5 Questions
What is Nielsen Media Research best known for?
Nielsen ratings
What does Nielsen Media Research measure?
Television, radio, theatre, films, and newspapers
When did NMR become an independent company?
1996
Who purchased NMR in 1999?
Dutch conglomerate VNU
What does Nielsen//NetRatings measure?
Internet and digital media audiences
Test your knowledge of media audience measurement with this Nielsen Media Research quiz. Explore questions about television ratings, radio audience measurement, and other forms of media audience analysis.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free