Nielsen Media Research Quiz
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Questions and Answers

What is Nielsen Media Research best known for?

  • Internet and digital media measurement
  • Theatrical audience measurement
  • Nielsen ratings (correct)
  • Market research

What does Nielsen Media Research measure?

  • Television, internet, and digital media
  • Television, radio, and internet
  • Television, radio, theatre, films, and newspapers (correct)
  • Television, films, and internet

When did NMR become an independent company?

  • 1996 (correct)
  • 1999
  • 2001
  • 2007

Who purchased NMR in 1999?

<p>Dutch conglomerate VNU (B)</p> Signup and view all the answers

What does Nielsen//NetRatings measure?

<p>Internet and digital media audiences (D)</p> Signup and view all the answers

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