Chapter1_psych media.pptx

Chapter 1 Psychology in Media Class Discussion • Can you tell me some examples of media ?????? • Or what do you mean by MEDIA ?????? Definition of media WHAT IS SOCIAL MEDIA Definition of social media  forms of electronic communication  such as websites for social networking  throug...

Chapter 1 Psychology in Media Class Discussion • Can you tell me some examples of media ?????? • Or what do you mean by MEDIA ?????? Definition of media WHAT IS SOCIAL MEDIA Definition of social media  forms of electronic communication  such as websites for social networking  through which users create online communities  to share information,  to share ideas,  to share personal messages  to share videos 1.Question • List out 10 types or names of media • Is Any of your behaviour influenced by Any type of Message / news from Television or Newspapers ? •Psychology in media Or •Media Psychology Psychology • Psychology :- studies of human behaviour Why a person behaves in a certain way The reason for the Beauvoir How a person learns a behaviour How a person think How a person reacts Why a person reacts differently in different situation + Media Many types of media How it affects human behaviour How it affects learning processes How it affects one’s personality How it influences emotions How it helps the person to think in a certain way Importance of Media Psychology: • Human behavior intersects media technologies. Here’s why: • 1. Media technologies are everywhere • 2. People of all ages use media technologies a lot • 3. Young people use them most • 4. Technology is not going away • 5.All the time technology is with us • 6. There is a worry if this is good or bad or somewhere in-between ( Rutledge, 2010) Definition of Media Psychology • Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology • Media psychology is the interface between the media and the human response • Media psychology uses the lens of psychology to understand human interaction with technology • According American Psychological Association (APA) , • media psychology focuses on the psychology behind media and technology ,its use and impact. Media psychology is the psychological study of the causes and consequences of humans’ media use. Research within media psychology seeks to understand and explain the roles, uses, processes, and effects of mediated communication. It is interdisciplinary in nature and draws from a number of disciplines including political science, marketing, sociology, communication, public • Media psychology has been established to systematically study the psychological processes that mediate media experience and communication. • It is a multidisciplinary research field that has roots in social, developmental, and cognitive psychology, as well as in other social sciences, such as media studies, but also arts and computer science. History of Media Psychology  The field of media psychology gained prominence in the 1950s when television was becoming popular in American households.  Psychologists responded to widespread social concerns about the children and their television viewing.  For example, researchers began to study the impact of television viewing on children's reading skills.  Later, they began to study the impact of violent television viewing on children's behaviour,  for example, if they were likely to exhibit anti-social behaviour or to copy the violent behaviours that they were seeing.  These events led up to the creation of a new division of the American Psychological Association in 1987.  Division 46, the Media Psychology Division  now it is APA Society for Media Psychology and Technology  it is one of the fastest growing in the American Psychological Association.  Today's media psychologists study new media forms that have risen in recent years such as cellular phone technology, the internet, and new Who is a media psychologist ? • A media psychologist is someone that explores the nature of the relationship between the media and human behavior. • Media psychologists play a significant role in understanding human behavior because of the growing influence that media has on our lives • Media psychologists seek to understand the ways in which the media influences human behavior. • Media psychologist investigate the ways in which technological advancements change social relationships, buying behaviors, and many other aspects of human life. Where Does a Media Psychologist Work? • Private practice • Broadcasting companies • Marketing and advertising firms • Schools, colleges and universities • Human services and health care settings • Government and private research facilities Areas in psychology focused upon by media psychologists: • Cognitive Psychology: It focuses on how people process information, analyze it, recall and retrieve information. • Developmental Psychology: The different stages of human development and how it affects the understanding of media texts and technologies. • Sociocultural Psychology: Focuses on how the social and cultural aspects impact cognition and interpretation. • Positive Psychology: The push is on how to make people better both emotionally and behaviorally. RESEARCH AREAS OF MEDIA PSYCHOLOGY • In the Media Psychology they conduct empirical research on how people use media and what effects media use has on attitudes, motives and behaviour. • Core subjects • Media effects on human behaviour • Children and media • Health and media • Communication via media • Virtual and augmented reality • Media and attitude change • Research topics in media psychology • Hyperactivity in children & watching YouTube videos and cartoons • Uses of educational videos • Teenagers spending time in social media & academic grades • Advantages of Online study during pandemic- covid 19 • Impact of virtual relationships through Facebook ,watsp • Elder people’s change in habit by new technology • Uses of telemedicine • Effect of health related information through TV, newspapers References • References : • Giles, David. (2003). Media Psychology. Lawrence Erlbaum Associates, Inc. Chapters 1 • Additional reference: • Sternberg, R. (2012). Cognitive Psychology. Wadsworth, Cengage Learning • Artifical intelligence (2020) Britannica. https://www.britannica.com/technology/artificial-intelligence/Connectionism#ref219103 • Keller, Peter (2016). The fruits and roles of the psychology of music in the studies of percep-tion, cognition, emotion, and social behaviour . International Journal of Music Psychology. • Gahwlot, Rashmi. (2015) Introduction to Media Psychology. Himalaya publication house. • Rutledge, Pamela. (2010). What is Psychology and why we should care. Media Psychology Research Center. • Machine learning (2020). Artificial Intelligence. Retrieved from https://www.psychologytoday.com/intl/basics/artificial-intelligence • Chutel, Lynsey. (2014). The Media as a Non-State Actor in International Relations: A case study of the New York Times’coverage of the Darfur conflict in 2004. Retrieved from https://core.ac.uk/download/pdf/39675662.pdf • https://www.google.com/search?q=media+psychology&source=lnms& tbm=isch&sa=X&ved=2ahUKEwiPsLO_1bDpAhUwxYUKHbhXCGg Q_AUoAXoECBcQAw&biw=1536&bih=706#imgrc=5ltGisYPCwps1 M • https://www.google.com/search?q=people+using+medua&tbm=isch&v ed=2ahUKEwiMk6zA1bDpAhVJwIUKHc5UAr8Q2-cCegQIABAA& oq=people+using+medua&gs_lcp=CgNpbWcQAzoCCAA6BAgAEE M6BggAEAUQHjoGCAAQCBAeUPeJHlj-sx5gprUeaAZwAHgEgAH RAogByi-SAQkwLjE0LjEyLjKYAQCgAQGqAQtnd3Mtd2l6LWltZ7 ABAA&sclient=img&ei=4dC7XsyeN8mAlwTOqYn4Cw&bih=706& biw=1536#imgrc=BZMWiGaewx-3mM&imgdii=rnvJWSEUA1pEbM • https://www.google.com/search?q=industrial+psycholog ist&tbm=isch&ved=2ahUKEwjtvuPI2LDpAhUNeRoKHfHw B7gQ2-cCegQIABAA&oq=industrial+ps&gs_lcp=CgNpb WcQARgBMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIADI CCAAyAggAMgIIADoECAAQQzoECAAQHjoECAAQGFD2Nli pW2CxZGgCcAB4AIABnQKIAYwTkgEFMC43LjWYAQCgAQ GqAQtnd3Mtd2l6LWltZw&sclient=img&ei=GNS7Xu3SNo