Media Framing Theory Quiz
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Questions and Answers

What does framing primarily help individuals achieve in dealing with complex realities?

  • Promoting absolute truth
  • Eliminating biases in perception
  • Selecting and organizing information (correct)
  • Highlighting irrelevant details
  • Which of the following best describes the relationship between media and framing according to the everyday theory?

  • Media can manipulate facts and create oppositions to real truth (correct)
  • Media is always a reliable source of information
  • Media clearly presents complex realities without distortion
  • Media solely reflects objective truths
  • What aspect of framing allows for the alignment of events to create a unified narrative?

  • Frame magnification
  • Frame articulation (correct)
  • Frame separation
  • Frame distortion
  • According to social-scientific theory, what are frames considered as?

    <p>Cognitive schemata for interpreting reality</p> Signup and view all the answers

    What is a major focus of framing according to Entman et al. (2009)?

    <p>Sizing elements of reality for salience</p> Signup and view all the answers

    What concept explains why individuals often avoid extensive thinking when interpreting information?

    <p>Cognitive misers</p> Signup and view all the answers

    What role do news frames play according to the content provided?

    <p>They impose order on the social world to reshape reality.</p> Signup and view all the answers

    According to Goffman, what is the 'frame of the activity'?

    <p>Organizational premises maintained in the mind and activity.</p> Signup and view all the answers

    What did Lippmann note about people's perception of the world?

    <p>The world is often distant and ignored by the majority.</p> Signup and view all the answers

    Which tools do journalists use to create news frames?

    <p>Metaphors, catch-phrases, and visual images</p> Signup and view all the answers

    What concept explains the strategic choices actors make in framing situations?

    <p>Framing entrepreneurship</p> Signup and view all the answers

    Which statement reflects the relationship between reality and framing according to framing theory?

    <p>Framing is unlimited except by reality.</p> Signup and view all the answers

    What factor does not affect the meaning generated by a frame?

    <p>Emotional state of observers</p> Signup and view all the answers

    How does framing theory view agency in relation to material constraints?

    <p>Agency exists but is limited by reality's constraints.</p> Signup and view all the answers

    What does the term 'narrative fidelity' refer to in the context of frames?

    <p>The cultural resonance and acceptance of a frame</p> Signup and view all the answers

    Which of the following best describes the diachronic nature of frames?

    <p>Frames evolve and change depending on context.</p> Signup and view all the answers

    What element is essential for understanding the meanings generated by a frame?

    <p>The frame’s context and its social implications</p> Signup and view all the answers

    Why is reality essential to framing according to framing analysis?

    <p>It offers material constraints that limit framing choices.</p> Signup and view all the answers

    What primarily contributes to the novelty of a collective action frame?

    <p>The manner of articulation and splicing of ideational elements.</p> Signup and view all the answers

    Which of the following components is NOT part of a frame as defined by Benford and Snow?

    <p>Historical narration of events.</p> Signup and view all the answers

    According to Entman, framing devices are important in establishing which aspect of events?

    <p>The common sense interpretation of events.</p> Signup and view all the answers

    What does Gamson and Modigliani define framing as?

    <p>A narrative that provides context to a series of events.</p> Signup and view all the answers

    How does Edelmann describe the social world?

    <p>As a kaleidoscope of potential realities influenced by framing.</p> Signup and view all the answers

    What is implied by the active and processual nature of framing?

    <p>Frames are dynamic and evolve as contexts change.</p> Signup and view all the answers

    What is the primary function of issue frames according to Entman et al.?

    <p>To define problems and make moral judgments.</p> Signup and view all the answers

    When individuals assess a situation, what question do they essentially ask?

    <p>What is it that’s going on here?</p> Signup and view all the answers

    What does the concept of framing imply about how worldviews operate?

    <p>Worldviews are influenced by personal bias.</p> Signup and view all the answers

    What does the term 'framing distortion' refer to?

    <p>The use of frames to manipulate reality.</p> Signup and view all the answers

    Which statement best characterizes the nature of framing?

    <p>Framing creates a limited understanding of reality.</p> Signup and view all the answers

    How does framing allow for multiple meanings of the same reality?

    <p>By being influenced by cultural and contextual differences.</p> Signup and view all the answers

    In the context of ritual slaughter, which framing perspective would most likely emphasize ethical considerations?

    <p>A question of animal well-being.</p> Signup and view all the answers

    Why is it vital for communication scientists to analyze what gets ignored in framing?

    <p>To reveal the underlying truths that may be overlooked.</p> Signup and view all the answers

    What is often a consequence of framing a subject in a specific way?

    <p>It can lead to misinterpretations of the surrounding facts.</p> Signup and view all the answers

    Which of the following best illustrates the concept of framing as it relates to ritual slaughter?

    <p>Ritual slaughter presented as part of diverse cultural and ethical debates.</p> Signup and view all the answers

    What does framing allow individuals to do with complex reality?

    <p>Select and transform reality into manageable information</p> Signup and view all the answers

    What implication does the selection process in framing have?

