Podcast
Questions and Answers
What is the primary benefit of Netflix partnering with Kantar in Spain?
What is the primary benefit of Netflix partnering with Kantar in Spain?
- To enhance the quality of their original content
- To reduce subscription costs for users
- To expand their programming to international markets
- To gain a comprehensive understanding of audience consumption patterns (correct)
Which metric measures the percentage of TV viewers watching a specific program?
Which metric measures the percentage of TV viewers watching a specific program?
- Share of Audience (SOA)
- Reach
- Total Television (TTV)
- Rating (correct)
What does the term 'Universe' refer to in audience measurement?
What does the term 'Universe' refer to in audience measurement?
- The percentage of total viewers watching a network
- The total group of individuals being studied (correct)
- The unique audience for a program
- The number of viewers watching a specific program
How do programmers ensure cultural relevance in television programming?
How do programmers ensure cultural relevance in television programming?
What does the term 'Share of Audience (SOA)' specifically indicate?
What does the term 'Share of Audience (SOA)' specifically indicate?
Which metric refers to the raw count of viewers watching a broadcast?
Which metric refers to the raw count of viewers watching a broadcast?
What is a core aspect of the complexity in television programming?
What is a core aspect of the complexity in television programming?
Which factor does NOT significantly influence global programming standards?
Which factor does NOT significantly influence global programming standards?
What is the total number of individuals measured by Kantar Media in the UK?
What is the total number of individuals measured by Kantar Media in the UK?
How many households are in the Kantar Media panel in Spain?
How many households are in the Kantar Media panel in Spain?
What type of data does HbbTV merge with audience measurement panels?
What type of data does HbbTV merge with audience measurement panels?
Which of the following aspects is NOT tracked by Kantar Media in Spain?
Which of the following aspects is NOT tracked by Kantar Media in Spain?
What is a primary benefit of using the Focal Meter?
What is a primary benefit of using the Focal Meter?
Why is the data merging in HbbTV significant?
Why is the data merging in HbbTV significant?
What population does the Kantar Media panel in Spain aim to represent?
What population does the Kantar Media panel in Spain aim to represent?
Which devices do the Focal Meter track content from?
Which devices do the Focal Meter track content from?
What has significantly contributed to the increased viewership of streaming services during the pandemic?
What has significantly contributed to the increased viewership of streaming services during the pandemic?
Which of the following best describes the term 'AVOD'?
Which of the following best describes the term 'AVOD'?
What is a primary feature of SVOD services?
What is a primary feature of SVOD services?
How did consumer behavior shift during the pandemic according to the content?
How did consumer behavior shift during the pandemic according to the content?
Which of the following is an example of TVOD?
Which of the following is an example of TVOD?
What impact did the rise of Connected TV (CTV) devices have on content consumption?
What impact did the rise of Connected TV (CTV) devices have on content consumption?
What is a characteristic of OTT services?
What is a characteristic of OTT services?
What challenge are media companies facing due to the shift towards streaming services?
What challenge are media companies facing due to the shift towards streaming services?
What is the main purpose of Input Metrics?
What is the main purpose of Input Metrics?
Which of the following is an example of a North Star Metric for Netflix?
Which of the following is an example of a North Star Metric for Netflix?
How is Average Revenue Per User (ARPU) calculated?
How is Average Revenue Per User (ARPU) calculated?
What does Customer Lifetime Value (CLV) help optimize?
What does Customer Lifetime Value (CLV) help optimize?
In the context of OTT Metrics, what does a higher conversion rate signify?
In the context of OTT Metrics, what does a higher conversion rate signify?
What is the formula for calculating Customer Acquisition Cost (CAC)?
What is the formula for calculating Customer Acquisition Cost (CAC)?
Which metric is essential to understanding user retention for niche content?
Which metric is essential to understanding user retention for niche content?
What distinguishes North Star Metrics from Input Metrics?
What distinguishes North Star Metrics from Input Metrics?
What is the abandon rate defined as?
What is the abandon rate defined as?
Which metric specifically tracks the percentage of customers leaving a service?
