Media Effects and Cultivation Theory Quiz
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Questions and Answers

What did news reporters from TV and radio stations expose during President Ferdinand E. Marcos' tenure?

  • Illegal abductions of citizens who were tortured for criticizing the government (correct)
  • Celebrations of government achievements
  • Corruption within the media industry
  • Positive government initiatives
  • What was President Joseph E. Estrada's involvement in that was reported by the media?

  • Philanthropic activities
  • Educational reforms
  • Infrastructure development
  • Illegal gambling and adultery (correct)
  • What does the Media Richness Theory assess?

  • The advertising revenue of newspapers
  • The political affiliations of media outlets
  • The multifunction capabilities of communication means (correct)
  • The popularity of TV shows
  • Why is media's role considered crucial in a democratic society?

    <p>It becomes a reliable source of information</p> Signup and view all the answers

    What were the main issues that people protested against during President Ferdinand E. Marcos' tenure?

    <p>Labor, poverty, and education</p> Signup and view all the answers

    What did television and radio stations provide live coverage of during President Joseph E. Estrada's court proceedings?

    <p>His involvement in illegal gambling and adultery</p> Signup and view all the answers

    What are primary sources of information?

    <p>Documents produced during a particular period in history</p> Signup and view all the answers

    Which type of sources give second-hand accounts about events or people?

    <p>Secondary sources</p> Signup and view all the answers

    What do tertiary sources do?

    <p>Summarize and digest information from primary and secondary sources</p> Signup and view all the answers

    What is indigenous knowledge primarily used for?

    <p>Providing local-level decision making in various activities</p> Signup and view all the answers

    Who owns, controls, and manages indigenous media?

    <p>Indigenous peoples</p> Signup and view all the answers

    What distinguishes indigenous knowledge from the international knowledge system?

    <p>It is unique to a given culture or society</p> Signup and view all the answers

    What is the term 'boomerang' referring to in the provided text?

    <p>Negative storytelling impact</p> Signup and view all the answers

    According to the Cultivation Theory, how does media exposure shape our social reality?

    <p>By giving a distorted view of violence and risk</p> Signup and view all the answers

    Who first observed the Agenda Setting Theory, identifying the process through which mass media influence public opinion?

    <p>Walter Lippmann</p> Signup and view all the answers

    What did Lippmann believe dominates people's reactions to events?

    <p>Pictures in our heads created by media</p> Signup and view all the answers

    What is the focus of the Propaganda model of Media Control?

    <p>Manipulating people through propaganda</p> Signup and view all the answers

    'Ideas or statements that are often false or exaggerated and spread to help a cause, a political leader, a government, etc.' best defines:

    <p>Propaganda model</p> Signup and view all the answers

    What does Information Processing Theory suggest about human information processing?

    <p>The mind processes the information received like a computer.</p> Signup and view all the answers

    In the breakdown of the information processing process, what happens during Step 2?

    <p>Information is momentarily held in long-term memory.</p> Signup and view all the answers

    How many 'chunks' of information can be held in working memory according to research findings?

    <p>7 chunks</p> Signup and view all the answers

    What happens during the encoding phase of information processing?

    <p>Information is connected to existing knowledge in long-term memory.</p> Signup and view all the answers

    What is the role of short-term memory in the information processing process?

    <p>To hold information temporarily for further processing</p> Signup and view all the answers

    What is the last step in the simplified breakdown of the information processing process?

    <p>Retrieving information</p> Signup and view all the answers

    What is the main function of the National Museum in the Philippines?

    <p>Preserving national collections</p> Signup and view all the answers

    Which museum in the Philippines is famous for its exhibit of 60 handcrafted dioramas highlighting Philippine history?

    <p>Ayala Museum</p> Signup and view all the answers

    What type of content is commonly associated with clickbait on the internet?

    <p>Fabricated stories</p> Signup and view all the answers

    Which museum in the Philippines is famous for its 250 interactive exhibits about science?

    <p>Mind Museum</p> Signup and view all the answers

    What does the term 'ARCHIVES' refer to in the context provided?

    <p>Historical documents or records</p> Signup and view all the answers

    'Realities of the Internet' mentions clickbait and its main purpose, which is to:

    <p>Attract attention and clicks</p> Signup and view all the answers

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