Media Framing and Applicability Quiz
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Questions and Answers

What role does the media play in the Gatekeeping Theory?

  • Shaping what news and information is disseminated to the public (correct)
  • Limiting the government's control over media content
  • Enhancing the entertainment value of news broadcasts
  • Controlling the public's access to media channels
  • Which theory focuses on the mass media's ability to signal to the public what is important?

  • Agenda-building Theory
  • Intermedia Agenda-Setting
  • Agenda-Setting Theory (correct)
  • Gatekeeping Theory
  • What does Intermedia Agenda-Setting refer to?

  • The role of social media in news dissemination
  • The process where one news source influences another on what is important (correct)
  • The study of how news agendas are formed
  • The competition between news outlets for audience attention
  • Which theory involves shaping the considerations people take into account when making judgments?

    <p>Priming Effect</p> Signup and view all the answers

    What is an essential step in the Priming Effect process?

    <p>Decay of primed information over time</p> Signup and view all the answers

    Which effect involves the frequency with which nodes in people's memory are primed?

    <p>Repetition Effect</p> Signup and view all the answers

    What characterizes the Framing Effect theory?

    <p>Shaping how information is presented to influence perceptions</p> Signup and view all the answers

    Which theory specifically studies how the news agenda is constructed?

    <p>Intermedia Agenda-Setting</p> Signup and view all the answers

    '__' refers to the ability of mass media to signal to the public what is important.

    <p>'Agenda-Setting Theory'</p> Signup and view all the answers

    'Priming Effect' primarily focuses on __.

    <p>'Shaping considerations for judgments'</p> Signup and view all the answers

    Study Notes

    Applicability and Subjective Relevance

    • Applicability has both objective and subjective components
    • Subjective Relevance is influenced by framing effect, which involves choosing the most relevant elements of a situation to convey its gist

    Propaganda Model (PM)

    • Developed by Herman and Chomsky (1988)
    • Examines how ideological and communicative power connect with economic, political, and social power
    • Explores the effects of these connections on media output

    5 Filters of Media

    • Ownership: owner, size, and profit can influence media behavior
    • Advertising Revenue: primary source of revenue for most media types and platforms
    • Sourcing of News: media cuts costs by relying on sources with intimate relationships with political and corporate sectors
    • Flak or Countermeasures: mechanisms to discipline the media, including prior threat, attack and neutralization, and reinforcement of pro-elite opinions
    • Anti-Communism as a Control Mechanism: a dominant ideology that provides the ideological oxygen for the propaganda model to operate

    Philippine Media Under Different Regimes

    • Arroyo's Administration: 83 journalists killed from 2001-2010 (CMFR)
    • Pnoy's Regime: 31 press members killed; Benigno Aquino III requested fair coverage from the media, but did not take control of it (Rappler)

    Media Theories

    • Gatekeeping Theory: media as gatekeepers of news and information
    • Agenda-Setting Theory: media's ability to signal to the public what is important
    • Intermedia Agenda-Setting: one news source shaping what another news source will consider important
    • Agenda-Building: the study of how the news agenda gets shaped
    • Priming Effect: shaping the considerations people take into account when making judgments
    • Steps in Priming:
      • Information received through a media channel
      • The receiver applies the primed information
      • Recency: accessibility of primed information in people's minds decays over time
      • Repetition: frequency with which nodes in people's memory are primed

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    Description

    Test your knowledge on media framing, applicability in evaluations, subjective relevance, and the propaganda model proposed by Herman and Chomsky. Explore concepts like frame-building and frame-setting in news stories.

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