signup and view all the answers

Which of these elements contributes to television's effectiveness in advertising?

<p>Combination of images and sound (D)</p> Signup and view all the answers

What is a primary impact of the circular circulation of information in television?

<p>It creates mental enclosure and isolation among viewers. (C)</p> Signup and view all the answers

How does the urgency for breaking news in television affect content presentation?

<p>It fosters a link between speed and shallow thinking. (A)</p> Signup and view all the answers

What role does the partial host play in televised debates?

<p>They control speaking times and tone of interventions. (A)</p> Signup and view all the answers

Which characteristic is NOT typical of classical cinema?

<p>Ambiguous storytelling. (C)</p> Signup and view all the answers

Which of the following describes the impact of radio during major world events?

<p>It played a crucial role in providing real-time updates. (C)</p> Signup and view all the answers

What was a significant aspect of radio's cultural impact in the 20th century?

<p>It facilitated grassroots organizing. (A)</p> Signup and view all the answers

In postmodern cinema, what is meant by genre hybridization?

<p>Blending different styles and genres. (A)</p> Signup and view all the answers

What impact did the establishment of regulatory bodies in the 1920s have on radio?

<p>Standardized frequencies and licenses. (C)</p> Signup and view all the answers

Which of the following is a characteristic of modern cinema?

<p>Emphasis on introspective protagonists. (D)</p> Signup and view all the answers

What is a common criticism of debates conducted on television?

<p>They often lack genuine confrontation. (A)</p> Signup and view all the answers

What does the concept of 'invisible preparations' in televised debates refer to?

<p>Behind-the-scenes scripting that influences the debate. (D)</p> Signup and view all the answers

What does the urgency in news broadcasting often compromise?

<p>Investigative journalism. (D)</p> Signup and view all the answers

What distinguishes postmodern cinema from classical cinema?

<p>Fragmented narrative structures. (D)</p> Signup and view all the answers

How did radio's early development influence social movements?

<p>It provided a platform for marginalized voices. (C)</p> Signup and view all the answers

What is a key characteristic of originality in cinema?

<p>Innovating proposals in script or style (C)</p> Signup and view all the answers

Which type of analysis emphasizes the emotional connection and identification with characters?

<p>Character Analysis (B)</p> Signup and view all the answers

What does the concept of 'nonlinear narrative' entail?

<p>Multiple interconnecting stories unfolding at different times (A)</p> Signup and view all the answers

In terms of audience participation in transmedia storytelling, which of the following is true?

<p>Fans shape the direction of the story through engagement (D)</p> Signup and view all the answers

What does the aesthetic device in cinema focus on?

<p>Creating an aesthetic experience through cinematic elements (A)</p> Signup and view all the answers

What is a distinguishing feature of the socio-economic device in cinema?

<p>Understanding the production processes and social factors (A)</p> Signup and view all the answers

Which of the following is NOT a common criterion for analyzing a film's success?

<p>Repetitive usage of clichés (B)</p> Signup and view all the answers

Which of the following adequately defines 'platform-specific narratives' in transmedia?

<p>Each platform providing unique contributions to the story (C)</p> Signup and view all the answers

Which aspect does 'internal logic' within coherence ensure?

<p>Consistent tone throughout the film (B)</p> Signup and view all the answers

What role does 'editing' play in aesthetic analysis?

<p>Controlling rhythm and sequencing of scenes (B)</p> Signup and view all the answers

Which principle of transmedia storytelling emphasizes diverse entry points for audiences?

<p>Nonlinear and fragmented structure (D)</p> Signup and view all the answers

What is an example of a narrative device in cinema?

<p>Story structure and editing (D)</p> Signup and view all the answers

Which criterion evaluates a film's impact on the audience's worldview?

<p>Emotional engagement (C)</p> Signup and view all the answers

What is a common outcome of films that effectively convey values or moral lessons?

<p>Inspiring personal or ethical growth (A)</p> Signup and view all the answers

What is the primary role of media in communication?

<p>To channel messages between parties (D)</p> Signup and view all the answers

Which historical phase follows the Industrial Age in media development?

<p>Convergent (New Media) (A)</p> Signup and view all the answers

Which of the following is considered a form of traditional media?

<p>Billboards (C)</p> Signup and view all the answers

What distinguishes mass media from other forms of communication?

<p>Mass media transmits messages from a single source to multiple recipients. (D)</p> Signup and view all the answers

What major advancement in media occurred in the late 20th century?

