Media Functions and Historical Context

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Questions and Answers

What was a significant technological advancement during the Industrial Age that involved the use of steam power?

  • The development of machine tools (correct)
  • The invention of the telephone
  • The creation of the light bulb
  • The discovery of electricity

Which of the following best describes the primary function of the printing press?

  • To bind books together
  • To print images on clothing
  • To apply pressure to an inked surface (correct)
  • To create digital content

What was the significance of the invention of the printing press in the second millennium?

  • It was the first use of digital printing technology
  • It facilitated the mass production of texts (correct)
  • It enabled the development of electronic communication
  • It allowed for the first printed maps

Which invention directly preceded the advancement of communication methods like the telegraph?

<p>The printing press (D)</p>
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Which message was sent using the telegraph key over the prototype telegraph line?

<p>What Hath God Wrought (B)</p>
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What is the highest score a student can achieve in the Observations category?

<p>4 (C)</p>
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What characterizes a score of 2 in the Understanding Analysis category?

<p>Some understanding of principles. (C)</p>
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Which score reflects a strong interpretation of images in the Thinking/Inquiry category?

<p>4 (C)</p>
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What aspect is not covered by a score of 1 in the Observations category?

<p>Thorough conceptual understanding. (C)</p>
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Which option describes a score of 3 in the Analysis category?

<p>Demonstrates some understanding of principles. (A)</p>
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What is a primary difference between scores of 4 and 2 in the Thinking/Inquiry category?

<p>The depth of interpretation. (B)</p>
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How does a student demonstrate understanding to achieve a score of 4?

<p>By making a complete and detailed description. (D)</p>
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In the context of this rubric, what does a score of 1 indicate regarding the Thinking/Inquiry category?

<p>Weak interpretation of images. (B)</p>
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What type of media does the Philippine Daily Inquirer represent?

<p>Print media (D)</p>
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Which statement accurately describes GMA 24 Oras?

<p>Broadcast media (A)</p>
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Which of the following is a resource for finding literary, musical, artistic, or reference materials?

<p>Library (B)</p>
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What type of information provides the most current updates on events, people, or places?

<p>Newspaper (A)</p>
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What is the primary definition of the Internet?

<p>An electronic communications network (C)</p>
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In evaluating information, which option is not a recognized consideration?

<p>Copying (B)</p>
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Which literacy involves the ability to read and analyze communication in various media forms?

<p>Media Literacy (C)</p>
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What is the focus of Information Literacy?

<p>Finding and evaluating information (C)</p>
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What year was the Osborne 1 first produced?

<p>1981 (D)</p>
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Who was the founder of Osborne Computer Corp?

<p>Adam Osborne (D)</p>
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What does the authoritarian theory emphasize regarding communication?

<p>Control of communication by government or elites (B)</p>
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What is a key characteristic of the Social Responsibility Theory?

<p>Obligation to accept public interference (B)</p>
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Which of the following statements is true regarding Facebook?

<p>Facebook's headquarters are located in Menlo Park, California. (D)</p>
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In what year did Facebook reach over one billion users?

<p>2012 (D)</p>
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According to the Marxist Theory, how should media be judged?

<p>By the unwritten code of natural laws of humanity (D)</p>
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Who were the co-founders of Facebook?

<p>Mark Zuckerberg and classmates from Harvard (C)</p>
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What function of communication informs citizens about current events?

<p>Monitoring Functions (D)</p>
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What is an example of media fulfilling its Information Function?

<p>Educational documentary programs (B)</p>
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What distinguishes the Osborne 1 in computer history?

<p>It was considered the first truly portable computer. (D)</p>
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As of 2012, approximately how many users were using Facebook every day?

<p>500 million (D)</p>
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What does the Marxist and Leninist Theory provide in terms of media freedom?

<p>Total media freedom with external controls (A)</p>
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In which city is Facebook's headquarters located?

<p>Menlo Park (C)</p>
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Which statement accurately reflects the function of media in times of crisis?

<p>Media should inform citizens about the situation (D)</p>
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Which of the following theories lies between authoritarian theory and libertarian theory?

<p>Marxist and Leninist Theory (C)</p>
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Study Notes

Picture Analysis Rubric

  • Categories of evaluation include Observations, Understanding of the piece, and Thinking/Inquiry.
  • High-scoring students provide complete and detailed descriptions of subject matter and elements in photos.
  • Understanding demonstrated ranges from thorough to little, with higher scores indicating better grasp of principles and relationships.

Communication and Media Functions

  • Monitoring functions inform citizens about current events like disasters or health emergencies.
  • Information functions educate audiences on the significance of facts and teach norms and values.
  • Examples include educational shows and printed materials such as books produced through the printing press.

Historical Context of Media

  • The Industrial Age (1700s-1930s) saw advancements in steam power, machine tools, and manufacturing.
  • Invention of the printing press revolutionized the production of texts and is considered a key event in modern history.
  • The telegraph was pivotal for long-distance communication, exemplified by the message “What Hath God Wrought.”

Development of Computers

  • The Osborne 1, released in 1981, is recognized as the first truly portable computer.
  • Adam Osborne, a Thai-born publisher, founded Osborne Computer Corp. and made significant contributions to early computing.

Social Media

  • Facebook, founded in 2004 by Harvard students, has grown to over a billion users by 2012, maintaining daily engagement from about half.

Types of Media and Resources

  • Philippine Daily Inquirer is categorized as print media.
  • GMA 24 Oras is classified as broadcast media.
  • Libraries serve as repositories for literary, musical, and artistic materials.
  • Newspapers provide very current information about events.

Digital Literacy

  • Media Literacy: The ability to critically read and produce various media forms.
  • Information Literacy: The competency to recognize information needs and effectively use various formats.
  • Technology (Digital) Literacy: Skills to utilize digital tools for locating and creating information.

Evaluation of Information

  • Key considerations for evaluating information include accuracy, fairness, and relevance.
  • "Copying" is an irrelevant consideration for evaluation.

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