    <p>Some elements are omitted from representation</p> Signup and view all the answers

    How does organization within a frame affect meaning?

    <p>It enhances coherence and can change the way elements are understood</p> Signup and view all the answers

    Why are frames considered inevitable according to the content?

    <p>They simplify complex information to make it accessible</p> Signup and view all the answers

    According to the content, what is the consequence of lacking a frame?

    <p>The world is meaningless</p> Signup and view all the answers

    What role do anecdotes and stereotypes play in framing?

    <p>They can highlight or obscure elements in the frame</p> Signup and view all the answers

    What does Goffman's concept of 'frame of the activity' emphasize?

    <p>The necessity of coherent organization to understand reality</p> Signup and view all the answers

    In the context of framing, how is reality characterized?

    <p>Complex and multifaceted</p> Signup and view all the answers

    What is the primary function of a frame?

    <p>To create a structured, meaningful interpretation of selected elements</p> Signup and view all the answers

    Which statement best reflects the idea of ideological coloring in understanding reality?

    <p>Interpretations of reality are often subjective and influenced by frames</p> Signup and view all the answers

    Study Notes

    Communication Science

    • Dr. Elke Mahieu is the lecturer.

    Lasswell's Formula (1948)

    • What?: What content? What is the meaning of the message?
    • To Whom?: Who is the public? To whom is the message addressed? What are the characteristics of the audience?
    • Who?: Which individuals? Which organizations?
    • Why?: What is the intended and actual effect of the message? What does the message try to achieve?
    • And How?: Which channels are being used? What technology is being deployed? How is the message conveyed?

    Framing Analysis

    • Framing is a theory of content and meaning.

    Framing as an Everyday Theory

    • Related to media and how they present facts.
    • Implies that media can be biased (lies, manipulation, twisting facts).
    • There's an opposition between the real truth and media's portrayal.

    Fox News v. Fox News Latino

    • Analysis of how different versions of a single story are presented for different targets.

    Framing as a Social-Scientific Theory

    • Definitions:
      • Frames are cognitive schemata that allow interpretation
      • The essence of framing is making elements more or less prominent. (sizing, magnifying or shrinking elements).
      • Articulation connects and aligns events.

    Framing as a Social-Scientific Theory (continued)

    • The Organization of Experience (Goffman): How we understand our reality, including the subjective component of our involvement.
    • Elements of Frames (Benford & Snow): A diagnosis of the problem, solutions/tactics, and motivating for action.
    • Frames as "natural" Choices: Framing devices seem unremarkable, but choices in wording and images are crucial to the meaning.

    Framing as a Social-Scientific Theory (continued)

    • Frames describe a "kaleidoscope of potential realities," as reality can be altered through differing interpretations.

    Framing as a Social-Scientific Theory (continued)

    • Frames help individuals answer "what's going on here?", using basic organizational premises both in minds and activities. (Goffman).
    • Frames provide a quick way to process information (cognitive misers), thus contributing to a way of making sense of the world (Fiske & Taylor).

    Framing as a Social-Scientific Theory (continued)

    • Media as "the chief of symbolic contact" provides influence over public opinion, perceptions, and behavior.
    • The news media structure and organize reality into coherent events, using language (metaphors, examples, catchphrases, etc.).

    Framing as a Social-Scientific Theory (continued)

    • Takeaways: Reality is complex. Frames transform it into manageable information.
    • Selection (cutting or splicing): Some aspects of reality get left out of frames.

    Framing as a Social-Scientific Theory (continued)

    • Frames are necessary for understanding and acting in the world.
    • Meaningful pictures are crucial to organize a reality otherwise too complex.
    • Worldviews are always inherently ideological and perspectival.

    Framing-Scientific versus Everyday

    • Scientific framing focuses on selection and inclusion within and outside of the frame, as opposed to the bias and distortion implied in the everyday understanding.

    Framing and Infinite Realities

    • Examples explore how the same issue (e.g., ritual slaughter of animals without stunning) can be framed in many different ways. (e.g., religious, economic, ethical, etc.).

    Agency and Structure

    • Framing is an active process, and actors make conscious choices when framing a situation.

    Framing as Political/Media Strategy

    • Framing can be a deliberate tactic for influencing audiences, as seen in examples like political communications and media coverage (e.g., coverage of specific conflicts).

    Reality Limits Framing

    • Framing is limited by the material reality, which means frames (at least in part) can't be entirely arbitrary.
    • Frame take pre-existing cultural, social, and other contexts into account-- affecting meaning.

    Meaning Depends on Context

    • The meaning of any frame is contingent on and influenced by its context of production, display, and reception.

    Frames Matter

    • Frames have real power in changing how people perceive and react to information and situations (e.g., influencing political agendas, public perception).
    • If messages are framed consistently, people tend to accept one frame as true (e.g. cultivation or spiral of silence).

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    Description

    Test your understanding of media framing theory and its role in shaping perceptions of complex realities. This quiz covers key concepts from social-scientific theories and viewpoints on the relationship between media and framing. Dive into the world of narratives and framing effects as highlighted by scholars like Entman.

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