<p>The rise of digital communication channels (C)</p> Signup and view all the answers

What aspect does the narrative analysis primarily focus on in a film?

<p>Character development and relationships (B)</p> Signup and view all the answers

Which of the following is a core principle of transmedia storytelling?

<p>Nonlinear and fragmented structure of narratives (D)</p> Signup and view all the answers

What defines coherence in film analysis?

<p>Consistent tone and internal narrative logic (D)</p> Signup and view all the answers

In what way does audience participation influence transmedia experiences?

<p>It can actively shape the narrative direction (A)</p> Signup and view all the answers

What describes the technical achievements that can contribute to a film’s success?

<p>Effective editing and sound integration (A)</p> Signup and view all the answers

What is a defining feature of hot media?

<p>Rich in details and sensory stimuli (A)</p> Signup and view all the answers

Which element enhances television's effectiveness in advertising?

<p>Combination of images and sound (C)</p> Signup and view all the answers

During which historical phase did television see a surge in household ownership after World War II?

<p>Post-war boom of the 1940s-1950s (B)</p> Signup and view all the answers

Which aspect of television contributes to its role as an accessible medium?

<p>Wide range of genres available (A)</p> Signup and view all the answers

What does the term 'invisible censorship' in the critical approach to television imply?

<p>Self-censorship due to economic pressures (B)</p> Signup and view all the answers

Which format of television is characterized by presenting real people in diverse situations?

<p>Reality shows (D)</p> Signup and view all the answers

How has television influenced the production of narrative content in contemporary series?

<p>By adopting cinematic techniques and complex themes (A)</p> Signup and view all the answers

What is a primary consequence of the circular circulation of information in television?

<p>Reinforcement of censorship (A)</p> Signup and view all the answers

How does urgency in breaking news negatively affect television content?

<p>It fosters a connection between speed and shallow thinking. (D)</p> Signup and view all the answers

What term describes debates where there are no real differences among participants?

<p>Truly False Debates (B)</p> Signup and view all the answers

What impact did the emergence of local radio stations have on communities?

<p>They created platforms for local news and events. (D)</p> Signup and view all the answers

In the context of television debates, what role does the partial host typically assume?

<p>Controls speaking times and sets the intervention tone (C)</p> Signup and view all the answers

What is a characteristic of modern cinema that contrasts with classical cinema?

<p>Fragmented narrative with ambiguous storytelling (A)</p> Signup and view all the answers

What aesthetic approach does postmodern cinema often utilize?

<p>Pastiche and irony (B)</p> Signup and view all the answers

What was a significant aspect of radio's development during the 1920s?

<p>Standardization of frequencies by regulatory bodies (A)</p> Signup and view all the answers

How does the concept of 'invisible preparations' affect televised debates?

<p>It creates rigid scripts that restrict genuine interaction. (D)</p> Signup and view all the answers

What defining feature of the radio in the 20th century contributed to social movements?

<p>Providing a platform for marginalized voices (A)</p> Signup and view all the answers

Flashcards

Media

The process of sending information from one point to another, often using technology like television, radio, or the internet.

Traditional Media

Traditional media forms, such as newspapers, magazines, television, radio, and movies, that predate the internet.

New Media

New media forms, such as websites, social media, streaming services, smartphones, and video games, that emerged with the rise of the internet.

Medium's Influence on Meaning

The way in which a medium affects the meaning of a message. For example, a news article on a website might have a different impact than the same article in a printed newspaper.

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Mass Media

Media that reaches a large number of people simultaneously, such as television broadcasts, newspapers, and radio shows.

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Print Media

Media that uses printed materials like newspapers, magazines, and books to communicate information.

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Digital Media

Media that uses websites, social media, blogs, podcasts, and streaming platforms to distribute content.

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Niche Media

Media that focuses on a specific audience with shared interests, such as sports channels or scientific journals.

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Cool Media

Media that engages the audience actively by requiring them to fill in information and make interpretations.

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Reality Shows

TV content featuring real people in various situations, such as talent shows or reality dating shows.

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Talk Shows

TV shows that involve discussions and interviews with guests, often on current events or entertainment topics.

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Game Shows

Shows where contestants compete in games or challenges for prizes or rewards.

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Documentary Series

TV programs that explore historical events, cultural phenomena, or famous personalities in depth.

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Animated Series

TV shows created using animation techniques with storylines often catering to different age groups.

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Comedies

TV shows focused on humorous situations and characters, often using witty dialogue and relatable scenarios.

