Media Effects and Cultivation Theory Quiz

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What did news reporters from TV and radio stations expose during President Ferdinand E. Marcos' tenure?

Illegal abductions of citizens who were tortured for criticizing the government

What was President Joseph E. Estrada's involvement in that was reported by the media?

Illegal gambling and adultery

What does the Media Richness Theory assess?

The multifunction capabilities of communication means

Why is media's role considered crucial in a democratic society?

It becomes a reliable source of information

What were the main issues that people protested against during President Ferdinand E. Marcos' tenure?

Labor, poverty, and education

What did television and radio stations provide live coverage of during President Joseph E. Estrada's court proceedings?

His involvement in illegal gambling and adultery

What are primary sources of information?

Documents produced during a particular period in history

Which type of sources give second-hand accounts about events or people?

Secondary sources

What do tertiary sources do?

Summarize and digest information from primary and secondary sources

What is indigenous knowledge primarily used for?

Providing local-level decision making in various activities

Who owns, controls, and manages indigenous media?

Indigenous peoples

What distinguishes indigenous knowledge from the international knowledge system?

It is unique to a given culture or society

What is the term 'boomerang' referring to in the provided text?

Negative storytelling impact

According to the Cultivation Theory, how does media exposure shape our social reality?

By giving a distorted view of violence and risk

Who first observed the Agenda Setting Theory, identifying the process through which mass media influence public opinion?

Walter Lippmann

What did Lippmann believe dominates people's reactions to events?

Pictures in our heads created by media

What is the focus of the Propaganda model of Media Control?

Manipulating people through propaganda

'Ideas or statements that are often false or exaggerated and spread to help a cause, a political leader, a government, etc.' best defines:

Propaganda model

What does Information Processing Theory suggest about human information processing?

The mind processes the information received like a computer.

In the breakdown of the information processing process, what happens during Step 2?

Information is momentarily held in long-term memory.

How many 'chunks' of information can be held in working memory according to research findings?

7 chunks

What happens during the encoding phase of information processing?

Information is connected to existing knowledge in long-term memory.

What is the role of short-term memory in the information processing process?

To hold information temporarily for further processing

What is the last step in the simplified breakdown of the information processing process?

Retrieving information

What is the main function of the National Museum in the Philippines?

Preserving national collections

Which museum in the Philippines is famous for its exhibit of 60 handcrafted dioramas highlighting Philippine history?

Ayala Museum

What type of content is commonly associated with clickbait on the internet?

Fabricated stories

Which museum in the Philippines is famous for its 250 interactive exhibits about science?

Mind Museum

What does the term 'ARCHIVES' refer to in the context provided?

Historical documents or records

'Realities of the Internet' mentions clickbait and its main purpose, which is to:

Attract attention and clicks

Test your knowledge on how media influences our perceptions and behaviors, including the concept of boomerang effect and cultivation theory. Explore examples such as viral social media posts and popular TV shows like Tom and Jerry.

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