Framing Analysis in Media
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Questions and Answers

What does framing in mass communication primarily involve?

  • Providing identical coverage across various media platforms
  • Highlighting certain events and placing them within a specific context (correct)
  • Eliminating all context to promote an objective view
  • Minimizing the importance of events to reduce public concern
  • What effect does framing have on the perception of reality?

  • It enables an infinite number of realities to coexist (correct)
  • It solely emphasizes physical attributes of events
  • It ignores cultural influences and focuses on facts
  • It restricts reality to a singular interpretation
  • In the context of media framing, what does 'salient' refer to?

  • Elements that are highlighted or made more prominent (correct)
  • Information that is irrelevant to the understanding of events
  • Details that are unimportant and overlooked
  • Context that remains constant across different platforms
  • How does framing interact with cultural influences?

    <p>Cultural influences help determine how events are framed</p> Signup and view all the answers

    What is a key component of agency as it relates to framing?

    <p>The examination of how individual actions influence social structure</p> Signup and view all the answers

    What is a key characteristic of discourse according to the provided content?

    <p>It engages in social construction.</p> Signup and view all the answers

    How do we give meaning to things according to the discussed concepts?

    <p>By engaging in discourse and social interactions.</p> Signup and view all the answers

    Which of the following examples illustrates social construction?

    <p>The concept of time and its perception.</p> Signup and view all the answers

    In the context of discourse, power is expressed through which mechanism?

    <p>Via the reinforcement of social norms and hegemonies.</p> Signup and view all the answers

    What does the concept of 'framing' refer to in contrast to structuralism?

    <p>It focuses on how we perceive and interpret social phenomena.</p> Signup and view all the answers

    What can lead to misunderstanding and conflict between different social groups?

    <p>Parallel existence of different hegemonies</p> Signup and view all the answers

    How can social constructions change over time?

    <p>By collective agreement and interaction among people</p> Signup and view all the answers

    What characterizes researchers engaged in poststructuralism and discourse analysis?

    <p>They conduct politically motivated research</p> Signup and view all the answers

    What is a significant consequence of social constructs like hegemony and discourse?

    <p>They can have tangible effects on people's lives</p> Signup and view all the answers

    Which statement accurately reflects the nature of hegemonies within cultures?

    <p>They vary and exist in parallel, sometimes creating tension</p> Signup and view all the answers

    What is the primary difference in framing between the Korean and American articles?

    <p>The American article focuses on causes.</p> Signup and view all the answers

    Which theory suggests that frequent framing will lead people to accept that frame as truth?

    <p>Cultivation theory</p> Signup and view all the answers

    In what way does context affect the meanings generated by a frame?

    <p>Meanings are influenced by when, where, and by whom the frame is produced and shown.</p> Signup and view all the answers

    How do frames relate to cultural schemas within a society?

    <p>Cultural schemas dictate how frames are understood and utilized in communication.</p> Signup and view all the answers

    What role does power play in communication according to the content?

    <p>Power resides in the meanings, messages, and information conveyed.</p> Signup and view all the answers

    What does the Spiral of Silence theory suggest about societal communication?

    <p>Those who agree with a dominant frame will be more vocal, while dissenters will remain silent.</p> Signup and view all the answers

    How does agenda-setting theory influence public perception?

    <p>It makes topics framed as important the focus of societal intervention.</p> Signup and view all the answers

    What limits the agency of actors when framing messages?

    <p>The materials and constraints of reality.</p> Signup and view all the answers

    What is the concept of hegemony primarily concerned with?

    <p>The circulation of ideas through repetition in media.</p> Signup and view all the answers

    In poststructuralism, what does the term 'death of the author' refer to?

    <p>The insignificance of the author's intentions in shaping meaning.</p> Signup and view all the answers

    What does the term 'intersubjective process' imply in the context of poststructuralism?

    <p>Understanding is shaped by collective dialogue and consensus.</p> Signup and view all the answers

    Which of the following best describes the relationship between denotation and connotation in poststructuralism?

    <p>Denotation has strict meanings while connotation can vary based on context.</p> Signup and view all the answers

    According to poststructuralist thought, what is a key factor in determining what is accepted as true and real?

    <p>The prevailing hegemonic meanings based on social context.</p> Signup and view all the answers

    What is meant by the term 'semiology' in the context of poststructuralism?

    <p>The exploration of signs as they are used socially.</p> Signup and view all the answers

    How does Antonio Gramsci's view on hegemony differ from traditional Marxist perspectives?

    <p>He highlights that social constructs require constant negotiation rather than being fixed.</p> Signup and view all the answers

    What is one implication of poststructuralist thought for the interpretation of language?

    <p>Understanding language requires looking at both how we speak and the underlying rules.</p> Signup and view all the answers

    Study Notes

    Framing Analysis

    • Framing is a theory of mass communication, focusing on how media packages and presents information. Media highlights certain events, placing them in a context to encourage or discourage specific interpretations.

    Defining Framing

    • Framing is used frequently in everyday situations, including fake news, manipulation, politics, and everyday debates.
    • Culture and individual viewpoints influence how information is framed in media.
    • A social-scientific theory uses frames to analyze reality by showing how media portray different perspectives.
    • Reality is constructed by presenting or emphasizing certain elements within a frame.

    Framing Examples

    • Highlight natural disasters like bombs exploding, noting natural laws governing the explosion. This could be contrasted with a social frame, highlighting political factors or individual actions, making the event more or less impactful.
    • Analyze information with a frame, asking "What is the political context?" and "What is the relevant information?"
    • Frames help select and slice a piece of reality.
    • Situations can be framed from different angles and perspectives creating multiple realities.
    • Ex: Food processing, slaughterhouse: Framing with different angles can be done.

    Agency and Structure

    • Framing analysis examines human action within social structures by looking at how social reality is structured.
    • Ex: Palestine and Israel conflict: contrasting depictions of events or of people in the media

    Media Tragedy Framing

    • Ex: media portrayal of tragedies, such as the Korean War versus the American War.

    Framing in Culture

    • Frames represent common societal perceptions and beliefs. Individuals internalize and utilize frames found in media, culture, and communications.
    • Framing is influenced by media, conversations, and personal observations.

    Powerful Framing

    • Framing is a powerful tool for constructing and presenting reality.
    • Repeated depictions of an event or situation through a single frame can lead people to accept that frame as accurate
    • Ex: Framing news events as important or urgent can influence public opinion.

    Power of Framing

    • Discourse and Language directly shape our interpretations of social reality.
    • The power of language influences our understanding of social construct and reality.
    • This includes how we talk about and understand events and relationships as well as individual actions and social issues.
    • Discourses and frames impact the interpretation of information and the way people form opinions.

    Hegemony

    • Hegemony examines how certain ideas become accepted as true and natural within society.
    • Media's presentation can determine how events are perceived by the public.
    • Hegemony is about influencing social norms and shaping public consciousness, ensuring social constructs are maintained.
    • Hegemony is a source of struggle when some social groups use it to their advantage.
    • Hegemony in social reality is influenced by constant negotiation.

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    Description

    Explore the concept of framing in mass communication through this quiz. Understand how media influences perceptions by highlighting certain aspects of information. Dive into examples and the impact of cultural and individual viewpoints on media framing.

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