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Dramatic Series

TV shows that center around complex characters facing challenges and engaging in dramatic conflicts.

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VMVPDS

Services that offer bundles of live TV channels online, similar to traditional cable or satellite packages.

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Invisible Censorship

The idea that media platforms can influence societal norms and beliefs without explicit censorship, often through economic and ownership pressures.

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Selection Principle

A media phenomenon where the coverage of events focuses heavily on sensationalism and spectacle, often exaggerating their significance and drama to attract viewers.

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Homogeneity in TV Content

The tendency for television channels to offer similar content, reducing the diversity of viewpoints and creating a sense of mental enclosure among viewers.

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Circular Information Flow

A situation where news and information circulate among journalists who share similar backgrounds and viewpoints, reinforcing existing biases and potentially leading to censorship.

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Urgency in Breaking News

The pressure on television news to break stories quickly, sometimes at the cost of thoughtful analysis and in-depth reporting.

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Truly False Debate

A debate that appears real but is staged with participants who actually agree with each other, creating a false sense of controversy.

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Partial Host in Debates

A debate where the host or moderator controls the speaking time and tone of the discussion, potentially influencing the perceived balance and fairness of the conversation.

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Guest Panel Composition in Debates

The practice of deliberately selecting guests for debates based on their perceived political leanings, creating an illusion of diverse representation.

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Invisible Preparations for Debates

The process of pre-planning and scripting debates, limiting spontaneity and potentially shaping the arguments presented to conform to a predetermined narrative.

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Language Game Logic in Debates

A debate format that emphasizes confrontational rhetoric and adherence to formal language rules, potentially masking substantive dialogue and avoiding crucial issues.

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Contradictions in Television Control

The inherent tension between the apparent freedom of television and the underlying control exercised by its producers, often involving collusion between participants.

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Early Development of Radio

The development of radio technology in the late 19th and early 20th centuries, marked by pioneers like Guglielmo Marconi.

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Regulation and Standardization of Radio

The establishment of regulatory bodies, such as the Federal Radio Commission, to standardize frequencies and licensing, creating a foundation for organized broadcasting.

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Radio as a Mass Medium

The emergence of radio as a mass communication medium reaching millions of households and shaping public opinion through news, entertainment, and music.

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Radio's Cultural Impact

The transformative impact of radio, including its role in democratizing information access, fostering a shared national culture, and promoting social movements.

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Radio's Role in World Events

The use of radio to provide real-time updates and foster morale during major events like World War II.

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Challenge to Authenticity

A challenge to authenticity in storytelling where the truth and reality of events are questioned, often featuring unreliable narrators.

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Thematic Analysis

A type of film analysis that focuses on understanding the themes and concepts explored in the film.

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Visual Style

The elements of a film that create its visual style, including camera angles, lighting, color choices, and editing techniques.

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Story Structure Analysis

A structural approach to film analysis that examines the narrative's organization, including beginning, conflict, and resolution.

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Communicative Analysis

A type of film analysis that investigates how the film engages the audience emotionally and cognitively, considering audience expectations and conventions.

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Transmedia Storytelling

The use of various platforms, such as TV, social media, and video games, to tell a single story with each platform contributing unique content to create a richer narrative.

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Aesthetic Analysis

The way in which a film's aesthetic elements, including visuals and sound, contribute to the overall aesthetic experience.

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Narrative Analysis

The way in which the film's narrative unfolds, considering the order of events, the perspective of the story, and the relationships between characters.

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Character Analysis

The examination of the film's characters, including their types, development, and relationships with each other.

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Contextual (Production) Analysis

A film analysis approach that explores the film's production context, including the producers, writers, and creative team.

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Originality

A criterion for evaluating a film based on its innovative and unique approach to storytelling, visuals, and style.

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Emotionality

A criterion for assessing a film based on its ability to evoke emotions in the audience, creating tension, surprise, or empathy.

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Edifying

A criterion for evaluating a film based on its ability to convey values, moral lessons, or inspire reflection on life and human behavior.

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Coherence

A criterion for evaluating a film based on its coherence and unity, ensuring that the narrative and style work together seamlessly.

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Technical Achievement

A criterion for evaluating a film based on its technical skills, like sound editing, visual effects, and cinematography.

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Successfulness

A criterion for evaluating a film based on its success in attracting a large audience, generating positive reception from critics, and achieving recognition through awards.

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Episodic Structure

A narrative structure where the storyline is told in a series of distinct segments, each with its own self-contained plot.

