Media and Literacy Review

Literacy and Media

• Literacy: Ability to identify, understand, create, and communicate using printed materials, enabling full community participation.
• Media: Physical objects used for communication, including newspapers, radio, television, and the internet.
• Media Literacy: Skills to access, analyze, evaluate, and create media, empowering citizens to engage with both traditional media and technology.
• Information: Processed data and knowledge derived from various sources, including experience and instruction.
• Information Literacy: Ability to recognize information needs, locate, evaluate, and communicate information effectively.
• Technology Literacy: Responsible and effective use of technological tools for managing and communicating information.
• Media and Information Literacy: Essential skills for engaging with media and developing critical thinking and lifelong learning.

Evolution of Media

• Pre-Industrial Age: Development of paper from plants and the creation of rock art (petroglyphs and pictographs) as early forms of media.
• Industrial Age: Introduction of machines and long-distance communication through the telegraph during the industrial revolution (1700s - 1930s).
• Electronic Age: Use of electricity to power radios and televisions (1930s - 1980s), allowing for widespread access to communication.
• Information Age: Rise of the internet and social media platforms (1900s - 2000s), facilitating rapid communication and access to information.

Types of Media

• Print Media: Traditional printed materials including books, newspapers, magazines, and brochures, combining text and visuals.
  • Text Media: Written content that may be handwritten or printed, used in various formats beyond print.
  • Visual Media: Utilizes images and graphics to communicate messages; includes infographics and photography.
• Broadcast Media: Utilizes airwaves to transmit content, examples include radio and television.
• New Media: Integrates various technologies on digital platforms, including podcasts, augmented reality, and blogs, with a focus on customized content dissemination.
• Media Convergence: Merging of media technologies and tools for producing and sharing news across multiple devices, enhancing communication synergy.

Media and Information Sources

• Indigenous Knowledge: Unique knowledge maintained within specific communities, generated through systematic observation and experimentation.
• Library: A facility containing collections of books, music, and information accessible for reading, borrowing, and research; categorized into academic, public, school, and special libraries.
• Internet: A global network of interconnected systems providing diverse information and communication capabilities, known as a "network of networks."

Classifications of Information Sources

• Primary Sources: Original materials such as diaries, interviews, artifacts, and original documents providing first-hand evidence.
• Secondary Sources: Analyses and interpretations of primary sources, including reviews, encyclopedias, and academic discussions.
• Tertiary Sources: Collections that organize primary and secondary sources, such as bibliographies, directories, and literature guides.

This quiz assesses your understanding of literacy and media concepts. It covers the continuum of learning involved in achieving literacy and the various physical objects used for communication. Dive into the definitions and implications of literacy in society.