Media Effects on Human Behavior Quiz

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Questions and Answers

What is one of the main objectives of 'effects' studies on media?

To measure the influence of media on educational institutions
To measure the effectiveness of media in promoting political campaigns
To measure the impact of media on environmental issues
To measure the power of media technologies to affect individual behavior (correct)

What can be a benevolent effect of media according to the text?

Influencing individuals to make irrational decisions
Encouraging violence and aggression
Causing panic and anxiety in the audience
Promoting critical thinking and analysis (correct)

What is the relationship between panic and other media forms according to the text?

Panic is only spread through direct human interaction
Panic is unrelated to any external factors
Panic is never influenced by media forms
Panic can be spread by other media forms, such as newspaper press (correct)

What is the ulterior objective mentioned in the text for 'effects' studies?

Measuring the effectiveness of media as vehicles for advertising and publicity campaigns (B) Signup and view all the answers

What are the two main objectives of 'effects' studies on media?

To measure the power of media technologies to affect how individuals think, feel, and act; and to measure the effectiveness of media as vehicles for advertising and publicity campaigns. Signup and view all the answers

What is the fine line mentioned in the text?

The fine line between propaganda and publicity (B) Signup and view all the answers

What is the relationship between panic and other media forms?

Panic is partly spread by other media forms, such as the newspaper press. Signup and view all the answers

What does the text say about the fine line between propaganda and publicity?

The text mentions that there is a fine line between propaganda and publicity, and that any publicity is considered good publicity. Signup and view all the answers

What is the difference between propaganda and publicity?

Propaganda is nearly always considered an evil, while any publicity is considered good publicity. Signup and view all the answers

What is the ulterior objective mentioned in the text for 'effects' studies?

The ulterior objective is motivated by commercial interests and attempts to measure the effectiveness of media as vehicles for advertising and publicity campaigns. Signup and view all the answers