Media and Social Media Quiz
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Questions and Answers

List out 10 types or names of media.

Television, radio, newspapers, magazines, books, websites, social media, movies, music, video games

Is any of your behavior influenced by any type of message/news from television or newspapers?

Yes, some people's behavior can be influenced by messages or news from television or newspapers.

What is the definition of media?

Media refers to various forms of electronic communication, such as websites, through which users create online communities to share information, ideas, personal messages, and videos.

What are some additional references related to the topic of psychology?

<p>Sternberg, R. (2012). Cognitive Psychology. Wadsworth, Cengage Learning; Keller, Peter (2016). The fruits and roles of the psychology of music in the studies of perception, cognition, emotion, and social behaviour; Gahwlot, Rashmi. (2015) Introduction to Media Psychology; Rutledge, Pamela. (2010). What is Psychology and why we should care.</p> Signup and view all the answers

What is artificial intelligence?

<p>Artificial intelligence refers to the simulation of human intelligence in machines that are programmed to think and learn like humans.</p> Signup and view all the answers

How does the media influence international relations?

<p>The media can act as a non-state actor in international relations by shaping public opinion, influencing policy decisions, and providing information about conflicts and events around the world.</p> Signup and view all the answers

What is media psychology?

<p>Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology.</p> Signup and view all the answers

When did the field of media psychology gain prominence?

<p>The field of media psychology gained prominence in the 1950s.</p> Signup and view all the answers

What is the role of media psychologists?

<p>Media psychologists seek to understand the ways in which the media influences human behavior.</p> Signup and view all the answers

Where can media psychologists work?

<p>Media psychologists can work in private practice, broadcasting companies, marketing and advertising firms, schools, colleges and universities, human services and health care settings, and government and private research facilities.</p> Signup and view all the answers

Which book is considered an important early work in media research?

<p>The Psychology of Radio (C)</p> Signup and view all the answers

What was the term used to describe the state of apathy induced by media exposure?

<p>Narcotising dysfunction (B)</p> Signup and view all the answers

What were some of the negative effects attributed to mass media in the early days of radio and television?

<p>Promotion of conformity and anti-intellectualism (D)</p> Signup and view all the answers

What was the view of media as described by some theorists?

<p>Mass deception (B)</p> Signup and view all the answers

What did Cantril and Allport's book, The Psychology of Radio, examine?

<p>The possible psychological effects of mass communication (B)</p> Signup and view all the answers

According to the text, what is the most frequently voiced assumption about the link between violent media and violent behavior?

<p>There is a causal link between violent media and violent behavior (C)</p> Signup and view all the answers

What is the key issue in measuring the physiological effects of media according to the text?

<p>Skin response (B)</p> Signup and view all the answers

What are the cognitive needs that can be fulfilled by media according to the text?

<p>Acquiring information, knowledge and understanding (D)</p> Signup and view all the answers

According to the text, what are the personal integrative needs that can be fulfilled by media?

<p>Credibility, stability, status (D)</p> Signup and view all the answers

According to the text, what are the social integrative needs that can be fulfilled by media?

<p>Family and friends (A)</p> Signup and view all the answers

According to the text, what are the three ways in which audiences could 'decode' media messages?

<p>The dominant code, the negotiated code, and the oppositional code (B)</p> Signup and view all the answers

What is the main idea of the 'Active Audience' theory?

<p>Media audience actively make sense of messages within their personal and social context (B)</p> Signup and view all the answers

What is the characteristic of the experimental method used in media research?

<p>It is nomothetic and seeks to explain human behavior through scientific law (A)</p> Signup and view all the answers

What are the three key assumptions of U&G research identified by Katz, Blumler, and Gurevitch?

<p>Media use is goal directed and purposive, media is used to gratify wants and needs, and there is competition between media use and other forms of communication (A)</p> Signup and view all the answers

What are the three ways in which individuals develop 'dependency relations' with media according to the text?

<p>Self-understanding, orientation, and play (B)</p> Signup and view all the answers

Which research design focuses on studying associations or relationships among measured variables?

<p>Correlational design (D)</p> Signup and view all the answers

Which method is frequently used to collect qualitative data in psychology?

<p>Interviews (A)</p> Signup and view all the answers

What type of analysis is used to investigate the nature of media representation?

<p>Content analysis (D)</p> Signup and view all the answers

What are the two types of content analysis mentioned in the text?

<p>Quantitative and qualitative (A)</p> Signup and view all the answers

What is the main focus of media research according to the text?

<p>Analyzing media content (A)</p> Signup and view all the answers

Which research design focuses on studying associations or relationships among measured variables?

<p>Correlational design (B)</p> Signup and view all the answers

What type of research in psychology is concerned with understanding human behavior?

<p>Qualitative research (D)</p> Signup and view all the answers

Which method is frequently used to collect qualitative data in psychology?

<p>Interviews (D)</p> Signup and view all the answers

What type of analysis is used to investigate the nature of media representation?

<p>Qualitative analysis (D)</p> Signup and view all the answers

What can content analysis be both quantitative and qualitative?

<p>Because it involves interpreting and understanding (B)</p> Signup and view all the answers

What is the main focus of qualitative research in psychology?

<p>Understanding human behavior (A)</p> Signup and view all the answers

What type of analysis is used to investigate the nature of media representation?

