Nielsen Media Research Quiz
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Questions and Answers

What is Nielsen Media Research best known for?

  • Internet and digital media measurement
  • Theatrical audience measurement
  • Nielsen ratings (correct)
  • Market research

    • What does Nielsen Media Research measure?

  • Television, internet, and digital media
  • Television, radio, and internet
  • Television, radio, theatre, films, and newspapers (correct)
  • Television, films, and internet

    • When did NMR become an independent company?

  • 1996 (correct)
  • 1999
  • 2001
  • 2007

    • Who purchased NMR in 1999?

    <p>Dutch conglomerate VNU</p> Signup and view all the answers

    What does Nielsen//NetRatings measure?

    <p>Internet and digital media audiences</p> Signup and view all the answers

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