Podcast
Questions and Answers
What characterizes the penetration stage of media development?
What characterizes the penetration stage of media development?
- The public's growing acceptance and positive evaluation of the new medium. (correct)
- The medium reaches its maximum market penetration.
- The old medium attempts to redefine its presence in the market.
- Technological advancement leading to the creation of a mass medium.
Which of the following best describes the adaptation stage in media development?
Which of the following best describes the adaptation stage in media development?
- The introduction of a groundbreaking new medium.
- A new medium emerges, causing the decline of the previous one.
- The old medium attempts to redefine and redesign its market presence. (correct)
- The medium reaches its peak in popularity.
Which of the following wearable technologies is specifically designed for monitoring health and exercise?
Which of the following wearable technologies is specifically designed for monitoring health and exercise?
- Smart watches
- Smart eyewear
- Fitness trackers (correct)
- Smart clothing
What is an example of smart eyewear as a form of wearable technology?
What is an example of smart eyewear as a form of wearable technology?
What happens during the decline stage of media development?
What happens during the decline stage of media development?
Which role is described as providing information to lesser active persons within a group?
Which role is described as providing information to lesser active persons within a group?
What type of journalist primarily uses social media to distribute their content?
What type of journalist primarily uses social media to distribute their content?
Which group primarily consists of individuals who create media content without formal training in journalism?
Which group primarily consists of individuals who create media content without formal training in journalism?
In the context of 'People in Media', which type is explicitly associated with traditional news reporting through visual means?
In the context of 'People in Media', which type is explicitly associated with traditional news reporting through visual means?
Which of the following is NOT a role classified as 'People as Media'?
Which of the following is NOT a role classified as 'People as Media'?
Flashcards
Innovation Stage
Innovation Stage
The initial stage of a mass medium's lifecycle, marked by technological advancements.
Penetration Stage
Penetration Stage
The stage where a new medium enters the market and gains consumer acceptance, with growing public use.
Peak Stage
Peak Stage
The stage where a medium reaches its highest point of popularity and use.
Decline Stage
Decline Stage
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Adaptation Stage
Adaptation Stage
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People as Media
People as Media
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People in Media
People in Media
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Opinion Leaders
Opinion Leaders
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Citizen Journalist
Citizen Journalist
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Multimedia Journalist
Multimedia Journalist
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Study Notes
Media and Information Trends
- Mass media development occurs through the introduction of new technology.
- The innovation stage marks the initial technological advance.
- The penetration stage observes consumer adoption and market entry.
- Positive public reception and growing acceptance characterize this stage.
- The peak stage represents maximum medium penetration.
- The decline stage follows the peak, as new media challenge existing mediums.
- The adaptation stage sees older media redefine themselves in the market.
Wearable Technology
- Smart watches are standalone personal communication devices.
- Fitness trackers use motion sensors to record exercise data.
- Smart eyewear, including VR, integrates smartphone or computer functions into vision.
- Smart clothing includes heated, medical, and task monitoring apparel.
- Medical devices aid in diagnosis and recovery.
- Other infotainment devices encompass items like wireless headphones and simulations.
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Description
Explore the evolution of mass media through different technological stages and understand various forms of wearable technology. This quiz delves into the impact of innovation and market trends in media alongside the functionalities of devices like smartwatches and fitness trackers. Assess how these technologies redefine human interaction and lifestyle.
