Media and Communication Literacy Overview

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Media Languages are ______, conventions, formats, symbols, and narrative structures that indicate the meaning of media messages to an audience.

codes

Eye Level is a camera angle where the subject is viewed from the level of a person’s ______.

eye

A Low Angle shot makes the subject look ______, creating an impression of power.

large

A Worm’s Eye View makes all subjects look very large, even if they are very ______ in reality.

<p>small</p> Signup and view all the answers

Canted/Slanted is also known as the ______ angle, where the camera is tilted to one side.

<p>Dutch</p> Signup and view all the answers

The ______ is the earliest and oldest newspaper in the world.

<p>Dibao</p> Signup and view all the answers

Extreme Wide Shots (EWS) are also known as extreme ______ shots.

<p>long</p> Signup and view all the answers

Acta Diurna was carved on ______ or metal and presented on message boards in public places.

<p>stone</p> Signup and view all the answers

Wide Shots (WS) are also known as ______ shots.

<p>long</p> Signup and view all the answers

______ communication involves the use of spoken or written words to convey a message.

<p>Verbal</p> Signup and view all the answers

Medium Shots (MS) frame the subject from the ______ up.

<p>waist</p> Signup and view all the answers

The ______ Age, spanning from the 1700s to the 1930s, saw the development of steam power, machine tools, and iron production.

<p>Industrial</p> Signup and view all the answers

Motion Picture Photography, also known as ______, involves techniques like scene composition and special effects.

<p>Cinematography</p> Signup and view all the answers

The ______ Gazette is the Official journal of record for the British Government.

<p>London</p> Signup and view all the answers

The ______ Press was invented in the Holy Roman Empire by Johannes Gutenberg around 1440.

<p>Printing</p> Signup and view all the answers

A ______ is a telecommunications device that allows users to conduct conversations from a distance.

<p>telephone</p> Signup and view all the answers

The ______ was used by military men during this era to transfer data and communicate to different territories.

<p>Morse Code</p> Signup and view all the answers

The ______ was a small portable radio receiver that uses transistor-based circuitry.

<p>Transistor Radio</p> Signup and view all the answers

______ is the ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information.

<p>Technology Literacy</p> Signup and view all the answers

A ______ shot is a shot of two people together.

<p>Two</p> Signup and view all the answers

The ______ was the first form of electrical Telecommunications.

<p>telegraph</p> Signup and view all the answers

A Medium Close-Up (MCU) shot shows the subject in more detail, typically from just below the chest/shoulders to the top of the ______.

<p>head</p> Signup and view all the answers

Extreme Close Ups (ECU) are shots that provide detail greater than the human eye might be able to normally ______.

<p>perceive</p> Signup and view all the answers

______ were used as a writing medium, especially for writing in cuneiform, throughout the Bronze Age and well into the Iron Age.

<p>Clay Tablets</p> Signup and view all the answers

The ______ was inspired by John Von Neumann’s Seminal first draft of a report on the EDVAC.

<p>EDSAC 1949</p> Signup and view all the answers

The Cybercrime Prevention Act of 2012 aims to address legal issues concerning online interactions and the ______ in the Philippines.

<p>Internet</p> Signup and view all the answers

The invention of the ______ ushered in the electronic age.

<p>transistor</p> Signup and view all the answers

A ______ is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises.

<p>Trademark</p> Signup and view all the answers

______ is a legal device that gives the creator of literary, artistic, musical, or other creative work the sole right to publish and sell that work.

<p>Copyright</p> Signup and view all the answers

______ is the ability to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various formats.

<p>Information Literacy</p> Signup and view all the answers

An exclusive right granted for an invention is called a ______.

<p>Patent</p> Signup and view all the answers

Intellectual Property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in ______.

<p>commerce</p> Signup and view all the answers

A ______ view is shot from high above, looking down on the subject.

<p>Bird’s Eye</p> Signup and view all the answers

The ______ allows limited use of copyrighted material for specific purposes such as commentary or research.

<p>Fair Use</p> Signup and view all the answers

The Philippines' Intellectual Property Code, known as Republic Act No. ______, outlines the Fair Use provisions.

<p>8293</p> Signup and view all the answers

Using another person’s work without attribution is considered ______.

<p>Plagiarism</p> Signup and view all the answers

The ______ Age, starting in the 1900s, marked the period of intense technological advances with computers and the internet taking center stage.