<p>Content analysis (A)</p> Signup and view all the answers

What is the main idea of the 'Uses and Gratification' theory?

<p>Media fulfills personal integrative needs (C)</p> Signup and view all the answers

What method is frequently used to collect qualitative data in psychology?

<p>Focus group discussions (B)</p> Signup and view all the answers

What type of research design focuses on studying associations or relationships among measured variables?

<p>Correlational design (C)</p> Signup and view all the answers

According to the text, what term was used to describe the negative effects of media exposure where the audience is so occupied that they are unable to make logical reactions?

<p>Narcotising dysfunction (C)</p> Signup and view all the answers

What was the main focus of media research in the early days of radio and television according to the text?

<p>The psychological effects of mass communication (A)</p> Signup and view all the answers

What did Cantril and Allport's book, 'The Psychology of Radio', examine?

<p>The possible psychological effects of mass communication (C)</p> Signup and view all the answers

According to the text, what view did some theorists have of the media?

<p>Promotion of conformity and anti-intellectualism (A)</p> Signup and view all the answers

What were some of the negative effects attributed to mass media in the early days of radio and television according to the text?

<p>Threat to the arts and 'narcotising dysfunction' (A)</p> Signup and view all the answers

According to the text, what is the most frequently voiced assumption about the link between violent media and violent behavior?

<p>There is a causal link between violent media and violent behavior. (D)</p> Signup and view all the answers

What are the cognitive needs that can be fulfilled by media according to the text?

<p>Acquiring information, knowledge, and understanding. (B)</p> Signup and view all the answers

According to the text, what are the social integrative needs that can be fulfilled by media?

<p>Family and friends. (B)</p> Signup and view all the answers

What is the main idea of the 'Active Audience' theory?

<p>Audiences actively interpret and give meaning to media messages. (C)</p> Signup and view all the answers

What is the role of media psychologists?

<p>To study the effects of media on individuals and society. (C)</p> Signup and view all the answers

According to the text, what are the three key assumptions of U&G research identified by Katz, Blumler, and Gurevitch?

<p>Media use is goal directed and purposive (C)</p> Signup and view all the answers

What are the three ways in which audiences could 'decode' media messages according to the text?

<p>The dominant code, the negotiated code, the oppositional code (C)</p> Signup and view all the answers

What is the characteristic of the experimental method used in media research?

<p>It is nomothetic and seeks to explain human behavior through the application of scientific law (C)</p> Signup and view all the answers

What are the cognitive needs that can be fulfilled by media according to the text?

<p>Need for information, need for entertainment, need for social interaction (A)</p> Signup and view all the answers

What is the main focus of media research according to the text?

<p>To understand the effects of media on individuals and society (B)</p> Signup and view all the answers

Study Notes

Definition of Media

  • Media refers to various means of communication that disseminate information to the public.
  • Includes traditional formats such as print (newspapers, magazines) and broadcast (television, radio) as well as digital platforms.

Definition of Social Media

  • Social media encompasses forms of electronic communication allowing users to create communities online.
  • Platforms enable sharing of information, ideas, personal messages, and videos.

Examples of Media Types

  • Television
  • Newspapers
  • Magazines
  • Radio
  • Social networking sites (e.g., Facebook, Twitter)
  • Blogs
  • Podcasts
  • Video sharing platforms (e.g., YouTube)
  • Streaming services (e.g., Netflix)
  • Mobile apps

Psychology in Media

  • Studies the interplay between human behavior and media influence.
  • Investigates motives behind behavior, learning processes, emotional responses, and cognitive reactions to media messages.

Importance of Media Psychology

  • Media technologies are pervasive and heavily utilized by diverse age groups, particularly youth.
  • Raises concerns regarding the positive or negative impact of media on human behavior.

Definition of Media Psychology

  • A specialized field focusing on how media and technology interact with human behavior.
  • Examines psychological processes related to media consumption and its effects on attitudes and actions.

Historical Context

  • Emerged in the 1950s with the rise of television and concerns about its effects on children.
  • Initial research targeted children's reading skills and subsequent behavioral outcomes from violent media exposure.
  • Established APA Division 46 in 1987, focusing on media psychology’s growth and relevance.

Roles of Media Psychologists

  • They analyze the relationship between media and behavioral changes.
  • Work across various settings including private practices, schools, broadcasting companies, and research institutions.

Key Areas of Focus

  • Cognitive Psychology: Information processing and retrieval.
  • Developmental Psychology: Impact of media across different life stages.
  • Sociocultural Psychology: Influence of social and cultural contexts on media interpretation.
  • Positive Psychology: Strategies for enhancing emotional and behavioral well-being in media consumption.

Research Areas

  • Effects of media on behavior, particularly in children.
  • Impact of health information disseminated through media.
  • The role of virtual relationships and social media on personal connections.
  • Educational implications of media use, especially during crises like the COVID-19 pandemic.

Core Research Topics

  • Hyperactivity in children and media exposure.
  • Teenagers’ social media habits and academic performance.
  • Usage and perceptions of telemedicine.
  • Changes in technology habits among the elderly.

Effects of Media

  • Research ongoing on how different media forms influence emotions, behaviors, and societal norms.
  • Empirical studies provide insight into media's impact on individual attitudes and collective motives.

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Test your knowledge about media and social media with this quiz! Learn about different forms of electronic communication and how users create online communities to share information, ideas, personal messages, and videos.

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