Media Effects on Human Behavior Quiz
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Questions and Answers

What is one of the main objectives of 'effects' studies on media?

  • To measure the influence of media on educational institutions
  • To measure the effectiveness of media in promoting political campaigns
  • To measure the impact of media on environmental issues
  • To measure the power of media technologies to affect individual behavior (correct)
  • What can be a benevolent effect of media according to the text?

  • Influencing individuals to make irrational decisions
  • Encouraging violence and aggression
  • Causing panic and anxiety in the audience
  • Promoting critical thinking and analysis (correct)
  • What is the relationship between panic and other media forms according to the text?

  • Panic is only spread through direct human interaction
  • Panic is unrelated to any external factors
  • Panic is never influenced by media forms
  • Panic can be spread by other media forms, such as newspaper press (correct)
  • What is the ulterior objective mentioned in the text for 'effects' studies?

    <p>Measuring the effectiveness of media as vehicles for advertising and publicity campaigns</p> Signup and view all the answers

    What are the two main objectives of 'effects' studies on media?

    <p>To measure the power of media technologies to affect how individuals think, feel, and act; and to measure the effectiveness of media as vehicles for advertising and publicity campaigns.</p> Signup and view all the answers

    What is the fine line mentioned in the text?

    <p>The fine line between propaganda and publicity</p> Signup and view all the answers

    What is the relationship between panic and other media forms?

    <p>Panic is partly spread by other media forms, such as the newspaper press.</p> Signup and view all the answers

    What does the text say about the fine line between propaganda and publicity?

    <p>The text mentions that there is a fine line between propaganda and publicity, and that any publicity is considered good publicity.</p> Signup and view all the answers

    What is the difference between propaganda and publicity?

    <p>Propaganda is nearly always considered an evil, while any publicity is considered good publicity.</p> Signup and view all the answers

    What is the ulterior objective mentioned in the text for 'effects' studies?

    <p>The ulterior objective is motivated by commercial interests and attempts to measure the effectiveness of media as vehicles for advertising and publicity campaigns.</p> Signup and view all the answers

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