10 Questions
What is one of the main objectives of 'effects' studies on media?
To measure the power of media technologies to affect individual behavior
What can be a benevolent effect of media according to the text?
Promoting critical thinking and analysis
What is the relationship between panic and other media forms according to the text?
Panic can be spread by other media forms, such as newspaper press
What is the ulterior objective mentioned in the text for 'effects' studies?
Measuring the effectiveness of media as vehicles for advertising and publicity campaigns
What are the two main objectives of 'effects' studies on media?
To measure the power of media technologies to affect how individuals think, feel, and act; and to measure the effectiveness of media as vehicles for advertising and publicity campaigns.
What is the fine line mentioned in the text?
The fine line between propaganda and publicity
What is the relationship between panic and other media forms?
Panic is partly spread by other media forms, such as the newspaper press.
What does the text say about the fine line between propaganda and publicity?
The text mentions that there is a fine line between propaganda and publicity, and that any publicity is considered good publicity.
What is the difference between propaganda and publicity?
Propaganda is nearly always considered an evil, while any publicity is considered good publicity.
What is the ulterior objective mentioned in the text for 'effects' studies?
The ulterior objective is motivated by commercial interests and attempts to measure the effectiveness of media as vehicles for advertising and publicity campaigns.
Test your knowledge on the historical development and impact of media on human behavior and well-being. Explore the concerns expressed by public figures and the role of different media forms in spreading panic about their effects.
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