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Circular Structure

The story starts at the end and unfolds in reverse chronological order, often creating a sense of mystery or suspense.

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Mosaic Structure

A narrative style that presents interconnected vignettes, exploring different stories in various parts of the world, all linked by a central event or theme.

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Omniscient Narrator

A narrative style where the audience knows the thoughts and feelings of all characters, offering a comprehensive perspective on the story.

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Limited Narrator

The story is told from the main character's perspective, limiting the audience's knowledge to their thoughts, feelings, and experiences.

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First-Person Narrator

A narrative style where the story is told directly by the protagonist, using the "I" pronoun.

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Third-Person Narrator

A narrative style where the story is told from an external perspective, but focuses on the events surrounding the main characters and conflict.

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Multiple or Polyphonic Narratives

A narrative style featuring multiple perspectives, where different characters' stories intertwine.

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Objective Perspective

A narrative perspective that presents events objectively, like a real-time recording, without narrator intervention, often to enhance realism.

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Subjective Perspective

This narrative perspective immerses the audience in the character's subjective experience, showing their internal world through visual techniques that reflect their perception of reality.

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What is a medium?

A medium is a channel of communication between two parties.

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What is Mass media?

Media refers to various forms of communication that send messages from a single source to many simultaneously.

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How does the medium affect the message?

The medium itself influences the meaning of the message, not just the content.

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What is the most influential media?

Writing and language, being fundamental to human communication, are arguably the most influential media.

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How do different media transmit messages?

Different media forms have unique ways of delivering messages.

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Television's Impact on Popular Culture

Television's key strength in creating large-scale cultural events and influencing public opinion.

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Cinematic Influence on TV

The increasing trend of television programs adopting cinematic techniques like sophisticated visual storytelling and complex narratives.

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Nonlinear narrative

A narrative technique where the story unfolds out of chronological order, often intertwining multiple storylines happening at different times.

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Classic three-act structure

A narrative device where the events are presented in a specific order, typically beginning with the introduction, followed by the development of conflict, and concluding with a resolution.

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Urgency and Fast Thinking

Television news prioritizes speed and immediacy over thoughtful analysis, often resulting in shallow thinking and incomplete coverage.

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Partial Host

Television debates often feature a host who controls speaking times and sets the tone, potentially influencing the perceived balance and fairness of the discussion.

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Guest Panel Composition

Television debates carefully select guests based on their perceived political leanings, creating an illusion of diverse viewpoints.

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Invisible Preparations

Television debates often involve pre-planned conversations that lead to rigid scripts, limiting spontaneity and shaping the arguments presented.

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Contradictions and Tensions

The inherent tension in television between the apparent freedom of expression and the underlying control exerted by producers, often involving collusion between participants.

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Technological Innovation in Radio

Advances like FM broadcasting in the 1930s improved sound quality and expanded the variety of programming available on radio.

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Study Notes

Types of Media

  • Traditional media includes print (newspapers, magazines, books, signs, billboards), broadcast (TV, radio, music, movies).
  • New media encompasses websites, blogs, apps, wikis, emails, ebooks, podcasts, RSS feeds, smartphones, social networks, streaming music/video.

Media Development

  • Most media developed in recent history (especially new media), primarily in the late 20th and early 21st centuries.
  • Influential media is often the oldest (writing, language).
  • Development stages: Primary Oral Culture -> Literacy Culture -> Industrial Age -> Convergent (New Media).
  • The term "media" traditionally focused on 19th-century forms (newspapers, magazines, photography, film).
  • Media studies now include 20th-century broadcast (radio, TV), and newer media (popular music, internet, video games).

What is Media?

  • Media (plural of "medium") channels messages between parties.
  • Mass media sends messages from a single source to many recipients simultaneously.
  • Different media (film, TV, radio, press, web) have varying ways of transmitting messages.
  • The medium itself shapes the meaning of the message, influencing how we live, think, and communicate in modern society.

Media Classification

  • Based on Technology:
    • Traditional: print, radio, TV.
    • Digital: websites, social media, blogs, podcasts, streaming platforms.
  • Based on Audience:
    • Mass media: broad audience (broadcast TV, radio, large news portals).
    • Niche media: specific audience (scientific journals, sports media, specialized channels).
  • Based on Transmission Channel:
    • Print: newspapers, magazines, books.
  • Based on Audience Interaction:
    • Cool media: high audience participation (conversations, telephone). Low definition, multisensory.
    • Hot media: low participation, high definition, delivering considerable information, unisensory focus (cinema, photography).