<p>Digital</p> Signup and view all the answers

The ornamental or aesthetic aspect of an article is referred to as ______ design.

<p>Industrial</p> Signup and view all the answers

The pre-Columbian Maya Civilization used ______ to create their folding books, known as codices, which were written in their hieroglyphic script.

<p>Mesoamerican</p> Signup and view all the answers

The origin of goods with specific geographically attributed qualities is indicated by ______ of Origin.

<p>Indications</p> Signup and view all the answers

The ______ refers to the unequal access to ICT between social groups.

<p>Digital Divide</p> Signup and view all the answers

The internet paved the way for faster communication and the rise of ______ networks, connecting people globally.

<p>Social</p> Signup and view all the answers

Excessive use of computers that interferes with daily life is known as ______ addiction.

<p>Computer</p> Signup and view all the answers

Print media, such as newspapers, books, and magazines, was the primary source of information and entertainment in the 1980s and 1990s. It was considered the only ______ of information.

<p>Medium</p> Signup and view all the answers

Broadcasting media, encompassing television, radio, and movies, utilizes different methods to deliver important and entertaining information. It's known as ______ media.

<p>Audiovisual</p> Signup and view all the answers

New media, powered by the internet, provides information in the form of video, text, and audio. It allows users to choose their preferred method of receiving ______ .

<p>News</p> Signup and view all the answers

The internet is a global computer network that provides a range of information and communication services. It consists of interconnected networks that rely on standardized ______ protocols.

<p>Communication</p> Signup and view all the answers

Libraries that serve specialized environments, like hospitals, corporations, and government institutions, are called ______ libraries.

<p>Special</p> Signup and view all the answers

Flashcards

Dibao

The earliest known newspaper in the world, also known as 'Bamboo Inscriptions'.

Acta Diurna

An ancient Roman news sheet carved on stone or metal.

Verbal communication

The use of spoken or written words to convey messages.

Nonverbal communication

The transmission of messages without words, using signs and body language.

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Media and Information Literacy

Knowledge and skills required to access and analyze information ethically.

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Printing Press

An invention by Johannes Gutenberg around 1440 that revolutionized printing.

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Telephone

A device permitting conversation over distance without direct hearing.

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Electrical Telegraph

A communication system using electrical signals to send messages.

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Information Literacy

The ability to recognize when information is needed and to locate, evaluate, effectively use, and communicate information.

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Technology Literacy

The ability to use digital technology, communication tools, or networks to locate, evaluate, use, and create information.

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Electronic Age

Period from the 1930s to 1980s characterized by the invention of transistors leading to new electronic technologies.

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Transistor Radio

A small portable radio receiver that uses transistor-based circuitry for sound reception.

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Television

A telecommunications medium for transmitting moving images in monochrome or color, popularized in 1941.

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Cave Paintings

Ancient painted drawings on cave walls or ceilings, mainly dated to 40,000 years ago.

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Cuneiform

A system of writing used in clay tablets throughout the Bronze Age and Iron Age.

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UNIVAC I

The first commercial computer produced in the United States, designed in 1951.

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Media Languages

Codes and structures that convey media messages to audiences.

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Technical Codes

Methods used in equipment operation to convey a story in media.

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Eye Level

A camera angle that views the subject at a person's eye height.

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Low Angle

A camera angle that looks up at the subject, making it appear larger.

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Worm's Eye View

An extreme low-angle shot that makes subjects look enormous.

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Canted/Slanted Angle

A camera angle tilted to one side, creating disorientation.

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Symbolic Codes

Signs that convey deeper meanings in media content.

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Written Codes

Formal written language and textual layout used in media.

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Bird’s Eye View

An overhead shot that looks down on a subject and its surroundings.

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Geographical Indications

Signs used on goods that originate from a specific place, indicating quality due to that origin.

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Fair Use

Using copyrighted material without a license for specific purposes like criticism or teaching.

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Intellectual Property Code

Laws that protect creations of the mind, including copyright, trademarks, and patents.

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Plagiarism

Using someone else's work or ideas without giving them credit.

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Computer Addiction

Excessive use of computers that disrupts daily life and responsibilities.

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Cyberbullying

Bullying through electronic means like social media or texting.

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Digital Divide

The gap between groups with high access to technology and those with low access.

