Podcast
Questions and Answers
What does the two-step flow model illustrate?
What does the two-step flow model illustrate?
- The relationship between consumers and advertisers
- How opinion leaders influence public perception of media messages (correct)
- The methods of content creation in media organizations
- The conversation between media and the government
Which characteristic best defines ethical media?
Which characteristic best defines ethical media?
- Operates without any regulations
- Promotes profit for stakeholders
- Serves the common good rather than sectorial interests (correct)
- Emphasizes sensationalism over fact
How does new media differ from legacy media?
How does new media differ from legacy media?
- New media is more connected and mobile than legacy media (correct)
- New media does not use digitalization
- New media prohibits fake news
- New media has decreased interactivity for users
What does the phrase 'media as a global village' suggest?
What does the phrase 'media as a global village' suggest?
What primarily influences the contents of media?
What primarily influences the contents of media?
Which of the following concepts explains how opinion leaders influence the rest of society?
Which of the following concepts explains how opinion leaders influence the rest of society?
What does the term 'newsworthy' refer to?
What does the term 'newsworthy' refer to?
Which stage is NOT part of the diffusion process?
Which stage is NOT part of the diffusion process?
What is a key characteristic of journalism?
What is a key characteristic of journalism?
Which of the following best describes the role of a journalist?
Which of the following best describes the role of a journalist?
Which group in the Diffusion of Innovations model tends to be skeptical and resistant to change?
Which group in the Diffusion of Innovations model tends to be skeptical and resistant to change?
What does the acronym T.R.U.T.H in journalism stand for?
What does the acronym T.R.U.T.H in journalism stand for?
What is a crucial aspect of trustworthiness in journalism?
What is a crucial aspect of trustworthiness in journalism?
Flashcards
Two-Step Flow Model
Two-Step Flow Model
The idea that media influences individuals indirectly through opinion leaders, who then share their views with the public.
Media Content
Media Content
Media content encompasses a variety of forms, including entertainment, advocacy, advertisements, news, and opinions, all contributing to shaping our understanding of the world.
Ethical Media
Ethical Media
Media that prioritizes integrity, social responsibility, and serving the common good over profits, while ensuring the accuracy and quality of information.
Digitalization
Digitalization
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Media Reflects Funding
Media Reflects Funding
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Social Construction of News
Social Construction of News
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Media Effects on Public Opinion
Media Effects on Public Opinion
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Two-Step Flow Model of Communication
Two-Step Flow Model of Communication
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Hypodermic Needle Model
Hypodermic Needle Model
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Selective Exposure Theory
Selective Exposure Theory
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Diffusion of Innovations Model
Diffusion of Innovations Model
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Fact-Checking
Fact-Checking
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Trustworthiness in Journalism
Trustworthiness in Journalism
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Study Notes
Media, Culture, and Society
- Media reflects opinions, but isn't a perfect mirror of reality
- Media has responsibilities as a business
- Social media differs from legacy media; one prioritizes speed, the other accuracy and fact-checking
- The two-step flow model explains how media messages spread through opinion leaders
- Media functions as a global village, connecting people despite physical distances
- Media content includes many forms: news, entertainment, advocacy, and more
- Ethical media prioritizes solidarity, the common good, and individual privacy
- New media brings digitalization, interactivity, mobility, and changing roles for publications and audiences
- Various factors influence media, including laws, education, religion, culture, and economics
Political System
- Media content reflects its financial backers
- Newsworthiness is socially constructed, defining what is important
- Media influences opinions, implying change
- Media credibility, coverage scope, audience critical thinking, and public opinion affect media's impact
- Theories explain media effects: two-step flow (opinion leaders), hypodermic (direct impact), selective exposure (choosing what to see)
- Diffusion of innovation model explains how new ideas spread through societies (innovators, early adopters, early majority, late majority, laggards)
Journalism
- Journalism gathers, assesses, creates, and delivers news and information for the public
- Journalism values transparency, objectivity, and fact-checking
- Newsworthy information is important, interesting, or significant enough to be reported
- Journalists are described as verifiers, sense-makers, witnesses, and investigators
- Essential elements of journalism are accuracy, credibility, and balanced reporting
- Trustworthiness is important for democratic society functioning, in addition to delivering accurate and balanced reports.
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Description
Explore the intricate relationship between media, culture, and society in this quiz. Delve into how media influences opinions, the responsibilities of media as a business, and the impact of social media compared to legacy media. Test your knowledge on ethical media practices and the factors that shape media content.