Which metric specifically tracks the percentage of customers leaving a service?
What type of data does Google Data Studio primarily visualize?
What type of data does Google Data Studio primarily visualize?
What do engagement metrics track?
What do engagement metrics track?
What defines inactive users?
What defines inactive users?
What trend is associated with platforms investing in localized content?
What trend is associated with platforms investing in localized content?
Which of the following statements about subscription billing data is correct?
Which of the following statements about subscription billing data is correct?
How is AI expected to improve user engagement according to future trends?
How is AI expected to improve user engagement according to future trends?
What is the primary difference between spontaneous virality and planned virality?
What is the primary difference between spontaneous virality and planned virality?
Which factor significantly increases the shareability of digital content?
Which factor significantly increases the shareability of digital content?
What does total reach measure in the context of virality?
What does total reach measure in the context of virality?
What represents positive virality?
What represents positive virality?
Jonah Berger's 'STEPPS' model emphasizes what aspect of why people share content?
Jonah Berger's 'STEPPS' model emphasizes what aspect of why people share content?
How does humor contribute to the virality of content?
How does humor contribute to the virality of content?
What is a potential downside of negative virality?
What is a potential downside of negative virality?
Which characteristic is crucial for content to go viral in terms of design?
Which characteristic is crucial for content to go viral in terms of design?
Flashcards
Audience Measurement Panel
Audience Measurement Panel
A group of homes selected to reflect various households and regions within a country, used to track TV viewing habits.
HbbTV (Hybrid Broadcast Broadband TV)
HbbTV (Hybrid Broadcast Broadband TV)
A system that combines data from audience measurement panels and Smart TV census data to offer a more in-depth understanding of TV viewing behavior.
Focal Meter
Focal Meter
A device connected to your home internet router that tracks online media consumption from specific platforms, such as Netflix, YouTube, etc.
Demographics
Demographics
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Audience Measurement
Audience Measurement
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Representativeness
Representativeness
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Granularity
Granularity
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Targeting
Targeting
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Monthly Active Users (MAU)
Monthly Active Users (MAU)
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Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC)
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Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU)
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Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV)
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Conversion Rate (CR)
Conversion Rate (CR)
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Retention Rate
Retention Rate
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Input Metrics
Input Metrics
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North Star Metrics
North Star Metrics
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Television Programming
Television Programming
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Cultural relevance in TV Programming
Cultural relevance in TV Programming
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Global influence on TV programming
Global influence on TV programming
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Rating
Rating
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Total Television (TTV)
Total Television (TTV)
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Share of Audience (SOA)
Share of Audience (SOA)
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Reach
Reach
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Universe
Universe
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What are OTT services?
What are OTT services?
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What is Video on Demand (VOD)?
What is Video on Demand (VOD)?
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What is Subscription Video on Demand (SVOD)?
What is Subscription Video on Demand (SVOD)?
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What's Transactional Video on Demand (TVOD)?
What's Transactional Video on Demand (TVOD)?
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What is Advertising-supported Video on Demand (AVOD)?
What is Advertising-supported Video on Demand (AVOD)?
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What is Hybrid Video on Demand (HYBRID VOD)?
What is Hybrid Video on Demand (HYBRID VOD)?
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What is FAST (Free Ad-Supported Streaming TV)?
What is FAST (Free Ad-Supported Streaming TV)?
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What is the role of Over-The-Top (OTT) in the shift from traditional TV?
What is the role of Over-The-Top (OTT) in the shift from traditional TV?
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Abandon Rate
Abandon Rate
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Churn Rate
Churn Rate
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Engagement Metrics
Engagement Metrics
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Inactive Users
Inactive Users
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Google Data Studio
Google Data Studio
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Subscription Billing Data
Subscription Billing Data
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Ad Server Data
Ad Server Data
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AI Integration
AI Integration
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Virality
Virality
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Spontaneous Virality
Spontaneous Virality
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Planned Virality
Planned Virality
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Relevance
Relevance
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Authenticity & Originality
Authenticity & Originality
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Emotion
Emotion
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Positive Virality
Positive Virality
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Negative Virality
Negative Virality
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Study Notes
Module 2: Introduction to Linear TV Business Models
- TV has been a witness and creator of shared experiences
- Linear TV: Traditional broadcast, real-time programming (e.g., over the air, satellite/cable)
- Non-linear TV: Viewers choose shows to watch via services like Video on Demand (VOD).