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Desktop Calculator

A digital device used for performing arithmetic calculations, originating in Asia.

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Mayan Codices

Folding books created by the Maya civilization, written using hieroglyphic script.

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Digital Age

Period from the 1900s to 2000s marked by the rise of digital technology and communication.

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Internet

A global network of interconnected computers facilitating communication and information sharing.

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Print Media

Traditional form of news delivery including newspapers, books, and magazines.

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Broadcasting Media

Media that shares audio, video, or written content via television, radio, or movies.

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New Media

Information sources that rely on the Internet for news delivery, differing from traditional media.

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Evaluating Information Sources

The process of verifying the accuracy, credibility, and reliability of information found online.

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Medium Close-Up (MCU)

A shot framing the subject from below the chest to the top of the head.

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Close Up (CU)

A shot that focuses on a specific part of the subject, often the face.

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Extreme Close Up (ECU)

A very tight shot showing detail greater than the human eye might usually see.

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Two Shot

A shot that includes two people together in a single frame.

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Cut Away (CA)

An interruption of a continuous shot by inserting a different shot.

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Point of View (POV)

A shot taken from the eye level of the actor showing what they see.

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Copyright

A legal right that gives the creator control over the use of their creative work.

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Intellectual Property (IP)

Creations of the mind, including inventions, artistic works, and symbols used in commerce.

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Study Notes

Introduction to Communication

  • Communication is the process of using words, sounds, signs, or behaviors to exchange information or express ideas, thoughts, and feelings.
  • Two basic types: verbal (spoken or written words) and nonverbal (signs, symbols, body language).

Media and Information Literacy

  • Media and information literacy involve accessing, analyzing, evaluating, using, producing, and communicating information and knowledge responsibly.
  • Includes attitudes, skills, and practices that respect human rights.

Media Literacy

  • Ability to read, analyze, evaluate, and produce communication in various media forms (text, television, visual arts, video, audio).

Information Literacy

  • Ability to recognize information needs, find, evaluate, use, and communicate information in different formats.

Technology Literacy

  • Ability to use technology, communication tools, and networks to locate, evaluate, use, and create information.

Evolution of Media

  • Pre-Industrial Age (Before 1700s): People used fire, developed paper from plants, and created tools using stone, bronze, and iron. Cave paintings (Parietal Art) date back to 40,000 years ago.
  • Industrial Age (1700s-1930s): Steam power, machine tools, and iron production revolutionized manufacturing. Inventions included the printing press, telephone, and telegraph.
  • Electronic Age (1930s-1980s): Transistors led to electronic circuits, early computers, transistors radio, and television, changing communication.
  • New Digital Age/Information Age (1980s-2000s): Internet revolutionized communication and increased access to information. Personal computers, mobile devices, and wearable technology became common.

Types of Media

  • Print Media: Newspapers, books, magazines, banners.
  • Broadcasting Media: Television, radio, movies.
  • New Media: Websites, social media platforms (Facebook, Instagram, Twitter), online forums, podcasts.

Media and Information Sources

  • Indigenous Knowledge (IK): Local, community-developed understandings, skills, and philosophies about interaction with nature.
  • Indigenous Media: Media created, produced, and circulated by indigenous peoples.
  • Libraries: Academic, public, school, and special libraries are resources containing literary, musical, or reference materials.

Evaluating Information Sources

  • Accuracy: Is the information grammatically correct, verifiable, and cited?
  • Author: Who created the content, are they credible, and do they have contact information?
  • Currency: Is the information current and up-to-date? Are links valid?
  • Fairness: Does the content present all sides of an issue and multiple points of view?
  • Relevance: Is the content relevant to your topic?

Media and Information Languages

  • Media Languages: Codes, conventions, formats, symbols, and narrative structures that give meaning to media messages.
  • Codes: (a)Technical (camerawork, editing, lighting), (b) Symbolic (objects, setting, color, costume, body language), and (c) Written (layout, language).
  • Conventions: Standards or norms about how media are created and experienced.
  • Cybercrime Prevention Act (Philippines): Addresses legal issues related to online interactions.
  • Intellectual Property: Rights to creations of the mind, such as inventions, literary works, designs, and symbols. Types include copyright, patent, trademark, industrial design, and geographical indication.
  • Fair Use: Allows use of copyrighted material without permission in certain situations (commentary, criticism, educational use).

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