Podcast
Questions and Answers
According to the spiral of silence theory, people are less likely to voice their opinions if they feel they are in the ______, fearing social isolation.
According to the spiral of silence theory, people are less likely to voice their opinions if they feel they are in the ______, fearing social isolation.
minority
In agenda-setting theory, the media influences what issues people think ______, while framing influences how people think about those issues.
In agenda-setting theory, the media influences what issues people think ______, while framing influences how people think about those issues.
about
[Blank] involves directly copying observed behavior, while abstract modeling involves learning principles and applying them in new ways.
[Blank] involves directly copying observed behavior, while abstract modeling involves learning principles and applying them in new ways.
Imitation
The ______ route to persuasion involves processing information based on facts, logic, and deep thinking.
The ______ route to persuasion involves processing information based on facts, logic, and deep thinking.
The theory of planned behavior suggests that a positive correlation between ______ and intention strengthens the likelihood of performing a behavior.
The theory of planned behavior suggests that a positive correlation between ______ and intention strengthens the likelihood of performing a behavior.
[Blank] norms refer to whether or not performing an act is consistent with perceived social norms.
[Blank] norms refer to whether or not performing an act is consistent with perceived social norms.
[Blank] behavioral control refers to barriers that may prevent someone from performing an action.
[Blank] behavioral control refers to barriers that may prevent someone from performing an action.
In niche theory, '______' refers to the role a media technology serves in society.
In niche theory, '______' refers to the role a media technology serves in society.
[Blank]-education involves embedding educational messages within entertainment content to influence knowledge, attitudes, and behavior.
[Blank]-education involves embedding educational messages within entertainment content to influence knowledge, attitudes, and behavior.
The ______ phenomenon occurs when individuals imitate behaviors they see in the media, particularly violent or criminal acts.
The ______ phenomenon occurs when individuals imitate behaviors they see in the media, particularly violent or criminal acts.
[Blank] and trustworthiness are two key factors that contribute to source credibility.
[Blank] and trustworthiness are two key factors that contribute to source credibility.
Influence from press releases and press conferences falls under the impact of ______ and political actors on news content.
Influence from press releases and press conferences falls under the impact of ______ and political actors on news content.
Professional standards that guide news choices are referred to as journalistic ______ and routines.
Professional standards that guide news choices are referred to as journalistic ______ and routines.
Social movements and public opinion are part of the surrounding political and ______ context that can influence news content.
Social movements and public opinion are part of the surrounding political and ______ context that can influence news content.
[Blank], media ownership, and audience demand are economic factors that apply pressure on news content.
[Blank], media ownership, and audience demand are economic factors that apply pressure on news content.
Public ______ efforts, including PR campaigns and strategic messaging, shape media coverage.
Public ______ efforts, including PR campaigns and strategic messaging, shape media coverage.
Compared to newspapers, the ______ is more competitive due to its vast, real-time, and diverse information.
Compared to newspapers, the ______ is more competitive due to its vast, real-time, and diverse information.
According to agenda building theory, ______ factors have an impact on news content.
According to agenda building theory, ______ factors have an impact on news content.
In the context of the theory of planned behavior, ______ intention is determined by attitude, subjective norms, and perceived behavioral control.
In the context of the theory of planned behavior, ______ intention is determined by attitude, subjective norms, and perceived behavioral control.
When using the ______ route, picking a major is an important decision requiring thoughtful analysis.
When using the ______ route, picking a major is an important decision requiring thoughtful analysis.
Flashcards
Government & Political Actors
Government & Political Actors
Influence through press conferences and releases by government.
Journalistic Norms & Routines
Journalistic Norms & Routines
Professional standards shaping news based on routines.
Surrounding Political & Social Context
Surrounding Political & Social Context
Influence from social movements and public opinion on events.
Economic Factors & Market Pressures
Economic Factors & Market Pressures
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Public Relations Efforts
Public Relations Efforts
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Spiral of Silence
Spiral of Silence
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Agenda Setting
Agenda Setting
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Framing
Framing
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Imitation
Imitation
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Abstract Modeling
Abstract Modeling
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Central Route
Central Route
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Peripheral Route
Peripheral Route
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Attitude in Planned Behavior
Attitude in Planned Behavior
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Subjective Norms
Subjective Norms
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Perceived Behavioral Control
Perceived Behavioral Control
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"Niche"
"Niche"
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Internet
Internet
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Entertainment-Education
Entertainment-Education
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The Copycat Phenomenon
The Copycat Phenomenon
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Expertise
Expertise
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Study Notes
- There are multiple key concepts and theories in media effects research.
Agenda Building Theory
- Five factors influence news content
- Government and political actors use press conferences and releases to exert influence.
- Journalistic norms and routines shape news choices through professional standards.
- Social movements, public opinion, and events form a surrounding political and social context.
- Advertisers, media ownership, and audience demand are examples of economic factors and market pressures.
- Public relations efforts use strategic messaging and PR campaigns to shape coverage.
Spiral of Silence
- People are less likely to voice opinions if they believe they are in the minority.
- This is because they fear social isolation, which diminishes minority viewpoints.
Agenda Setting vs. Framing Theory
- Agenda setting is where the media influences the issues people think about.
- Framing is where the media influences how people think about an issue by focusing on specific aspects.
Imitation vs. Abstract Modeling
- Imitation is directly copying observed behavior.
- Abstract modeling involves learning principles from observed behavior and applying them in new ways.
Central vs. Peripheral Route Persuasion
- The central route is based on facts, logic, and deep thinking, as when choosing a college major.
- The peripheral route is based on superficial cues such as attractiveness or emotion.
- The central route is best for advertising a B.A. in Digital Communication because choosing a major requires thoughtful analysis.
Theory of Planned Behavior
- Three factors determine behavioral intention.
- Attitude has a positive correlation in that a favorable attitude strengthens intention.
- Subjective norms consider whether an act aligns with social norms.
- Perceived behavioral control encompasses barriers that prevent people from performing an act.
Niche Theory & Media Competition
- A niche is the role a media technology serves in society.
- The internet is more competitive than newspapers due to its vast, real-time, and diverse information compared to newspapers' limited content.
Entertainment-Education
- A media strategy blending entertainment with educational messages influences social behavior.
- TV shows promoting health awareness are an example of this strategy.
The Copycat Phenomenon
- The copycat phenomenon occurs when individuals imitate behaviors seen in media, especially violent or criminal acts.
- Crimes mirroring acts in movies or news are examples of this.
Source Credibility in Persuasion
- Two key factors determine source credibility.
- Expertise is knowledge, qualifications, or experience of the source.
- Trustworthiness is the perceived honesty and integrity of the source.
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