Podcast
Questions and Answers
Which of the following demonstrates the concept of 'mediation' in media literacy?
Which of the following demonstrates the concept of 'mediation' in media literacy?
- A news channel reporting live from a conflict zone.
- A political campaign strategically using social media to influence public opinion. (correct)
- A radio station playing popular music hits throughout the day.
- A documentary film being produced with extensive research and interviews.
Why is it important to understand that media messages are 'constructed' and not natural?
Why is it important to understand that media messages are 'constructed' and not natural?
- To appreciate the artistic skill involved in media production.
- To support local, man-made media outlets.
- To critically analyze the underlying purposes and potential biases in media content. (correct)
- To encourage spontaneous creation of media messages.
A film director chooses to use low-angle shots to portray a character as powerful and imposing. Which element of media construct is being utilized?
A film director chooses to use low-angle shots to portray a character as powerful and imposing. Which element of media construct is being utilized?
- Framing (correct)
- Linguistic code
- Visual code
- Agenda setting
Which of the following is the best example of 'glocalization' in media?
Which of the following is the best example of 'glocalization' in media?
How does understanding media conventions contribute to a deeper analysis of media messages?
How does understanding media conventions contribute to a deeper analysis of media messages?
In what way does emphasizing the inseparability of 'form and content' enhance media literacy?
In what way does emphasizing the inseparability of 'form and content' enhance media literacy?
Which scenario best represents the concept that 'the meaning of media messages are activated by medium users'?
Which scenario best represents the concept that 'the meaning of media messages are activated by medium users'?
Which media literacy concept is most relevant when assessing the potential impact of media 'agenda setting'?
Which media literacy concept is most relevant when assessing the potential impact of media 'agenda setting'?
A local television show adapts a globally popular reality TV format to include local customs, language, and celebrities. Which media concept does this exemplify?
A local television show adapts a globally popular reality TV format to include local customs, language, and celebrities. Which media concept does this exemplify?
A public service announcement uses emotional appeals and celebrity endorsements to promote a political agenda. Which 'role' of media is most evident in this scenario?
A public service announcement uses emotional appeals and celebrity endorsements to promote a political agenda. Which 'role' of media is most evident in this scenario?
Flashcards
Media
Media
Channels or mediums used to deliver messages from a source to a receiver.
Mediation
Mediation
The process through which media content is created and delivered.
Media messages construction
Media messages construction
Media messages aren't natural; they are constructed by people with a purpose.
Codes & Conventions
Codes & Conventions
Signup and view all the flashcards
Media Construct
Media Construct
Signup and view all the flashcards
Media Messages as Value-Laden
Media Messages as Value-Laden
Signup and view all the flashcards
Glocalization
Glocalization
Signup and view all the flashcards
Form and Content
Form and Content
Signup and view all the flashcards
Media Conventions
Media Conventions
Signup and view all the flashcards
Agency in Media
Agency in Media
Signup and view all the flashcards
Study Notes
- Media refers to channels or mediums used to deliver messages from a source to a receiver.
- Media plays roles in communication, entertainment, information dissemination, and propaganda.
- Mediation is the process through which media content is created and delivered.
Key Concept #1
- Media messages are constructed rather than being natural or spontaneously created.
- There is a reason and purpose behind the creation of every media message.
- Visual codes and conventions involve imagery, color, composition, and symbols.
- Audio codes and conventions include sound, music, tone, and silence.
- Linguistic codes and conventions are words, phrases, and language use.
- Media construct refers to a concept, idea, or portrayal created and shaped by media producers.
- Framing is the angle or perspective chosen in media presentation.
- Agenda setting refers to media's role in deciding what issues are prioritized.
Key Concept #2
-
Media messages are value-laden, potentially involving material or monetary worth, principles, or standards.
-
Indigenization uses local language and customs to make foreign content relatable to local audiences.
-
Local TV shows adapted from global formats are an example of indigenization.
-
Hybrdization mixes foreign trends with local culture.
-
Hybridization creates new styles or genres with OPM mixed with western sounds as an example.
-
Glocalization combines global and local elements.
-
Glocalization keeps a global feel while adding local touches.
-
Advertising campaigns featuring Filipino cultural values exemplify glocalization.
Key Concept #3
- Form and Content are inseparable; altering one alters the other.
- Form conveys the message while content is the message or meaning.
- Media conventions are repeated ways of constructing media works that have become accepted and received well, leading to more popularity or success.
- "Medium is the massage," which means each medium has its unique way of delivering a message - Marshall.
Key Concept #4
- The meaning of media messages are activated by medium users.
- Individuals have agency and engage with media.
- Agency exists even in the face of constricting structures.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Explore how media messages are constructed and delivered through various channels. Understand the roles of visual, audio, and linguistic codes in shaping media content. Examine framing and agenda setting in media, and how media messages may reflect the values and interests of those who create them.
