Media Measurement Techniques Quiz

A method that combines active and passive techniques to measure media consumption across different platforms, including TV, internet, and mobile devices. It offers a comprehensive view of audience behavior across various media but faces challenges with data complexity and reliability.

These surveys collect data on digital and internet media consumption using questionnaires and tracking user behavior across smartphones, tablets, and computers. They offer a comprehensive view of both digital and traditional media usage, but raise privacy concerns due to data collection from personal devices.

A group of carefully selected people (typically households) that represent a larger population. In TV viewership, panels are used to provide insights into the habits and preferences of the audience, allowing companies to make informed decisions about advertising and programming.

A leading media measurement company in the US. Nielsen tracks TV viewership across the country using a panel of 42,000 households, capturing data on what people are watching, when, and across different devices, including TV, computers, and smartphones.

A media measurement organization in the UK, similar to Nielsen in the US. BARB tracks TV viewership, providing insights into the content people watch, time of viewing, and whether they watch live or recorded programs.

Netflix measures how many hours a title is watched globally from Monday to Sunday, used for its weekly Top 10 lists.

Calculated by dividing total hours watched by runtime, it allows comparing Netflix content with traditional TV metrics like viewership.

A metric that tracks how many subscribers stay with the service or leave, providing insight into subscriber loyalty.

Tracks the revenue gained per subscriber across different regions, showing the profitability of subscribers.

Measured by how much time users spend consuming content on the platform, reflecting engagement level.

Measures the impact of specific shows and movies on driving subscriptions, showing their effectiveness in attracting new users.

A type of content strategy that combines various approaches like original content, licensing, and acquisitions, aiming for a diverse and engaging library.

The increasing demand for original, fresh, diverse content that caters to various audiences, reflecting changing preferences.

The number of unique users who engaged with your OTT service in the past month.

The total cost of acquiring a new customer.

The amount of money a customer is expected to spend during their lifetime.

The percentage of visitors who complete a desired action, like starting a free trial.

Measures the percentage of customers who return to your platform within a specific time frame.

Represents the overall goal for your OTT platform, like customer loyalty or platform growth.

Granular metrics that measure specific actions and drive towards the North Star Metric.

A way to access video content using the internet, bypassing traditional methods like cable or satellite. Examples include Netflix, Hulu, Youtube, and Disney+.

Video content that viewers can watch whenever they choose, instead of being limited to scheduled broadcasts. Examples include content on Netflix, Amazon Prime Video, or cable-provided on-demand options.

A subscription-based model where you pay a recurring fee for unlimited access to a library of content. Examples include Netflix, Disney+, and HBO Max.

Consumers pay to access specific content on a per-view basis. Similar to renting a movie from a store, but online.

A combination of models, using both subscription and transactional elements for content access. Offers more flexible options.

A type of VOD that relies on ad revenue to provide free access to a library of content. Similar to watching free TV with commercials.

Primarily focuses on ad-supported revenue, providing a wider variety of content compared to subscription services. These services offer a selection of content for free, while the option to pay for premium content may also be available.

A premium model used for new releases, typically available for rental at a higher price. This model offers a pay-per-view option for recently released movies.

Total active subscribers globally and domestically; Includes traditional cable HBO and streaming subscribers.

Cost of production and marketing for a show divided by the number of new Prime members who first streamed that show.

Subscription Drivers: High demand, low CPFS (ideal for acquiring new subscribers). Churn Reducers: High demand, high CPFS (retain existing subscribers). Niche Attractors: Low demand, low CPFS (target specific demographics). Low ROI Shows: Low demand, high CPFS (poor performance).

Long-term focus for growth and unify teams around key business goals.

Personalized recommendations and content delivery improve user satisfaction and retention by meeting individual preferences.

Real-time data insights enable platforms to respond faster to market trends and competitor strategies.

Developers, sales, and marketing teams can make informed decisions based on user behavior, leading to optimized campaigns and product offerings.

The total number of times an ad or post is shown to users, including repeat views by the same user.

Measures how much you're paying for every 1,000 impressions your ad generates.

The number of times an individual user sees the same ad or post.

The total number of unique users who see your content, whether through organic or paid methods.

The number of unique users who see your content without any paid distribution.

The amount you pay for each click on your ad.

The cost associated with acquiring a new customer or completing a conversion action (e.g., purchase, sign-up).

This metric tells you how much revenue you’re generating for every $1 spent on ads. A ROAS > 1 means the campaign is profitable, while a ROAS < 1 indicates a loss.