Television as a Medium

  • Combined visual and auditory, creating a rich sensory experience.
  • Highly accessible, via various devices (televisions, computers, smartphones).
  • Provides immediate access to current information.
  • Diverse programming caters to various audiences.
  • A composite medium, inheriting elements from radio (live broadcasting, advertising), cinema (narrative techniques), internet (online content, streaming), and advertising (visual/sound impact).
  • Promotes mass cultural events.
  • Complements print media by offering visual updates.

Television Evolution

  • Early experiments (1920s-1930s): Inventors like Farnsworth and Baird.
  • First public broadcasts (1930s).
  • Post-War boom (1940s-1950s): Popularity and manufacturing surge.
  • Golden Age of Television (1950s): Iconic shows, diverse genres.
  • Show developments exploring mature/controversial topics, elevating the role of screenwriters, and adopting cinematic styles for TV series. Episodes became longer, with fewer per season.

TV Formats

  • Non-Fiction: Reality shows, talk shows, game shows, documentary series (exploring diverse situations, topics, contexts). Features participatory experiences.
  • Fiction: Animated series, comedies, dramatic series (various genres, narratives).

Critical Approach to TV

  • Invisible Censorship: Self-censorship arises from economic pressures & content demand. Prioritization of trivial content; limited access to information.
  • Hiding by showing: Sensationalism/spectacle in TV coverage, dramatizing events.
  • Circular Circulation of Information: Homogeneity across channels. Implies a circular information flow, hindering viewer exposure to diverse content.
  • Urgency and Fast Thinking: Breaking news urgency, hindering thoughtful expression. Prioritizes speed over reflection.
  • Truly False/Falsely True Debates: Staged confrontations, pre-set discussions, irrelevant questions. Mimics a wrestling match, often lacking genuine debate.

Radio

  • Early Development: (1890s-1920s) Wireless transmissions.
  • Regulation and standardization (1920s).
  • Mass Communication (1920s-1930s): Public opinion shaping.
  • Cultural Impact: Democratized information access, fostered a shared national culture.
  • World Events: Crucial in major events like World War II.
  • Advertising Boom: Commercial radio and marketing.
  • Technological Innovation: FM broadcasting improved sound.
  • Community Connection: Local stations.
  • Social Movements: Provided a voice to marginalized groups.

Cinema

  • Key Debates: Specificity of the medium, aesthetics, genre, realism.
  • Cinema Over Time: Classical cinema (linear narrative, defined protagonist), modern cinema (fragmented narrative, complex characters, experimentation), postmodern cinema (genre hybridization, intertextuality, fragmented aesthetics).

How to Analyze Cinema

  • What Makes a Good Film:
    • Ordinary criteria: success (audience reception, box office, awards), technical achievement (mastering techniques, innovation).
    • Common criteria: edifying (values, inspiration), emotional (engaging audience, emotional connection), coherence (narrative, stylistic unity).
    • Distinguished criteria: originality (innovative approach), and coherence (internal logic).
  • Types of Analysis: Narrative (story, characters), aesthetic (visual style, editing), character (acting, psychology), thematic (ideology).

Devices of Cinema

  • Technological, socioeconomic, spectatorial, narrative, audiovisual, aesthetic.

Transmedia

  • An interconnected ecosystem where stories are told across multiple platforms, each contributing uniquely.
  • Principles of transmedia storytelling: platform-specific narratives, audience participation, nonlinear and fragmented structure.
  • Key drivers: Technological advancement (streaming, social media), and audience behavior (expectations for immersive experiences).
  • Specific examples include Disney+ leveraging its franchise ecosystem for cross-promotion.

Narrative Analysis

  • Story structure: three-act, non-linear, episodic, circular, mosaic.
  • Narrative perspective: omniscient, limited, first-person, third-person, multiple (polyphonic), objective, subjective, unreliable narrator.

Audiovisual Analysis

  • Audio & Visual characteristics: visual themes, camera techniques, use of lighting, sound design, music, types of shots. Note different framing techniques: ELS, LS, FS, MFS, MWS, ... Examine relationships between images in different contexts.

Media Theories

  • Top-Down Theories:
    • Bullet Theory, Mass Society Theory, Two-Step Flow of Communication, Law of Six Degrees of Separation.
  • Social Networks: Liaison/Hinge, Gatekeeper, Group Leader.
  • New Paradigm: Mass Self-Communication, Circuit Flow (emphasize the active role of individuals in communication within networks).

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