- OTT (Over-The-Top): Services bypass traditional distribution methods, mainly over the internet (e.g., Netflix, Hulu)
- MVPD (Multi-Channel Video Programming Distribution): Subscription-based video service providers (e.g., cable, satellite)
Linear TV
- Real-time television service
- Broadcasts scheduled programs conventionally over the air or through satellite/cable
- Not streamed to a specific individual
- Includes nearly all broadcast television services
Non Linear TV
- Type of television that the consumer can interact with
- Viewing television shows through video on demand type service
OTT
- Provides a product over the internet
- Bypasses traditional distribution means
- Media and communication services
- Typically lower in cost than traditional methods of delivery
MVPD
- Delivery of video programming services
- Usually subscription based (pay television)
- Commonly includes cable, satellite, and telecommunications services
Audience Measurement Systems of Linear TV
- Measurement of television audiences is crucial for the medium's market role
- Methodical and independent approach ensures data reliability and trust in the market
- Diary Method: Earliest method, recording viewing via face-to-face or phone interviews
- Simple and easy to implement in small sample sizes
- Provides personal insights into viewers' habits
- Electronic Method: Uses devices that track TV viewing across multiple channels.
- Real-time data and accurate tracking of what's watched
- Measures variables like channel, time, and specific viewers
- Costly to install and maintain devices
- Privacy concerns with constant viewing habit tracking
- Software Method: Combines active and passive measurement techniques across various platforms
- Tracks cross-platform consumption, offering a comprehensive view
- Adapts to new media trends, such as shifts in how people consume content
- Data complexity from varied platforms and devices
- Reliability concerns due to ongoing evolution of technologies
Module 3: Definitions and Differences: OTT, VOD, SVOD, TVOD, AVOD, PVOD, HYBRID VOD, FAST
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Video On-Demand (VoD): system of individual delivery of television programs and films to a subscriber via a digital cable, satellite or terrestrial television network from a multimedia server.
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TVOD: Transactional Video on Demand (pay per view/rental)
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SVOD: Subscription Video on Demand (subscription-based access to content library)
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AVOD: Advertising Video on Demand (free viewing with advertisements)
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MIX: Hybrid Video on Demand (combination of different models like SVOD and AVOD)
Module 4: Social Media Metrics
- Results: Number of times a campaign achieves its intended outcome
- Common Types of Results: Website purchases, leads, form leads, custom conversion
- Cost per Result: Total ad spend divided by the number of results
- Metric 3 (Conversion Rate): Percentage of desired results achieved compared to the total impressions
- Metric 4 (Spend): Total amount of money spent on an ad campaign
- Metric 5 (ROAS): Return on ad spend—revenue generated for every $1 spent on ads
Module 4: Social Media Metrics
- Metric 6 (Impressions): Number of times an ad or post is shown to users (repeat views included)
- Metric 7 (CPM): Cost per 1,000 impressions (cost-efficiency comparison of campaigns)
- Metric 8 (Frequency): Times a user sees the same ad or post
- Metric 9 (Reach): Total number of unique users who see the content (organic/paid)
- Metric 10 (CPC): Cost per click (how much to pay for each click on an ad)
- Metric 11 (CPA): Cost per acquisition (cost to acquire a new customer)
- Metric 12 (LTV): Lifetime value (total customer revenue)
Other (various sections)
- North Star Metrics vs. Input Metrics
- OTT metrics (12 definitions) (MAU, CAC, ARPU, CLTV, etc.)
- Trends and Opportunities (AI integration, cross-media analytics, user engagement, global expansion, sustainability in revenue models)
- Why OTT content publishers aren't leveraging viewership data
- Future Directions: Emerging talent, hybrid models, and content diversity
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